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  1. "Deutsche Kultur" und Werbung – Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
    Autor*in: Schug, Alexander
    Erschienen: 2010
    Verlag:  Humboldt-Universität zu Berlin

    This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon “German... mehr

     

    This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon “German culture”. The work shows that the construct of “German culture” was not only defined by bourgeois high culture, but rather increasingly by factors from consumer culture. The imagery of advertising shaped national icons, created modified “surfaces” (for example, through illuminated ad media) and perceptions of space. Likewise, the logic of market differentiation and marketing began to determine social interactions as well as political communication (Hitler branding). This development did not progress without conflict: Debates surrounding both advertising as well as the direct confrontation between cultural critics and advertisers make clear that there was a massive collision between two mentalities. This allowed a conflict to emerge between traditional, guild thinking, high cultural representations and a putatively authentic aesthetics of content, on the one hand, and on the other hand, a “world of appearances” and aesthetic of the exterior form. One question in particular played a central role in this debate, namely: the extent to which capitalism, the market economy, consumption and the aesthetics of the modern Lebenswelt with its specific (commercial) texture were in accord with ideas of “Germanness.” Die Arbeit präsentiert die Geschichte der modernen Wirtschaftswerbung in der ersten Hälfte des 20. Jahrhunderts und zeigt, dass Werbung trotz kultureller Barrieren die Alltagswelten der Deutschen kolonialisierte und Einfluss auf die „deutsche Kultur“ nahm. Die Arbeit zeigt, dass das Konstrukt der „deutschen Kultur“ nicht ausschließlich durch die bürgerliche Hochkultur definiert wurde, sondern zunehmend auch durch Einflüsse der Konsumkultur bestimmt war. Die Bilderwelten der Werbung prägten nationale Ikonen, schufen (bspw. durch Leuchtwerbung) modifizierte "Oberflächen" und Raumwahrnehmungen, ebenso wie die Logik der Marktdifferenzierung und des Marketing soziale Interaktionen als auch die politische Kommunikation (Hitler als Marke) zu bestimmen begann. Diese Entwicklung verlief nicht konfliktfrei. Sowohl die Debatten über Werbung als auch die direkte Konfrontation zwischen Kulturkritikern und Werbern verdeutlichen den massiven Zusammenprall zweier Mentalitäten, die den Konflikt von traditionellem zünftigem Denken, hochkultureller Repräsentation sowie einer vermeintlich authentischen Ästhetik des Inhalts auf der einen Seite und einer "Welt des Scheins" und einer Ästhetik der äußeren Form auf der anderen Seite hervortreten ließ. In dieser Debatte spielte eine Frage eine zentrale Rolle: inwieweit Kapitalismus, Marktwirtschaft, Konsum und die Ästhetik der modernen Lebenswelt mit ihrer spezifischen (werblichen) Oberflächenstruktur mit Vorstellungen "des Deutschen" zu vereinbaren waren.

     
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  2. Our Master’s Voice : Advertising
    Autor*in: Rorty, James
    Erschienen: 2020

    “I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The... mehr

     

    “I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.

     
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    Quelle: OAPEN
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
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    Schlagworte: Advertising & society; Communication studies; Advertising
    Weitere Schlagworte: advertising and society; communication studies; advertising
    Umfang: 1 electronic resource (318 p.)
  3. IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft. Heft 24
    Beteiligt: Sachs-Hombach, Klaus (Herausgeber); Schirra, Jörg (Herausgeber); Schwan, Stephan (Herausgeber); Wulff, Hans Jürgen (Herausgeber)
    Erschienen: 2016
    Verlag:  Philipps-Universität Marburg, Marburg ; Herbert von Halem, Köln

  4. Humanistic digital governance
    Autor*in: Snower, Dennis J.; Twomey, Paul
    Erschienen: 12/2020
    Verlag:  Kiel Institute for the World Economy, Kiel

    We identify an important feature of current digital governance systems: "third-party funded digital barter": consumers of digital services get many digital services for free (or under- priced) and in return have personal information about themselves... mehr

