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  1. Art/Commerce
    The Convergence of Art and Marketing in Contemporary Culture
    Author: Slowinska, Maria A.
    Published: 2014
    Publisher:  transcript Verlag, Bielefeld

    This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles... more

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    This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

     
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  2. Art/Commerce
    The Convergence of Art and Marketing in Contemporary Culture
    Author: Slowinska, Maria A.
    Published: 2014; ©2014
    Publisher:  Transcript-Verl., Bielefeld

    Biographical note: Maria A. Slowinska studied at Johns Hopkins University, Yale University and Free University of Berlin, where she received her doctorate in American Studies. This book compellingly argues how and why art and marketing often look... more

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    Biographical note: Maria A. Slowinska studied at Johns Hopkins University, Yale University and Free University of Berlin, where she received her doctorate in American Studies. This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783839426197
    Other identifier:
    RVK Categories: HD 400
    Series: Kultur- und Medientheorie
    De Gruyter eBook-Paket Sozialwissenschaften
    Subjects: Ästhetik; Marketing; Kommerzialisierung; Kultursektor; Ladengestaltung; Markenartikel; Künstler; Unternehmer; Art; SOCIAL SCIENCE / Sociology / General
    Scope: Online-Ressource (288 S.)
  3. Art/Commerce
    The Convergence of Art and Marketing in Contemporary Culture
    Author: Slowinska, Maria A.
    Published: 2014
    Publisher:  transcript Verlag, Bielefeld

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  4. Art/Commerce
    the convergence of art and marketing in contemporary culture
    Author: Slowinska, Maria A.
    Published: c 2014
    Publisher:  transcript-Verl., Bielefeld

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    Content information
    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    ISBN: 3837626199; 9783837626193
    Other identifier:
    9783837626193
    RVK Categories: LH 65880 ; LH 60000 ; LH 60100 ; HD 400
    Series: Cultural and media studies
    Subjects: Ästhetik; Marketing; Kommerzialisierung; Kultursektor; Ladengestaltung; Markenartikel; Künstler; Unternehmer; Art
    Scope: 288 S., Ill., 225 mm x 148 mm, 528 g
    Notes:

    Literaturverz. (S. [271] - 288)

    Teilw. zugl.: Berlin, Freie Univ., Diss., 2012 u.d.T.: Art/Commerce : the phenomenal and discursive convergence of contemporary art and marketing