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  1. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Universitätsbibliothek Dortmund
    Yb 2480
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner

  2. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Freie Universität Berlin, Universitätsbibliothek
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

    Export to reference management software   RIS file
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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner

  3. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Universitätsbibliothek Dortmund
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing

     

    Export to reference management software   RIS file
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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner

  4. Gender and relatability in digital culture
    managing affect, intimacy and value
    Author: Kanai, Akane
    Published: [2019]; © 2019
    Publisher:  Palgrave Macmillan, Cham, Switzerland

  5. Race and media
    critical approaches
    Contributor: Lopez, Lori Kido (Publisher)
    Published: [2020]; © 2020
    Publisher:  New York University Press, New York, NY

    A foundational collection of essays that demonstrate how to study race and mediaFrom graphic footage of migrant children in cages to #BlackLivesMatter and #OscarsSoWhite, portrayals and discussions of race dominate the media landscape. Race and Media... more

    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
    Unlimited inter-library loan, copies and loan
    TH-AB - Technische Hochschule Aschaffenburg, Hochschulbibliothek
    Unlimited inter-library loan, copies and loan
    Technische Hochschule Augsburg
    Unlimited inter-library loan, copies and loan
    Universitätsbibliothek Augsburg
    Unlimited inter-library loan, copies and loan
    Universitätsbibliothek Bamberg
    Unlimited inter-library loan, copies and loan
    Hochschule Coburg, Zentralbibliothek
    Unlimited inter-library loan, copies and loan
    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
    Unlimited inter-library loan, copies and loan
    Hochschule Kempten, Hochschulbibliothek
    Unlimited inter-library loan, copies and loan
    Hochschule Landshut, Hochschule für Angewandte Wissenschaften, Bibliothek
    Unlimited inter-library loan, copies and loan
    Bayerische Staatsbibliothek
    Unlimited inter-library loan, copies and loan
    Universitätsbibliothek Passau
    Unlimited inter-library loan, copies and loan

     

    A foundational collection of essays that demonstrate how to study race and mediaFrom graphic footage of migrant children in cages to #BlackLivesMatter and #OscarsSoWhite, portrayals and discussions of race dominate the media landscape. Race and Media adopts a wide range of methods to make sense of specific occurrences, from the corporate portrayal of mixed-race identity by 23andMe to the cosmopolitan fetishization of Marie Kondo. As a whole, this collection demonstrates that all forms of media-from the sitcoms we stream to the Twitter feeds we follow-confirm racism and reinforce its ideological frameworks, while simultaneously giving space for new modes of resistance and understanding. In each chapter, a leading media scholar elucidates a set of foundational concepts in the study of race and media-such as the burden of representation, discourses of racialization, multiculturalism, hybridity, and the visuality of race. In doing so, they offer tools for media literacy that include rigorous analysis of texts, ideologies, institutions and structures, audiences and users, and technologies. The authors then apply these concepts to a wide range of media and the diverse communities that engage with them in order to uncover new theoretical frameworks and methodologies. From advertising and music to film festivals, video games, telenovelas, and social media, these essays engage and employ contemporary dialogues and struggles for social justice by racialized communities to push media forward

     

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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Contributor: Lopez, Lori Kido (Publisher)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781479823222
    Other identifier:
    RVK Categories: AP 14000 ; LB 31960
    Series: Critical cultural communication
    Subjects: #BlackLivesMatter; Arab Americans; Audiences; Indigenous activism; Japaneseness; Latinx; Marie Kondo; South Asian; allies; blogs; celebrity; cosmopolitanism; diaspora; digital ethnography; documentary; ethnicity;racism;people of color;media studies;popular culture;systemic oppression;mainstream media industries;image analysis;representation;semiotics;television Westerns;Latinos/as;mixed race;racial genetics;advertising;visuality;sonic color line;vocal bodies;televised trials;anti-blackness;racial violence;audio;sports media;celebrities;activism;branding;black athletes;sitcoms;authorship;burden of representation;Asian American;television;Indigenous media;indie video games;sovereignty;Latina/o Critical Communication Theory;Afro-Latinos;Spanish-language media;film festivals;media independence;trans;remediation;performance;Black trans;queer;internet television;distribution;intersectionality;web series;podcasting;technological affordances;social enclaves;sonic media;blackness;Black Twitter;semi-enclaves;cultural boundaries;linguistics;social media;YouTube;comedy; fan activism; fandom; heterogeneity; journalism; live-streaming; media studies methods; metalinguistics; online spaces; participatory culture; platforms; social justice; solidarity; tactics; video games; SOCIAL SCIENCE / Media Studies; Mass media and minorities; Mass media and race relations; Nationale Minderheit; Massenmedien; Ethnische Identität; Fremdbild; Ethnizität <Motiv>
    Scope: 1 Online-Ressource (326 Seiten), Illustrationen
  6. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner