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    We identify an important feature of current digital governance systems: "third-party funded digital barter": consumers of digital services get many digital services for free (or under- priced) and in return have personal information about themselves collected for free. In addition, the digital consumers receive advertising and other forms of influence from the third parties that fund the digital services. The interests of the third-party funders are not well-aligned with the interests of the digital consumers. This fundamental flaw of current digital governance systems is responsible for an array of serious problems, including inequities, inefficiencies, manipulation of digital consumers, as well as dangers to social cohesion and democracy. We present four policy guidelines that aim to correct this flaw by shifting control of personal data from the data aggregators and their third-party funders to the digital consumers. The proposals cover "official data" that require official authentication, "privy data" that is either generated by the data subjects about themselves or by a second parties, and "collective data." The proposals put each of these data types under the individual or collective control of the data subjects. There are also proposals to mitigate asymmetries of information and market power.

     
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    hdl: 10419/229164
    Schriftenreihe: Kiel working paper ; no. 2178 (December 2020)
    Schlagworte: Digital governance; digital services; personal data; digital service providers; market power; advertising; preference manipulation
    Umfang: 1 Online-Ressource (circa 36 Seiten)
  5. Reducing biases in advertising effectiveness research
    new meta-analytic evidence
    Autor*in: Korkames, Joseph; Stanley, Tom D.; Stremersch, Stefan
    Erschienen: [2022]
    Verlag:  Erasmus Research Institute of Management (ERIM), Rotterdam

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    hdl: 1765/137152
    Schriftenreihe: ERIM report series research in management ; ERS-2022-008-MKT
    Schlagworte: advertising; sales; meta-analysis; publication bias; marketing mix
    Umfang: 1 Online-Ressource (circa 87 Seiten), Illustrationen
  6. Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
    Autor*in: Zeller, Jon; Narayanan, Sridhar
    Erschienen: 2022
    Verlag:  SSRN, [S.l.]

    In this study, we examine complementarities in usage across a set of related software products from a multi-product firm. We employ a novel experimental approach to causally estimate complementarities, leveraging rich usage data and advertising... mehr

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    In this study, we examine complementarities in usage across a set of related software products from a multi-product firm. We employ a novel experimental approach to causally estimate complementarities, leveraging rich usage data and advertising experiments that affect usage of one product at a time to directly measure complementarities based on consumption rather than purchase. Our approach is particularly useful as digital contexts are characterized by scant price variation, bundled pricing plans, and infrequent purchase or subscription renewal decisions, often making typical cross-price elasticity measures for complementarities infeasible. We apply our approach to data from a software company with a suite of related products and find evidence for varying degrees of complementarity across both user groups and products. We show that accounting for complementarities significantly affects the measurement of ad effectiveness and may impact ad targeting decisions by the firm. We explore heterogeneity in complementarities, finding that complementarities are increasing in users’ prior experience with the product. Ours is one of the first studies to causally examine complementarity in usage in the context of subscription products and demonstrate the implications for advertising targeting decisions, and our identification strategy has application in a variety of contexts

     
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    Schriftenreihe: Stanford University Graduate School of Business Research Paper
    Schlagworte: complementarities; subscription goods; digital goods; advertising; causal effects; field experiments
    Umfang: 1 Online-Ressource (57 p)
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    Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2021 erstellt
  7. Endogenous choice of price or quantity contract with upstream advertising
    Autor*in: Hu, Qing; Li, Dan; Mizuno, Tomomichi
    Erschienen: [2023]
    Verlag:  Graduate School of Economics, Kobe University, Rokko, Kobe, Japan

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    Schriftenreihe: Discussion paper / [Graduate School of Economics, Kobe University] ; no. 23, 01 (January 2023)
    Schlagworte: endogenous competition mode; advertising; vertical relationship
    Umfang: 1 Online-Ressource (circa 20 Seiten)
  8. Marketing, other intangibles, and output growth in 61 United States industries
    Autor*in: Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; Meyer, Peter B.; Bessen, James; Russell, Matthew
    Erschienen: [2023]
    Verlag:  U.S. Department of Labor, U.S. Bureau of Labor Statistics, Office of Productivity and Technology, Washington, DC

