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  1. California Automobile Tourism and Consumer Culture in US Literature
    Autor*in: Gross, Andrew S.
    Erschienen: 2003
    Verlag:  Universitätsbibliothek Johann Christian Senckenberg

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined... mehr

     

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined transcendentalist project, where drivers take to the open road to “discover” themselves in nature. The determinate context, however, is corporate rather than literary-historical. The earliest road books were advertisements. Their itineraries linked up with other spatial technologies (e.g. the conveyor belts in automobile plants and modern highways), transforming space into a vast production and distribution network. Production and distribution intersected in California, the state with the most automobiles per capita and the destination of most early road trips. The first section of the paper considers the journey to California from the perspective of Emily Post, who would later become a famous writer on etiquette. Post’s book is the narrative equivalent to the standardized roadside architecture, converting local difference into a tourist attraction, and local (especially ethnic) identity into a commodity. The next section considers the effects of commercial homogenization on gender, focusing on the moment when some women, taking the steering wheel, assumed agency as consumers. The primary texts here are some of the early novels of Sinclair Lewis, along with examples of sociology and advertising copy from the 1920s and 1930s. The final section analyzes the WPA Guidebook to California as a federal attempt to re-map corporate space—the space of tourist attractions and consumers—according to a progressive ideal. All three sections treat the tour form as a spatial and literary structure—a privileged topos, at once geographical and symbolic, where complex relations between identity and place are negotiated in the form of a journey. ; Goethe Universität Frankfurt am Main ; publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/36934

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Amerikanische Literatur in in Englisch (810); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; literarystudies; economics
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  2. 'Every ship brings a word': Cultural and Literary Transfer from Germany to the United States in the First Half of the Nineteenth Century
    Autor*in: Mueller-Vollmer, Kurt
    Erschienen: 2003

    Freie Universität Berlin mehr

     

    Freie Universität Berlin

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; culturalstudies; literarystudies; history
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  3. Belonging in music and the music of unbelonging in Richard Powers’s The Time of Our Singing
    Autor*in: Eckstein, Lars
    Erschienen: 2005

    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800)
    Schlagworte: Institut für Anglistik und Amerikanistik
    Lizenz:

    rightsstatements.org/vocab/InC/1.0/ ; info:eu-repo/semantics/openAccess
  4. 'Every ship brings a word': Cultural and Literary Transfer from Germany to the United States in the First Half of the Nineteenth Century
    Autor*in: Mueller-Vollmer, Kurt
    Erschienen: 2003

    Freie Universität Berlin mehr

     

    Freie Universität Berlin

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; culturalstudies; literarystudies; history
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  5. California Automobile Tourism and Consumer Culture in US Literature
    Autor*in: Gross, Andrew S.
    Erschienen: 2003
    Verlag:  Universitätsbibliothek Johann Christian Senckenberg

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined... mehr

     

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined transcendentalist project, where drivers take to the open road to “discover” themselves in nature. The determinate context, however, is corporate rather than literary-historical. The earliest road books were advertisements. Their itineraries linked up with other spatial technologies (e.g. the conveyor belts in automobile plants and modern highways), transforming space into a vast production and distribution network. Production and distribution intersected in California, the state with the most automobiles per capita and the destination of most early road trips. The first section of the paper considers the journey to California from the perspective of Emily Post, who would later become a famous writer on etiquette. Post’s book is the narrative equivalent to the standardized roadside architecture, converting local difference into a tourist attraction, and local (especially ethnic) identity into a commodity. The next section considers the effects of commercial homogenization on gender, focusing on the moment when some women, taking the steering wheel, assumed agency as consumers. The primary texts here are some of the early novels of Sinclair Lewis, along with examples of sociology and advertising copy from the 1920s and 1930s. The final section analyzes the WPA Guidebook to California as a federal attempt to re-map corporate space—the space of tourist attractions and consumers—according to a progressive ideal. All three sections treat the tour form as a spatial and literary structure—a privileged topos, at once geographical and symbolic, where complex relations between identity and place are negotiated in the form of a journey. ; Goethe Universität Frankfurt am Main ; publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/36934

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800); Amerikanische Literatur in in Englisch (810); Geschichte der Britischen Inseln (941); Geschichte Neuseelands (993)
    Schlagworte: americanstudies; literarystudies; economics
    Lizenz:

