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  1. உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது How the world changed social media (Tamil)

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising... mehr

     

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

     

    Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. ஒன்பது மானுடவியலாளர்கள் பிரேசில், சீனா, இந்தியா, துருக்கி, இங்கிலாந்து, சிலி, டிரினிடாட், இத்தாலி போன்ற ஒன்பது வெவ்வேறு சமூகங்களில் 15 மாதங்களை தங்கியிருந்து நடத்திய ஆய்வின் கண்டுபிடிப்புகளை ஆராயும் "நாம் ஏன் பதிவிடுகிறோம்" என்ற புத்தக வரிசையின் முதல் புத்தகம் தான் உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது என்ற இந்தப் புத்தகம். இது மேற்கூறிய ஆராய்ச்சியின் முடிவுகளை தொகுத்து வழங்கியும், அரசியல், கல்வி, பாலினம், வணிகம் ஆகியவற்றின் மீது சமூக ஊடகங்களின் தாக்கத்தைப் பற்றி ஆராய்ந்தும், ஒரு ஒப்பீட்டு ஆய்வினை வழங்குகிறது. காட்சிக்குரிய தகவல் பரிமாற்றத்தின் மீதான அதிக முக்கியத்துவத்தின் விளைவுகள் என்ன? நாம் அதிக தனிமையானவர்களாக ஆகிவருகிறோமா அல்லது அதிக சமூகமயமானவர்களாக ஆகிவருகிறோமா? பொதுநோக்கிய சமூக ஊடகங்கள் ஏன் மிகவும் பழமைவாதம் நிறைந்ததாக இருக்கிறது? நிகழ்நிலையில் உள்ள சமத்துவத்தால், இயல்புநிலையில் உள்ள சமத்துவமின்மையை ஏன் மாற்ற முடியவில்லை? மீம்கள் எப்படி இணையத்தின் மரபுக் காவலர்களாக மாறின? போன்றவை தான் அவை.

     

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    Quelle: OAPEN
    Sprache: Tamilisch
    Medientyp: Ebook
    Format: Online
    Weitere Identifier:
    Schlagworte: Communication studies; Media studies; Sociology & anthropology
    Weitere Schlagworte: மானுடவியலாளர்கள்; சமூக ஊடக; மக்கள் இன அமைப்பியல்; Social media; Society; Culture; Memes
    Umfang: 1 electronic resource (424 p.)
  2. Como o Mundo Mudou as Mídias Sociais
    Erschienen: 2019
    Verlag:  UCL Press, London

    How the World Has Changed Social Media is the first book by Why We Post, a book series that investigates the findings of nine anthropologists who have spent 15 months living in communities in different parts of the world, including Brazil, Chile,... mehr

     

    How the World Has Changed Social Media is the first book by Why We Post, a book series that investigates the findings of nine anthropologists who have spent 15 months living in communities in different parts of the world, including Brazil, Chile, China, England, India, Italy, Trinidad and Turkey. This book offers a comparative analysis that summarizes research findings and analysis of the impact of social media on politics and gender, education, and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individualistic or more social? Why is public social media so conservative? Why can't equality on the internet nullify inequality? How did memes become the moral police of the internet? Como o Mundo Mudou as Mídias Sociais é o primeiro livro da Why We Post, uma série de livros que investiga as descobertas de nove antropólogos, que passaram 15 meses vivendo em comunidades em diferentes partes do mundo, incluindo Brasil, Chile, China, Inglaterra, Índia, Itália, Trinidad e Turquia. Este livro oferece uma análise comparativa que resume os resultados da pesquisa e a análise do impacto das mídias sociais sobre política e gênero, educação e comércio. Qual é o resultado do aumento da ênfase na comunicação visual? Estamos nos tornando mais individualistas ou mais sociais? Por que as mídias sociais públicas são tão conservadoras? Por que a igualdade na internet não consegue anular a desigualdade? Como os memes se tornaram a polícia moral da internet?

     

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    Quelle: OAPEN
    Beteiligt: Miller, Daniel (Hrsg.); Costa, Elisabetta (Hrsg.); Haynes, Nell (Hrsg.); McDonald, Tom (Hrsg.); Nicolescu, Razvan (Hrsg.); Sinanan, Jolynna (Hrsg.); Spyer, Juliano (Hrsg.); Venkatraman, Shiram (Hrsg.); Wang, Xinyuan (Hrsg.)
    Sprache: Portugiesisch
    Medientyp: Ebook
    Format: Online
    Weitere Identifier:
    Schlagworte: Communication studies; Media studies; Sociology & anthropology
    Weitere Schlagworte: anthropology; media studies; sociology; area studies
    Umfang: 1 electronic resource (308 p.)
  3. El Smartphone Global: Más allá de una tecnología para jóvenes : A Spanish Translation of The Global Smartphone

    El smartphone suele estar literalmente frente a nuestras narices, por eso creemos saber lo que es. ¿Pero lo sabemos? Para responder a esta pregunta, once antropólogos vivieron durante 16 meses en comunidades de África, Asia, Europa y Sudamérica,... mehr

     