  7. Race and media
    critical approaches
    Contributor: Lopez, Lori Kido (Publisher)
    Published: [2020]; © 2020
    Publisher:  New York University Press, New York

    A foundational collection of essays that demonstrate how to study race and mediaFrom graphic footage of migrant children in cages to #BlackLivesMatter and #OscarsSoWhite, portrayals and discussions of race dominate the media landscape. Race and Media... more

    Freie Universität Berlin, Universitätsbibliothek
    Unlimited inter-library loan, copies and loan
    Filmuniversität Babelsberg KONRAD WOLF, Universitätsbibliothek
    Unlimited inter-library loan, copies and loan

     

    A foundational collection of essays that demonstrate how to study race and mediaFrom graphic footage of migrant children in cages to #BlackLivesMatter and #OscarsSoWhite, portrayals and discussions of race dominate the media landscape. Race and Media adopts a wide range of methods to make sense of specific occurrences, from the corporate portrayal of mixed-race identity by 23andMe to the cosmopolitan fetishization of Marie Kondo. As a whole, this collection demonstrates that all forms of media-from the sitcoms we stream to the Twitter feeds we follow-confirm racism and reinforce its ideological frameworks, while simultaneously giving space for new modes of resistance and understanding. In each chapter, a leading media scholar elucidates a set of foundational concepts in the study of race and media-such as the burden of representation, discourses of racialization, multiculturalism, hybridity, and the visuality of race. In doing so, they offer tools for media literacy that include rigorous analysis of texts, ideologies, institutions and structures, audiences and users, and technologies. The authors then apply these concepts to a wide range of media and the diverse communities that engage with them in order to uncover new theoretical frameworks and methodologies. From advertising and music to film festivals, video games, telenovelas, and social media, these essays engage and employ contemporary dialogues and struggles for social justice by racialized communities to push media forward

     

    Export to reference management software   RIS file
      BibTeX file
    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Philologische Bibliothek, FU Berlin
    Contributor: Lopez, Lori Kido (Publisher)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781479823222
    Other identifier:
    RVK Categories: AP 14000 ; LB 31960
    Series: Critical cultural communication
    Subjects: #BlackLivesMatter; Arab Americans; Audiences; Indigenous activism; Japaneseness; Latinx; Marie Kondo; South Asian; allies; blogs; celebrity; cosmopolitanism; diaspora; digital ethnography; documentary; ethnicity;racism;people of color;media studies;popular culture;systemic oppression;mainstream media industries;image analysis;representation;semiotics;television Westerns;Latinos/as;mixed race;racial genetics;advertising;visuality;sonic color line;vocal bodies;televised trials;anti-blackness;racial violence;audio;sports media;celebrities;activism;branding;black athletes;sitcoms;authorship;burden of representation;Asian American;television;Indigenous media;indie video games;sovereignty;Latina/o Critical Communication Theory;Afro-Latinos;Spanish-language media;film festivals;media independence;trans;remediation;performance;Black trans;queer;internet television;distribution;intersectionality;web series;podcasting;technological affordances;social enclaves;sonic media;blackness;Black Twitter;semi-enclaves;cultural boundaries;linguistics;social media;YouTube;comedy; fan activism; fandom; heterogeneity; journalism; live-streaming; media studies methods; metalinguistics; online spaces; participatory culture; platforms; social justice; solidarity; tactics; video games; SOCIAL SCIENCE / Media Studies; Mass media and minorities; Mass media and race relations; Fremdbild; Nationale Minderheit; Ethnische Identität; Massenmedien; Ethnizität <Motiv>
    Scope: 1 Online-Ressource (xii, 326 Seiten), Illustrationen
  8. Improve your blog writing skills
    Published: [2024]
    Publisher:  O'Reilly Media, Inc., [Sebastopol, California]