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    Schriftenreihe: BLS working papers ; 568 (November 15, 2023)
    Schlagworte: Marketing; advertising; intangibles; intellectual property capital
    Umfang: 1 Online-Ressource (circa 34 Seiten), Illustrationen
  9. Estimating demand with multi-homing in two-sided markets
    Autor*in: Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo
    Erschienen: 15 September 2021
    Verlag:  CentER, Center for Economic Research, Tilburg

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    Schriftenreihe: Discussion paper / CentER, Center for Economic Research ; no. 2021, 025
    Schlagworte: two-sided markets; platforms; multi-homing; media; advertising
    Umfang: 1 Online-Ressource (circa 45 Seiten), Illustrationen
  10. Simulating media platform mergers
    Autor*in: Ivaldi, Marc; Zhang, Jiekai
    Erschienen: March 2021
    Verlag:  Toulouse School of Economics, [Toulouse]

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    Schriftenreihe: Working papers / Toulouse School of Economics ; no 1208
    Schlagworte: Two-sided market; platform merger; advertising; TV market; competition policy
    Umfang: 1 Online-Ressource (circa 9 Seiten)
  11. Estimating demand with multi-homing in two-sided markets
    Autor*in: Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo
    Erschienen: [2021]
    Verlag:  Alma Mater Studiorum - Università di Bologna, Department of Economics, Bologna, Italy

    We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market.... mehr

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    We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market. We then use an original dataset on the Italian daily newspaper market that includes information on double-homing by readers to estimate readers' and advertisers' demand. The results show that an econometric model that does not allow for multihoming is likely to produce biased estimates of demand on both sides of the market. In particular, on the reader side, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to what extent advertising demand depends on the shares of exclusive and overlapping readers.

     
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    hdl: 10419/265166
    Schriftenreihe: Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics ; no 1165
    Schlagworte: two-sided markets; platforms; multi-homing; media; advertising
    Umfang: 1 Online-Ressource (circa 46 Seiten), Illustrationen
  12. Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm
    a large-scale ad experiment
    Autor*in: Larsen, Bradley J.; Ryan, Timothy J.; Greene, Steven; Hetherington, Marc J.; Maxwell, Rahsaan; Tadelis, Steve
    Erschienen: [2022]
    Verlag:  Stanford Institute for Economic Policy Research (SIEPR), Stanford, CA

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    Schriftenreihe: Working paper / Stanford Institute for Economic Policy Research (SIEPR) ; no. 22, 08 (March, 2022)
    Schlagworte: Coronavirus; Impfung; Gesundheitspolitik; Gesundheitsmarketing; Politische Kommunikation; Experiment; USA; COVID-19; vaccines; vaccine-hesitancy; political polarization; advertising; online auctions; political science; economics; marketing
    Umfang: 1 Online-Ressource (circa 47 Seiten), Illustrationen
  13. Managing quality and pricing during a product recall
    an analysis of pre-crisis, crisis and post-crisis regimes
    Autor*in: Mukherjee, Arka; Carvalho, Margarida; Zaccour, Georges
    Erschienen: [2021]
    Verlag:  GERAD, HÉC Montréal, Montréal (Québec), Canada

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    Schriftenreihe: Les cahiers du GERAD ; G-2021, 76 (December 2021)
    Schlagworte: Optimal control theory; product recall; advertising; pricing; quality
    Umfang: 1 Online-Ressource (circa 28 Seiten), Illustrationen
  14. Estimating demand with multi-homing in two-sided markets
    Autor*in: Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo
    Erschienen: [2021]
    Verlag:  DISEI, Università degli Studi di Firenze, Firenze (Italia)

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    Schriftenreihe: Array ; 2021, n. 16
    Schlagworte: two-sided markets; platforms; multi-homing; media; advertising
    Umfang: 1 Online-Ressource (circa 44 Seiten), Illustrationen
  15. Advertising arbitrage
    Autor*in: Kovbasyuk, Sergei; Pagano, Marco
    Erschienen: February 2022
    Verlag:  CEFIR, Moscow

