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  1. Surviving against the tide
    are new businesses in innovative industries Less affected by general economic trends?
    Author: Fritsch, Michael; Noseleit, Florian; Schindele, Yvonne
    Published: 2014
    Publisher:  Univ. [u.a.], Jena

    We investigate the role of industry and region-specific conditions for the survival of new businesses in innovative and in other manufacturing industries. The data comprises all German manufacturing start-ups of the 1992 to 2005 period. In contrast... more

    Location:
    Staats- und Universitätsbibliothek Bremen
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    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 78 (2014,17)
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    We investigate the role of industry and region-specific conditions for the survival of new businesses in innovative and in other manufacturing industries. The data comprises all German manufacturing start-ups of the 1992 to 2005 period. In contrast to studies for some other countries, we find that businesses in innovative industries have higher survival rates than businesses in other manufacturing industries. Moreover, the chances of survival for innovative industries are rather immune to changes, regarding regional and industry-specific conditions, whereas businesses in the other manufacturing industries are strongly affected. These findings highlight that resistance to adverse conditions is dependent on industry specific opportunities and technological conditions.

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/104575
    Series: Jena economic research papers ; 2014-017
    Subjects: duration analysis; entrepreneurship; hazard rates; location; New business survival
    Scope: Online-Ressource (30 S.)
  2. Theoretical perspectives on localised knowledge spillovers and agglomeration
    Author: Leppälä, Samuli
    Published: 2014
    Publisher:  Cardiff Univ, Cardiff Business School, Economics Section, Cardiff

    There is substantial empirical evidence that innovation is geographically concentrated. Unlike what is generally assumed, however, it is not clear that localised knowledge spillovers provide a theoretically valid explanation for this. Studying... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 159 (2014,10)
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    There is substantial empirical evidence that innovation is geographically concentrated. Unlike what is generally assumed, however, it is not clear that localised knowledge spillovers provide a theoretically valid explanation for this. Studying spillovers of cost-reducing technology between Cournot oligopolists we show that 1) localised knowledge spillovers of any level do encourage agglomeration, but 2) whether this leads to higher levels of effective R&D depends on the type and level of knowledge spillovers, the number of firms, and the industry's R&D efficiency.

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/109061
    Series: Cardiff economics working papers ; E2014/10
    Subjects: knowledge spillovers; agglomeration economies; innovation; location
    Scope: Online-Ressource (16 S.)
  3. Unusual location and unexpected execution in advertising
    a content analysis and test of effectiveness in ambient advertisements
    Author: Klug, Katharina
    Published: [2014]
    Publisher:  ZBW, [Kiel

    Ambient advertising is a creative, innovative form of outdoor advertising that explicitly intends to surprise consumers by placing unexpected advertisements at unusual locations. The rising relevance of ambient advertising is not mirrored in... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    DSM
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    Ambient advertising is a creative, innovative form of outdoor advertising that explicitly intends to surprise consumers by placing unexpected advertisements at unusual locations. The rising relevance of ambient advertising is not mirrored in marketing literature yet. No study has empirically considered the key elements of location and execution of ambient advertising. This paper uses a mixed-method approach to (1) identifying the locational and executional elements used in ambient advertising practice and (2) to analyzing the effectiveness of ambient advertising. Study 1 (n=340) reveals that ambient advertising mainly uses unconventional 2D elements often combined with unexpected visual elements such as optical illusion. Study 2 (n=234) examines that advertisements using unconventional location and execution have a stronger impact on consumer perception (e.g. attention, attitude towards the ad) than conventional outdoor advertising. The paper provides contributions for marketing managers and further research.

     
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    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/97306
    Subjects: Ambient advertising; guerrilla marketing; surprise; advertising effectiveness; execution; location; Ambient advertising (STW); Guerilla-Marketing (STW); Überraschung (STW); Werbewirkung (STW); Ausführung (STW); Positionierung (STW)
    Scope: Online-Ressource (23 S.)