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  1. Gamification
    gamifizierte Apps und Kundenbindung im Mobile Commerce
    Author: Mitzscherling, Laura
    Published: 2015
    Publisher:  Tectum-Verl., Marburg

    Location:
    Universitätsbibliothek Bielefeld
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule Niederrhein, Bibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule Worms, Hochschulbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Wuppertal
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783828835764
    Other identifier:
    9783828835764
    DDC Categories: 650
    Subjects: Electronic Commerce; Mobiles Endgerät; App <Programm>; Computerspiel; Kundenbindung
    Other subjects: Tablet; Gamification; Gamifizierung; App; gamifizierte Apps; Kundenbindung; Mobile Commerce; M-Commerce; Spielelemente; Flow-Theorie; TPB; Filesharing; Marketing; Social Media
    Scope: 144 S., 21 cm
    Notes:

    Literaturangaben; Teilw. zugl.: Masterarb