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1. Variationen und spielerischer Gebrauch standardsprachlicher Wendungen und Sprichwörter in der Werbung

   Author: Ivanov, Miruna

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   Source:	Union catalogues
   Language:	German
   Media type:	Article (journal)
   Format:	Online
   Other identifier:	doi: 10.2478/gb-2024-0022 urn: urn:nbn:de:hebis:30:3-844336
   Parent title:	Enthalten in: Germanistische Beiträge; Sibiu : Univ.-Verl., 1993-; 50.2024, 1, S. 391-398; Online-Ressource
   Other subjects:	advertisements; marketing strategy; stylistics; language games; idiomatic expressions
   Scope:	Online-Ressource