    L::The Stacks License ; thestacks.libaac.de/rights
  6. NPD-Process and Planning in Japanese engineering companies – Findings from an interview research
    Autor*in: Herstatt, Cornelius; Stockstrom, Christoph; Nagahira, Akio
    Erschienen: 2005

    In this paper we report on the results of an interview research about new product development (NPD) processes and planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and one less... mehr

     

    In this paper we report on the results of an interview research about new product development (NPD) processes and planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and one less successful project. All in all, we collected data for 29 projects, 15 of which were successful. We explore how these companies structure their NPD processes and conduct their planning activities in order to strike a balance between the needs for efficiency and flexibility, which often carry opposing implications for organizing and managing new product development projects. While the majority of the companies in our sample build their NPD efforts on a similar process model, we find them to employ diverse procedures to achieve their aims. In the companies we interviewed, there is a strong inclination towards planning R&D activities. New product development projects are based on well-defined procedures and written documents, which represent a standard approach to the companies’ R&D efforts. However, not all aspects are planned in equal depth and later phases of NPD projects, such as the implementation of the product concept into production, which exhibit lower uncertainty, are planned in much more detail. The need for flexibility in planning is highlighted by our finding that the less successful projects failed to anticipate changes – especially within the environment – and therefore were often carried out according to outdated plans and information. Our results suggest that the quality of the initial project plan with regard to the information it is based upon is closely linked to success. Despite the environmental turbulence, there seem to be no pronounced differences between successful and less successful projects concerning changes of the plan throughout the course of the project. Consequently, our interview partners consider the project managers of the unsuccessful projects to be less skilled in marketing and management than their successful counterparts.

     
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    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: New product development; Japanese firms; planning; success innovation; project management; Produktentwicklung; Projektmanagement; Unternehmensplanung; Erfolgsplanung; Firma; Japan
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  7. Generating innovations through analogies : an empirical investigation of knowledge brokers
    Autor*in: Kalogerakis, Katharina; Herstatt, Cornelius; Lüthje, Christian
    Erschienen: 2005

    In this paper we explore how knowledge brokers – specialised design and engineering companies offering services to clients in diverse industries – use analogies for product development. Our research is based on interviews with project leaders of 13... mehr

     

    In this paper we explore how knowledge brokers – specialised design and engineering companies offering services to clients in diverse industries – use analogies for product development. Our research is based on interviews with project leaders of 13 knowledge brokering companies. The interviews focused on product development projects in which analogies were used. First, we categorize these cases according to the motivation to use analogies (efficiency vs. innovativeness). Second, we describe and analyse the process of using analogies. Our results show that analogies are frequently and very pragmatically applied throughout the whole development process. We also found that individual characteristics of the persons participating in such projects are the crucial factor that influences the outcome of the project.

     
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    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: product development; knowledge brokers; analogy; Produktentwicklung; Analogie; Wissensmanagement
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  8. Taking advantage of Online Communities for generating Innovative Ideas
    Autor*in: Tietz, Robert; Herstatt, Cornelius
    Erschienen: 2005

    The use of the internet for business purposes and among consumers is spreading at an impressive rate. Companies use it for a lot of different activities like, for example, marketing, online shopping and customer service. However, the use of the... mehr

     

    The use of the internet for business purposes and among consumers is spreading at an impressive rate. Companies use it for a lot of different activities like, for example, marketing, online shopping and customer service. However, the use of the internet for the purpose of innovation, to create ideas and concepts, is still underdeveloped. Practical experience shows that online communities are suitable for developing innovative ideas with users. To gain a deeper understanding of the underlying mechanisms we have taken a case-study approach. Based on this we generate a set of propositions concerning characteristics that a community should have in order to foster innovativeness. Our findings show that communities should be social, access should be restricted and it is necessary that users are free to post critical messages. Furthermore, the threads should be organised to create a lively discussion and users have to be able to build-up reputation.