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    Schriftenreihe: NES working paper series ; no. 287
    Schlagworte: limits to arbitrage; advertising; price discovery; limited attention
    Umfang: 1 Online-Ressource (circa 48 Seiten), Illustrationen
  16. Assessing self-selection biases in online surveys
    evidence from the COVID-19 health behavior survey
    Autor*in: Donzowa, Jessica; Perrotta, Daniela; Zagheni, Emilio
    Erschienen: [2023]
    Verlag:  Max Planck Institute for Demographic Research, Rostock, Germany

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    Schriftenreihe: MPIDR working paper ; WP 2023, 047 (November 2023)
    Schlagworte: Europe; USA; advertising; bias; cross-sectional surveys
    Umfang: 1 Online-Ressource (circa 60 Seiten), Illustrationen
  17. Strategic complementarities in a model of commercial media bias
    Autor*in: Kerkhof, Anna; Münster, Johannes
    Erschienen: October 2023
    Verlag:  ECONtribute, [Bonn]

    Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a... mehr

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    Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias, qualities of media content are strategic complements, whereby investments into quality crowd in further investments and engage competitors in a race to the top. Therefore, Önancially strong public service media can mitigate commercial media bias: the content of commercial media can be more in line with the preferences of the audience and less advertiser-friendly in a dual (mixed public and commercial) media system than in a purely commercial media market.

     
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    Schriftenreihe: ECONtribute discussion paper ; no. 261
    Schlagworte: commercial media bias; public service media; advertising; two-sided markets; supermodular games; strategic complements; public goods
    Umfang: 1 Online-Ressource (circa 44 Seiten)
  18. The effects of sin taxes and advertising restrictions in a dynamic equilibrium
    Autor*in: Abi-Rafeh, Rossi; Dubois, Pierre; Griffith, Rachel; O'Connell, Martin
    Erschienen: October 2023
    Verlag:  [Toulouse School of Economics], [Toulouse]

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    Schriftenreihe: Working papers / Toulouse School of Economics ; no 1480
    Schlagworte: taxation; advertising; discrete choice demand; dynamic oligopoly
    Umfang: 1 Online-Ressource (circa 70 Seiten), Illustrationen
  19. Interoperability between ad-financed platforms with endogenous multi-homing
    Autor*in: Bourreau, Marc; Raizonville, Adrien; Thébaudin, Guillaume
    Erschienen: March 2023
    Verlag:  CESifo, Munich, Germany

    Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for endogenous... mehr

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    Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for endogenous multi-homing of consumers. When the platforms are symmetric and decide non-cooperatively on their level of interoperability, interoperability emerges in equilibrium if the value of multi-homers relative to single-homers is sufficiently low for advertisers. From a welfare perspective, the equilibrium level of interoperability can be either too low or too high. When one ("large") platform has an installed base of customers, its incentive to make its services interoperable is lower than for the other, smaller platform. However, mandating interoperability between the asymmetric platforms is not always socially optimal.

     
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    hdl: 10419/271976
    Schriftenreihe: CESifo working papers ; 10332 (2023)
    Schlagworte: interoperability; platform competition; multi-homing; advertising
    Umfang: 1 Online-Ressource (circa 33 Seiten), Illustrationen
  20. Competition with list prices
    Autor*in: Haan, Marco; Heijnen, Pim; Obradovits, Martin
    Erschienen: [2021]
    Verlag:  Research platform Empirical and Experimental Economics, University of Innsbruck, Innsbruck, Austria

    This paper studies the competitive role of list prices. We argue that such prices are often more salient than actual retail prices, so consumers' purchase decisions may be influenced by them. Two firms compete by setting prices in a homogeneous... mehr

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    This paper studies the competitive role of list prices. We argue that such prices are often more salient than actual retail prices, so consumers' purchase decisions may be influenced by them. Two firms compete by setting prices in a homogeneous product market. They first set a list price that serves as an upper bound on their retail price. Then, after having observed each other's list price, they set retail prices. Building on the canonical Varian (1980) model, we assume that some consumers observe no prices, some observe all prices, and some only observe list prices. We show that if the latter partially informed consumers use a simple rule of thumb, the use of list prices leads to lower retail prices on average. This effect is weakened if partially informed consumers are rational.