    El smartphone suele estar literalmente frente a nuestras narices, por eso creemos saber lo que es. ¿Pero lo sabemos? Para responder a esta pregunta, once antropólogos vivieron durante 16 meses en comunidades de África, Asia, Europa y Sudamérica, enfocándose en el uso de smartphones por gente mayor. Sus investigaciones revelan que son una tecnología para todos, no solo para los jóvenes. El Smartphone Global presenta una serie de nuevas perspectivas que emergen de este proyecto de investigación global y comparativo. El smartphone se ha convertido tanto en un lugar dentro del cual vivimos como en un aparato que usamos para tener “oportunismo perpetuo”, pues siempre está con nosotros. Los autores muestran cómo el smartphone es más que un “aparato con aplicaciones” y exploran las diferencias entre lo que las personas dicen de él y la forma en cómo lo usan. El smartphone no tiene precedentes por el grado en el cual podemos transformarlo. Como resultado, rápidamente asimila nuestros valores personales. Para comprenderlo debemos considerar una serie de matices nacionales y culturales, tales como la comunicación visual en China y Japón, el dinero móvil en Camerún y Uganda, y el acceso a la información de salud en Chile e Irlanda, junto a las diversas trayectorias del envejecimiento en Al-Quds, Brasil e Italia. Solo entonces sabremos qué es el smartphone y podremos comprender sus consecuencias en las vidas de las personas alrededor del mundo.

     

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  4. The Global Smartphone : Beyond a youth technology

    The smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on... mehr

     

    The smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on the take up of smartphones by older people. Their research reveals that smartphones are technology for everyone, not just for the young. The Global Smartphone presents a series of original perspectives deriving from this global and comparative research project. Smartphones have become as much a place within which we live as a device we use to provide ‘perpetual opportunism’, as they are always with us. The authors show how the smartphone is more than an ‘app device’ and explore differences between what people say about smartphones and how they use them. The smartphone is unprecedented in the degree to which we can transform it. As a result, it quickly assimilates personal values. In order to comprehend it, we must take into consideration a range of national and cultural nuances, such as visual communication in China and Japan, mobile money in Cameroon and Uganda, and access to health information in Chile and Ireland – all alongside diverse trajectories of ageing in Al Quds, Brazil and Italy. Only then can we know what a smartphone is and understand its consequences for people’s lives around the world.

     

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  5. Lo Smartphone Globale: Non solo una tecnologia per giovani; The Global Smartphone : An Italian Translation of The Global Smartphone; Beyond a youth technology

    Sl Se c’è una cosa che abbiamo sempre, letteralmente, sotto il naso, è lo smartphone. Ed è normale credere, dunque, che sappiamo cosa sia. Ma è davvero così? Per scoprirlo, 11 antropologi hanno trascorso 16 mesi in varie comunità in Africa, Asia,... mehr

     

    Sl Se c’è una cosa che abbiamo sempre, letteralmente, sotto il naso, è lo smartphone. Ed è normale credere, dunque, che sappiamo cosa sia. Ma è davvero così? Per scoprirlo, 11 antropologi hanno trascorso 16 mesi in varie comunità in Africa, Asia, Europa e Sud America per osservare il modo in cui gli anziani utilizzano lo smartphone, e la loro ricerca ha rivelato che si tratta di una tecnologia rivolta a tutti, non solo ai giovani. Lo Smartphone Globale presenta i risultati frutto di questo progetto di ricerca comparativa di respiro globale. Gli smartphone sono diventati tanto un luogo in cui viviamo, quanto un dispositivo di ‘opportunismo perpetuo’ da cui non ci separiamo mai. Gli autori hanno dimostrato che lo smartphone è molto più di un ‘contenitore di app’, concentrandosi sulle differenze tra ciò che le persone dicono sugli smartphone e il modo in cui li usano. Nessun dispositivo aveva mai raggiunto un tale livello di ‘trasformabilità’ – trasformabilità che si concretizza nella capacità di assimilare rapidamente i nostri valori personali. Per poterlo comprendere, dunque, dobbiamo tener presente un’ampia gamma di sfumature nazionali e culturali, quali la comunicazione visiva in Cina e Giappone, i trasferimenti di denaro sotto forma di credito telefonico in Camerun e in Uganda, e l’accesso a informazioni mediche in Cina e Irlanda, oltre alle diverse traiettorie della terza età ad Al Quds, in Brasile e in Italia. Solo allora potremo sapere davvero cos’è uno smartphone e capire appieno l’impatto che ha sulla vita delle persone in tutto il mondo.

     

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  6. How the World Changed Social Media

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis... mehr

     

    How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

     

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    Quelle: OAPEN
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    Weitere Identifier:
    Schlagworte: Society & social sciences; Social & cultural anthropology, ethnography
    Weitere Schlagworte: social media; society; memes; Anthropology; China; Facebook; Field research
    Umfang: 1 electronic resource (286 p.)
  7. Social Media in Industrial China
    Autor*in: Wang, Xinyuan
    Erschienen: 2016
    Verlag:  UCL Press

    Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a... mehr

     

    Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’.

     

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    Quelle: OAPEN
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    Weitere Identifier:
    Schlagworte: Society & social sciences; Social & cultural anthropology, ethnography
    Weitere Schlagworte: urban; social media; migration; china; Human migration; Smartphone; Tencent QQ; WeChat
    Umfang: 1 electronic resource (236 p.)