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  1. Behavioural study on advertising and marketing practices in online social media
    final report
    Published: June 2018
    Publisher:  Publications Office, Luxembourg

    The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess... more

    Location:
    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan

     

    The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could be potentially unfair or misleading for consumers. Furthermore, the study aimed to investigate the factors that contribute to their prevalence, and to identify and assess potential remedies to these problematic commercial practices. The purpose of the study was operationalised via five key objectives. As a first step, it aimed to depict a comprehensive landscape of OSM providers in Europe and to describe their business models. The second objective was to investigate the commercial practices carried out in OSM in Europe and to assess them systematically from the perspective of consumer behaviour and consumer protection. The third objective was to study the drivers behind the effectiveness and propagation of these commercial practices from the perspective of both traders and consumers. The fourth objective was to assess the level of involvement and responsibility of OSM providers and other players in the design, implementation and follow up of the relevant commercial practices identified. Lastly, the study aimed to draw conclusions and suggest specific remedies for the problematic practices identified, based on the evidence collected, which would translate into options for policy and enforcement intervention.

     
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    Content information
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789292009458
    Other identifier:
    Corporations / Congresses:
    GfK Belgium, Körperschaft (VerfasserIn)
    Subjects: Online-Marketing; Social Web; Konsumentenverhalten; Verbraucherschutz; EU-Staaten; advertising; marketing; virtual community; consumer behaviour; consumer protection; Internet access provider; electronic commerce; regulation of telecommunications; report
    Scope: 1 Online-Ressource (circa 102 Seiten), Illustrationen
  2. A consumer market study on the functioning of m-payment for consumers in the European Union
    final report
    Published: October 2017
    Publisher:  Publications Office of the European Union, Luxembourg

    The current report evaluates the state of the m-payment market in the European Union. The focus of the report is twofold. The first part consists of a market analysis of the m-payment market, including a market size assessment and market forecast of... more

    Location:
    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan

     

    The current report evaluates the state of the m-payment market in the European Union. The focus of the report is twofold. The first part consists of a market analysis of the m-payment market, including a market size assessment and market forecast of the m-payment market. Furthermore, three m-payment solutions (mobile banking, mobile wallets and carrier billing) are described and schemata are developed to offer insight into the workings of these m-payment solutions. Finally, the analysis takes a closer look at the role of m-payment providers and merchants in offering m-payment solutions to their clients. The second part provides insight into the consumer experience, based on the results of a consumer survey and two mystery shopping exercises, carried out between May and July 2017 in 10 EU Member States. The survey assessed consumers' use of and satisfaction with m-payment, the drivers and barriers for using m-payment, problems experienced when using m-payment, steps taken to resolve these problems and consumers' awareness of their rights. The mystery shoppers investigated the consumer experience when purchasing goods or services via m-payment and when acquiring an m-payment service. During the mystery shopping, retailers' and m-payment providers' compliance with requirements of the Consumer Rights Directive, Unfair Commercial Practices Directive, Unfair Contract Terms Directive and Directive 2002/65/EC was investigated.

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789279804281
    Other identifier:
    Corporations / Congresses:
    GfK Belgium, Körperschaft (VerfasserIn)
    Subjects: Elektronisches Geld; Zahlungsverkehr; Zahlungsverhalten; Verbraucherschutz; EU-Staaten; payment; market; banking system; directive (EU); consumer protection; mobile phone; European Union; report
    Scope: 1 Online-Ressource (circa 323 Seiten), Illustrationen