     
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    Schriftenreihe: Working papers in economics and statistics ; 2021, 08
    Schlagworte: list prices; recommended retail prices; price competition; price dispersion; advertising
    Umfang: 1 Online-Ressource (circa 54 Seiten), Illustrationen
  21. Estimating demand with multi-homing in two-sided markets
    Autor*in: Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo
    Erschienen: 2021
    Verlag:  DIW Berlin, German Institute for Economic Research, Berlin

    We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market.... mehr

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    We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market. We then use an original dataset on the Italian daily newspaper market that includes information on double-homing by readers to estimate readers’ and advertisers’ demand. The results show that an econometric model that does not allow for multihoming is likely to produce biased estimates of demand on both sides of the market. In particular, on the reader side, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to what extent advertising demand depends on the shares of exclusive and overlapping readers.

     
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    hdl: 10419/243194
    Schriftenreihe: Discussion papers / Deutsches Institut für Wirtschaftsforschung ; 1965
    Schlagworte: two-sided markets; platforms; multi-homing; media; advertising
    Umfang: 1 Online-Ressource (circa 45 Seiten), Illustrationen
  22. The impact of online competition on local newspapers
    evidence from the introduction of craigslist
    Autor*in: Djourelova, Milena; Durante, Ruben; Martin, Gregory J.
    Erschienen: May 2021
    Verlag:  CESifo, Center for Economic Studies & Ifo Institute, Munich, Germany

    How does competition from online platforms affect the organization, performance, and editorial choices of newspapers? And what are the implications of these changes for the information vot-ers are exposed to and for political accountability? We study... mehr

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    How does competition from online platforms affect the organization, performance, and editorial choices of newspapers? And what are the implications of these changes for the information vot-ers are exposed to and for political accountability? We study these questions using the staggered introduction of Craigslist - the world's largest online platform for classified advertising - across US counties between 1995 and 2009. This setting allows us to separate the effect of competition for classified advertising from other changes brought about by the Internet, and to compare newspapers that relied more or less heavily on classified ads ex ante. We find that, following the entry of Craigslist, local papers experienced a significant decline in the number of newsroom and management staff. Cuts in editorial staff disproportionately affected reporters covering politics. These organizational changes led to a reduction in news coverage of politics and political corrup-tion, and resulted in a decline in newspaper readership which was not compensated by increased news consumption on other media. Finally, we find some evidence that reduced news coverage of politics was associated with lower voter turnout, and more party-line voting for both citizens and politicians.

     
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    Schriftenreihe: CESifo working paper ; no. 9090 (2021)
    Schlagworte: newspapers; internet; advertising; political accountability
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  23. Advertising arbitrage
    Autor*in: Kovbasjuk, Sergej; Pagano, Marco
    Erschienen: August 2020
    Verlag:  CEFIR, Moscow

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    Schriftenreihe: NES working paper series ; no. 277
    Schlagworte: limits to arbitrage; advertising; price discovery; limited attention
    Umfang: 1 Online-Ressource (circa 32 Seiten)
  24. Advertising, innovation and economic growth
    Autor*in: Cavenaile, Laurent; Roldan-Blanco, Pau
    Erschienen: [2023]
    Verlag:  [Rotman School of Management, University of Toronto], [Toronto]

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    Schriftenreihe: [Rotman School of Management working paper ; no. 4549066]
    Schlagworte: endogenous growth; advertising; innovation; research and development; firm dynamics; policy
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  25. Measuring the "free" digital economy within the GDP and productivity accounts
    Autor*in: Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, Rachel
    Erschienen: October 2017
    Verlag:  Research Department, Federal Reserve Bank of Philadelphia, Philadelphia, PA

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    Schriftenreihe: Working paper / Research Department, Federal Reserve Bank of Philadelphia ; no. 17, 37
    Schlagworte: Internet; productivity; advertising; marketing; measurement; GDP
    Umfang: 1 Online-Ressource (circa 70 Seiten), Illustrationen