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  1. Management of “technology push” development projects
    Autor*in: Herstatt, Cornelius; Lettl, Christopher
    Erschienen: 2000

    Die Diskussion „Market Pull“ versus „Technology Push“ hat in der betriebswirtschaftlichen Innovationsforschung bereits eine gewisse Tradition. Die hierzu durchgeführten empirischen Untersuchungen sind insbesondere der Frage nachgegangen, welche der... mehr

     

    Die Diskussion „Market Pull“ versus „Technology Push“ hat in der betriebswirtschaftlichen Innovationsforschung bereits eine gewisse Tradition. Die hierzu durchgeführten empirischen Untersuchungen sind insbesondere der Frage nachgegangen, welche der beiden Vorgehensweisen welchen Einfluss auf den späteren Innovationserfolg hat. Wir wollen mit unserem Beitrag diesen Aspekt der Diskussion nicht erneut aufnehmen, sondern gehen davon aus, dass grundsätzlich beide Innovationsansätze, je nach Bedeutung der relevanten Innovationsquelle, angestrebtem Innovationsgrad und den jeweils vorliegenden Charakteristika der betrachteten Industrie, ihre Berechtigung haben. Die Frage, die uns interessiert, ist vielmehr, welche Besonderheiten sich insbesondere bei dem „Technology Push“-Ansatz für das Management der Innovationsprojekte ergeben und welche Implikationen sich hieraus für die Gestaltung des konkreten Projektmanagements ableiten. Hierbei konzentrieren wir uns auf alle marktbezogenen Aktivitäten, insbesondere die Identifikation und Verifikation von Applikationsgebieten für neue Technologien. Nach einer Gegenüberstellung der Charakteristika von „Technology Push“ und „Market Pull“ werden zunächst die marktseitigen Besonderheiten bei technologie-getriebenen Entwicklungsprojekten skizziert. In diesem Zusammenhang werden aktuelle Instrumente und Methoden der qualitativen Marktforschung erläutert und im Hinblick auf ihre Nützlichkeit diskutiert. Darauf aufbauend werden strukturorganisatorische, strategische sowie gestaltungstechnische Aspekte des Managements technologie-getriebener Projekte herausgestellt. ; Discussion of “market pull” versus “technology push” approaches in the field of busi-ness innovation research has followed a certain trend. The empirical research under-taken until now has been concerned in particular with the question of how each of these approaches differently influence the subsequent success of the innovation. We do not wish to continue this discussion in our paper, rather we assume that both ap-proaches ...

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: Technology Push; Marketing; project management; Innovationsforschung; Innovationsprozess; Innovation; Innovationsmanagement; Technische Innovation; Projektmanagement; Marktforschung
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  2. A causal model of the impact of the “fuzzy front end” on the success of new product development
    Autor*in: Herstatt, Cornelius; Verworn, Birgit
    Erschienen: 2000

    In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product Development process is a multistage process. Therefore, the study examines two sorts of impact that the fuzzy front end has on the... mehr

     

    In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product Development process is a multistage process. Therefore, the study examines two sorts of impact that the fuzzy front end has on the success of New Product Development: a direct impact and an indirect impact by influencing the next stage of the NPD process, i.e. project execution. Furthermore, the degree of newness of the NPD projects in accordance with the contingency theory, is considered. We develop and test a causal model of relationships among key variables related to the fuzzy front end, project execution, and success. The causal model is tested with AMOS using information from 144 completed projects from German measurement and control technique firms. For the most part, the responses from these firms support the hypothesized relationships. The frequently claimed importance of the fuzzy front end is confirmed. The results offer strong support for the importance of the early involvement of all functions in an NPD effort to enhance communication and ultimately project success. This can be advanced by a draft initial planning prior to development. Furthermore, the responses highlight the importance of reducing market and particularly technical uncertainty during the fuzzy front end, both of which have a negative influence on communication and increase deviations during project execution. The technical uncertainty that remains at the start of the project has a direct, negative influence on project efficiency and overall it has the most far reaching implications for the success of the project. With regard to contingency theory, the results indicate that effort spent on the reduction of uncertainty for improving project execution and project success may be influenced by the degree of newness. The degree of newness is found to influence the reduction of technical uncertainty, deviations from specifications, and efficiency. Overall, the results of this study support previous research regarding the ...

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: Produktentwicklung; Innovationsstrategie; New Product Development; fuzzy front end; Innovationsmanagement; Innovationsplanung; Unternehmen / Innovation
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  3. Characteristics of innovating users in a consumer goods field - An empirical study of sport-related product consumers
    Autor*in: Lüthje, Christian
    Erschienen: 2000

    We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or... mehr

     

    We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report building product prototypes or even marketable products. We also find that innovating users can be reliably distinguished from non-innovating ones by characteristics such as the benefit they expect from using their innovations and the level of expertise they have in their sport. Taken together, these two findings - frequent innovation by consumers and the possibility to identify efficiently those who innovate – imply that innovation by users can be an important source of new product ideas for consumer goods companies. Effective utilization of this resource will require significant changes in idea generation methodologies for many consumer good firms.

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: 85.; Wirtschaft (330)
    Schlagworte: Produktinnovation; Produktentwicklung; Lead User
    Lizenz:

    info:eu-repo/semantics/openAccess ; rightsstatements.org/vocab/InC/1.0/
  4. Constructing scenic moments : grammatical and rhetoric-stylistic devices for staging past events in everyday narratives
    Autor*in: Günthner, Susanne
    Erschienen: 2000

    In this paper I shall analyze grammatical and rhetoric-stylistic devices speakers use in order to construct scenic moments and to build up narrative tension in everyday narratives, especially in complaint stories. Complaint stories belong to the... mehr

     

    In this paper I shall analyze grammatical and rhetoric-stylistic devices speakers use in order to construct scenic moments and to build up narrative tension in everyday narratives, especially in complaint stories. Complaint stories belong to the 'family' of 'reconstructive communicative genres' (Bergmann/Luckmann 1995) which recontextualize past experience in the social-communicative present time. They are 'big packages', according to Sacks (1968-72/92), i.e. relatively long sequences of talk. The 'participation framework' of complaint stories includes: a) The narrator and complainant, who appears as protagonist in the narrative. This protagonist is the victim of some wrongdoing in the storyworld. b) The recipients of the complaint story, who are not part of the storyworld and thus were not witnesses of the events being reconstructed. c) The antagonist and wrongdoer who harmed, unjustly attacked, or wronged the protagonist and who is not present in the narrating situation. The antagonist's morally inappropriate behavior towards the protagonist forms the focus of the narrative (Günthner 1997; 2000a). I will argue that narrators of complaint stories not only reconstruct the wrongdoings of others, but also stage these past events as 'little shows' (Goffman 1986 [1974]: 506); i.e. they present them as something for the recipients 'to re-experience, to dwell on, to savor' (Goffman 1986 [1974]: 506). In the following analysis I will present the grammatical and rhetoric-stylistic devices narrators use to stage past events in complaint stories. This analysis is based on 36 complaint stories, which were narrated in informal German conversation (conversations over dinner, during coffee-breaks and over the telephone) among friends and family members. ; published

     
    Export in Literaturverwaltung
    Quelle: BASE Fachausschnitt AVL
    Sprache: Englisch
    Medientyp: Bericht
    Format: Online
    DDC Klassifikation: Literatur und Rhetorik (800)
    Lizenz:

    rightsstatements.org/page/InC/1.0/