Online Brand Communities (Springer International Publishing, 2016)
9783319248264
Keywords: (stw)Online-Marketing; (stw)Social Web; (stw)Kundenbindung; (stw)Motivation; (stw)Betriebliche Wertschöpfung; (Produktform)Electronic book text; Online-Werbung; Online-Marketing; Social Media; World Wide Web 2.0; Kundenbindung; Motivation; Wertschöpfungskette