     
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    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: internet; online communities; Elektronisches Forum; Innovationsmanagement; Unternehmen / Innovation
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  9. Service provider - customer interactions: key to success of innovative services
    Autor*in: Hoffmann, Antje; Herstatt, Cornelius
    Erschienen: 2005

    The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies... mehr

     

    The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever before. Most of the existing research focuses on the development of products rather than services. However, research in service related innovation activities is highly rewarding, as the service market is about to become a dominant factor of economic development. The objective of this paper is to provide an overview of the current state of interaction research with special focus on service marketing and service purchasing processes. A short presentation of the most important theoretical results and findings from empirical studies will be given. Furthermore, we will present results from our own case study investigating the IT Service industry. In this context, we have identified three different approaches of successful interactions between service providers and potential buyers during marketing and purchasing processes with innovative results. We will describe these approaches, show their similarities and differences and as a result, provide recommendations for the service industry and potential buyers.

     
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    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: service provider; service market; service marketing; service purchasing; Dienstleistung / Marketing; Dienstleistungsmarkt; Dienstleistung / Management
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  10. Reducing project related uncertainty in the fuzzy front end” of innovation – A comparison of German and Japanese product innovation projects
    Autor*in: Herstatt, Cornelius; Verworn, Birgit; Nagahira, Akio
    Erschienen: 2003

    In this paper, we are going to report on the results of an exploratory piece of research about the typical front-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all... mehr

     

    In this paper, we are going to report on the results of an exploratory piece of research about the typical front-end-related activities in 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all cases we observed a range of activities to reduce project specific risks and revealed differences in the practice of innovation management in both the German and Japanese companies. We interviewed managers of 13 Japanese and 14 German enterprises concerning 14 Japanese and 14 German New Product Development projects. The focus of our research was the so called “fuzzy front end”, activities and typical deliverables in the innovation process which might be affected by front end management practice. Overall, in the case of the German as well as the Japanese projects, the uncertainties affected by the market or technology could successfully be reduced during the “fuzzy front end” and the majority of projects achieved their objectives and efficiency targets. Nevertheless, our study revealed differences in the way such uncertainties were reduced by the companies in Japan and Germany. Generally speaking, the 14 Japanese projects relied on a thorough planning, delegation of front end activities and strict controlling mechanisms to minimize deviations from front end specifications later in the innovation process and hence, achieved efficiency. In contrast, in the majority of the 14 German projects we could neither observe such a formal planning nor such an intensive controlling procedure supported by methods and tools as in the case of the Japanese projects. Instead, the companies in our German sample integrated relevant functions like R&D, marketing, sales, production or customer service from the beginning of the innovation process, usually already during the idea generation phase, to ensure that all critical information and perspectives were taken into consideration right from the beginning, to reduce uncertainties and later deviations as well as enhancing efficiency. ...

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: Fuzzy front end; innovation risk; uncertainty; idea generation; project selection; project planning; Japan; Germany; Produktinnovation; Produktentwicklung; Produktforschung; Operations Research
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  11. California automobile tourism and consumer culture in American literature : 1916 to 1939
    Autor*in: Gross, Andrew
    Erschienen: 2003

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined... mehr

     

    This paper studies one of the earliest forms of modern consumer culture—the road book—in relation to one of the early utopias of modern consumption—California. Criticism has traditionally treated the road book as an extension of a loosely defined transcendentalist project, where drivers take to the open road to “discover” themselves in nature. The determinate context, however, is corporate rather than literary-historical. The earliest road books were advertisements. Their itineraries linked up with other spatial technologies (e.g. the conveyor belts in automobile plants and modern highways), transforming space into a vast production and distribution network. Production and distribution intersected in California, the state with the most automobiles per capita and the destination of most early road trips. The first section of the paper considers the journey to California from the perspective of Emily Post, who would later become a famous writer on etiquette. Post’s book is the narrative equivalent to the standardized roadside architecture, converting local difference into a tourist attraction, and local (especially ethnic) identity into a commodity. The next section considers the effects of commercial homogenization on gender, focusing on the moment when some women, taking the steering wheel, assumed agency as consumers. The primary texts here are some of the early novels of Sinclair Lewis, along with examples of sociology and advertising copy from the 1920s and 1930s. The final section analyzes the WPA Guidebook to California as a federal attempt to re-map corporate space—the space of tourist attractions and consumers—according to a progressive ideal. All three sections treat the tour form as a spatial and literary structure—a privileged topos, at once geographical and symbolic, where complex relations between identity and place are negotiated in the form of a journey.

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Amerikanische Literatur in in Englisch (810)
    Lizenz:

    publikationen.ub.uni-frankfurt.de/home/index/help ; info:eu-repo/semantics/openAccess