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  1. The Elements of International English Style
    A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience
    Autor*in: Weiss, Edmond H
    Erschienen: 2005; ©2005.
    Verlag:  Routledge, London

    This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication... mehr

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    This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites. Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Acknowledgments -- 1. The Language of Global Business Is International English -- A Riddle -- What Is International English Style? -- The Two Strategies: Culture-Free, Culture-Fair -- Discussion Questions -- Sources and Resources -- 2. Principles of Simplicity -- Meaning and Risk -- Ogden's Basic English -- Tactic 1: Adopt a Locally Invented, Controlled English -- Tactic 2: Adopt a Reduced Dictionary -- Tactic 3: Adopt an Industry-Sanctioned Controlled English -- Tactic 4: Choose Words with One or Few Meanings -- Tactic 5: Avoid Verbs with Two or Three Words in Them (Phrasal Verbs) -- Tactic 6: Use the Simplest Verb Forms -- Tactic 7: Define Many Terms in a Glossary -- Tactic 8: Choose Words that Are Pronounceable -- Tactic 9: Do not Coin Words that Are not Needed -- Tactic 10: Avoid Redundant and Wordy Expressions for Time and Place -- Tactic 11: Avoid Unhelpful Redundancies -- Tactic 12: Avoid Nominalizations -- Discussion Questions -- Sources and Resources -- 3. Principles of Clarity -- The Problem: Clear Only If Known -- Tactic 13: Be Careful of Loosely Connected Words and Phrases -- Tactic 14: Be Aware of Frequently Misplaced Descriptive Words -- Tactic 15: Do not Confuse Frequently Confused Terms -- Tactic 16: Form Words in Standard Ways -- Tactic 17: Use Standard Spellings -- Tactic 18: Avoid Converting Nouns into Verbs -- Tactic 19: Be Aware of the Several Englishes -- Tactic 20: Be Careful with Money and Dates -- Tactic 21: Avoid Illogical or Arbitrary Idioms -- Tactic 22: Avoid Words that Can Have Opposite Meanings -- Tactic 23: Avoid Abbreviations, Contractions, and Acronyms -- Tactic 24: Avoid Figurative Language in General -- Tactic 25: Avoid Literary and Cultural Allusions -- Tactic 26: Avoid Military and Sports Vocabulary.

     
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