    This selection of shortcuts will enable you to improve your communication, critical thinking, documentation, and networking skills. With these critical non-technical skills under your belt, you'll be well equipped to become a fully rounded developer... more

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    Technische Universität Chemnitz, Universitätsbibliothek
    No inter-library loan
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
    No inter-library loan
    Hochschule Furtwangen University. Informatik, Technik, Wirtschaft, Medien. Campus Furtwangen, Bibliothek
    eBook Safari
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    Max-Planck-Institut für ethnologische Forschung, Bibliothek
    No inter-library loan
    Universitätsbibliothek Heidelberg
    No loan of volumes, only paper copies will be sent
    Medizinische Fakultät Mannheim der Universität Heidelberg, Bibliothek
    No loan of volumes, only paper copies will be sent
    Otto-von-Guericke-Universität, Universitätsbibliothek
    eBook OReilly
    No inter-library loan
    Duale Hochschule Baden-Württemberg Mannheim, Bibliothek
    O'Reilly
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    Hochschule Offenburg, University of Applied Sciences, Bibliothek Campus Offenburg
    E-Ressource O'Reilly Online Learning
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    Universitätsbibliothek Osnabrück
    No inter-library loan
    Hochschule für Technik Stuttgart, Bibliothek
    oReilly eBook
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    Universitätsbibliothek der Eberhard Karls Universität
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    Technische Hochschule Ulm, Bibliothek
    eBook O'Reilly
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    Universität Ulm, Kommunikations- und Informationszentrum, Bibliotheksservices
    No inter-library loan

     

    This selection of shortcuts will enable you to improve your communication, critical thinking, documentation, and networking skills. With these critical non-technical skills under your belt, you'll be well equipped to become a fully rounded developer or engineer.

     

    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781098174248; 1098174240
    Edition: [First edition].
    Series: Shortcuts
    Subjects: Blog authorship; Blogs; Blogues; blogs
    Scope: 1 online resource (5 pages)
    Notes:

    Includes bibliographical references

  9. Storytelling in luxury fashion :
    brands, visual cultures, and technologies /
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021.
    Publisher:  Routledge, Taylor & Francis Group,, New York ; London :

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Freie Universität Berlin, Universitätsbibliothek, Zentralbibliothek
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

    Export to reference management software   RIS file
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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 978-0-367-90128-8
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten :, Illustrationen.
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner

  10. Blogs for Language Learning
    A Case Study of Students' Perceptions and Experiences
    Published: 2019
    Publisher:  LAP LAMBERT Academic Publishing, Saarbrücken

    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9786137379387; 6137379388
    Other identifier:
    9786137379387
    Edition: 1. Auflage
    Other subjects: (Produktform)Electronic book text; English lanaguge learning; blogs; students' perceptions; (VLB-WN)1564: Englische Sprachwissenschaft, Literaturwissenschaft
    Scope: Online-Ressource, 52 Seiten
    Notes:

    Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten

  11. Web 2.0 Tools for the Second Language Classroom
    A Textbook for the Teachers and the Students
    Published: 2019
    Publisher:  LAP LAMBERT Academic Publishing, Saarbrücken

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9786202009355; 6202009357
    Other identifier:
    9786202009355
    Edition: 1. Auflage
    Other subjects: (Produktform)Electronic book text; blogs; Nicenet; podcasts; Web 2.0 tools; wikis; (VLB-WN)1560: Sprachwissenschaft, Literaturwissenschaft
    Scope: Online-Ressource, 88 Seiten
    Notes:

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