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Displaying results 1 to 6 of 6.

  1. Design- und Kreativwirtschaft im Überblick
    die Branche in der Pfalz und um die Pfalz herum
    Published: c 2015
    Publisher:  IHK, Ludwigshafen

    Location:
    Landesbibliothekszentrum Rheinland-Pfalz / Pfälzische Landesbibliothek
    Signature:
    K 80847
    Inter-library loan:
    Loan of volumes, no copies
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    Source: Union catalogues
    Language: German
    Media type: Book
    Subjects: Musikwirtschaft; Computerspielindustrie; Pressemarkt; Werbewirtschaft; Kunstmarkt; Buchmarkt; Designwissenschaft <Informatik>; Kulturwirtschaft
    Scope: 16 S., graph. Darst.
  2. Business-to-business-Kommunikation ...
    Agenturportraits : GWA Profi ... : die erfolgreichsten B2B-Markenkampagnen
    Published: 2008-2017; früher
    Publisher:  FAZIT Communication GmbH, Frankfurt am Main ; F.A.Z.-Inst. für Management-, Markt- und Medieninformationen GmbH, Frankfurt, M. ; Frankfurter Societäts-Medien

    Location:
    Deutsche Nationalbibliothek
    Signature:
    Z 2012 B 1725
    Availability information
    2008 - 2017
    Location:
    Deutsche Nationalbibliothek
    Signature:
    Z 2012 B 1725
    Availability information
    2008 - 2017

    Location:
    Bibliothek im Kurt-Schwitters-Forum
    Signature:
    JHB 1000 /32-
    Availability information
    2015-2017
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    S 10247
    Availability information
    2009 - 2011; 2013 - 2017
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Mannheim
    Signature:
    2016 L 0310
    Availability information
    2016
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule Osnabrück, Bibliothek Campus Westerberg

    Location:
    Hochschule der Medien, Bibliothek Standort Nobelstr.
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Subjects: B-to-B-Marketing; Werbewirtschaft; Deutschland
    Scope: 30 cm
    Notes:

    Hrsg. anfangs: GWA, Gesamtverband Kommunikationsagenturen, Forum BtoB-Kommunikation

    Ersch. jährl.
  3. Agenturportraits
    GWA-Jahrbuch ... ; Deutschlands führende Agenturen
    Published: 2012-2017; bis 2013
    Publisher:  Frankfurter Societäts-Medien, Frankfurt, M. ; Frankfurter Allgemeine Buch ; FAZ-Inst. für Management-, Markt- u. Medieninformationen

    Location:
    Deutsche Nationalbibliothek
    Signature:
    ZB 88959
    Availability information
    2012 - 2017
    Location:
    Deutsche Nationalbibliothek
    Signature:
    DZb 79/675
    Availability information
    2012 - 2017

    Location:
    Bibliothek im Kurt-Schwitters-Forum
    Signature:
    JHB 1000 /33
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    T 143
    Availability information
    2012 - 2017
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule Osnabrück, Bibliothek Campus Westerberg
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    Source: Union catalogues
    Language: German
    Media type: Journal
    Format: Print
    ISSN: 2194-2943
    RVK Categories: AP 17400 ; QP 630 ; QP 632 ; AP 17200
    Subjects: Werbewirtschaft; Deutschland
    Scope: 31 cm
    Notes:

    Ersch. jährl.
  4. Media see-saws
    winners and losers on media platforms
    Author: Anderson, Simon P.; Peitz, Martin
    Published: October 2015
    Publisher:  Universität Mannheim, Department of Economics, Mannheim

    We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and consumer surplus are tied together by a simple summary statistic. When media are ad-financed and ads are a nuisance to consumers we... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 540 (15-16)
    Inter-library loan:
    No inter-library loan

    Location:
    Universitätsbibliothek Mannheim
    Inter-library loan:
    No inter-library loan

     

    We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and consumer surplus are tied together by a simple summary statistic. When media are ad-financed and ads are a nuisance to consumers we establish see-saws between consumers and advertisers. Entry of a lower-quality platform increases consumer surplus, but decreases advertiser surplus if industry platform profits decrease with entry. Merger decreases consumer surplus, but advertiser surplus increases when the profits of the higher-quality platform within the merger increase. By contrast, when platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned.

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/129598
    Edition: This version: October 2015
    Series: Working paper series / University of Mannheim, Department of Economics ; 15-16
    Subjects: Rundfunkmarkt; Fernsehen; Markteintritt; Oligopol; Netzwerkökonomik; Werbewirtschaft; Ökonomische Rente; Fernsehnutzung; Konsumentenrente; Spieltheorie; Theorie
    Scope: 1 Online-Ressource (circa 54 Seiten)
  5. Build it, buy it or both?
    rethinking the sourcing of advertising services
    Author: Silk, Alvin J.; Stiglin, Marta M.
    Published: 2015
    Publisher:  Harvard Business School, Cambridge, Mass.

    This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of... more

    Access:
    Verlag (kostenfrei)
    Resolving-System (kostenfrei)

    Location:
    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Keine Speicherung
    Inter-library loan:
    No inter-library loan

     

    This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle required to develop, produce, and implement relevant, resonant promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is best served through the coordination and integration of resources from both inside and outside the company, rather than assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have long operated in the shadows of their external counterparts and how the former organization form has evolved over time. The core competencies underlying the contemporary in-house agency model are analyzed and the competitive position that in-house agencies presently occupy in relation to external providers is assessed. Two case examples of successful internal/external agency collaboration are presented. Finally, recommendations are offered for advertisers seeking to bring their internal and external agency resources together and arrive at a more-collaborative operating model for advertising services

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    Series: Harvard Business School working paper ; 15-093
    Harvard Business School Research Paper Series # 15-093
    Subjects: Werbeplanung; Interne Dienstleistung; Werbung; Make-or- Buy-Entscheidung; Werbewirtschaft; USA
    Scope: Online-Ressource ([23] S.)
  6. OMG Jahrbuch ...
    Published: [2008-2016]
    Publisher:  OMG e.V., Organisation der Media-Agenturen im GWA, Frankfurt am Main

    Location:
    Deutsche Nationalbibliothek
    Signature:
    Z 2002 B 1977
    Availability information
    2009 - 2016
    Location:
    Deutsche Nationalbibliothek
    Signature:
    Z 2002 B 1977
    Availability information
    2008 - 2016

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    V 5925
    Availability information
    2008 - 2009; 2011
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Stuttgart
    Signature:
    3Za 2885
    Availability information
    2008 - 2011
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Subjects: Werbewirtschaft; Kommunikation; Deutschland
    Scope: Bände, 22 x 30 cm