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1. Kundenbindung in der Finanzindustrie - Ein empirischer Ansatz

   Author: Zettler, Julia

   Published: 2021

   Publisher:  Universitäts- und Landesbibliothek, Darmstadt

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   Source:	Union catalogues
   Contributor:	Schiereck, Dirk (Akademischer Betreuer); Stock-Homburg, Ruth (Akademischer Betreuer)
   Language:	German
   Media type:	Dissertation
   Format:	Online
   Other identifier:	doi: 10.26083/tuprints-00017876 urn: urn:nbn:de:tuda-tuprints-178761
   Subjects:	Kundenbindung; Sparkasse; Privatkundengeschäft; Private Banking; Kundenbindung; Kreditwesen
   Other subjects:	(stw)Privatkundengeschäft; (stw)Kundenbindung; (stw)Finanzsektor; (stw)Deutschland; Graue Literatur
   Scope:	Online-Ressource
   Notes:	Dissertation, Darmstadt, Technische Universität Darmstadt, 2021

2. Online Brand Communities

   Using the Social Web for Branding and Marketing
   Published: 2016

   Publisher:  Springer International Publishing, Cham

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   Source:	Union catalogues
   Language:	German
   Media type:	Ebook
   Format:	Online
   ISBN:	9783319248264
   Other identifier:	9783319248264 doi: 10.1007/978-3-319-24826-4 urn: urn:nbn:de:1111-2015121284
   RVK Categories:	QP 621 ; QP 650
   Edition:	1st ed. 2016
   Subjects:	Online-Werbung; Online-Marketing; Social Media; World Wide Web 2.0; Kundenbindung; Motivation; Wertschöpfungskette
   Other subjects:	(stw)Online-Marketing; (stw)Social Web; (stw)Kundenbindung; (stw)Motivation; (stw)Betriebliche Wertschöpfung; (Produktform)Electronic book text
   Scope:	Online-Ressource
   Notes:	Lizenzpflichtig

3. Gamification

   Gamifizierte Apps und Kundenbindung im Mobile Commerce
   Author: Mitzscherling, Laura

   Published: 2015

   Publisher:  Tectum Wissenschaftsverlag, Marburg

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   Source:	Union catalogues
   Language:	German
   Media type:	Ebook
   Format:	Online
   ISBN:	9783828862852
   Other identifier:	9783828862852 urn: urn:nbn:de:101:1-2015082618733
   RVK Categories:	AP 15980 ; AP 15963 ; QP 650 ; QP 611 ; QR 760 ; AP 15980 ; AP 15963 ; QR 760 ; QP 611 ; QP 650
   DDC Categories:	300; 650
   Edition:	1. Aufl.
   Subjects:	Electronic Commerce; Mobiles Endgerät; App <Programm>; Computerspiel; Kundenbindung; Electronic Commerce; Mobile Telekommunikation; Mobile Computing; App <Programm>; Computerspiel; Kundenbindung
   Other subjects:	(stw)Mobile Business; (stw)Mobile Anwendung; (stw)Computerspiel; (stw)Kundenbindung; (Produktform)Electronic book text; (BISAC Subject Heading)BUS043000; (BISAC Subject Heading)BUS018000; (BISAC Subject Heading)BUS043000; (VLB-WN)9740; Kundenbindung; M-Commerce; TPB; gamifizierte Apps; Gamifizierung; App; Spielelemente; Flow-Theorie; Filesharing; Gamification; Tablet; Mobile Commerce; Marketing; Social Media; (VLB-WN)9785; (lcsh)Electronic books
   Scope:	Online-Ressource
   Notes:	Lizenzpflichtig