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  1. Identity constructions in bilingual advertising
    a critical analysis
    Author: Li, Songqing
    Published: 2019
    Publisher:  Routledge, London

    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
    Signature:
    /GD 8944 L693
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781138330689
    RVK Categories: GD 8944
    Series: China perspectives
    Subjects: Werbung; Mehrsprachigkeit; Werbewirkung
    Scope: x, 207 Seiten, Illustrationen
    Notes:

    Literaturverzeichnis: Seite 183-205

    Enthält einen Index
  2. Identity constructions in bilingual advertising
    a critical analysis
    Author: Li, Songqing
    Published: [2019]; © 2019
    Publisher:  Routledge, London

    Location:
    Universitätsbibliothek Eichstätt-Ingolstadt, Wirtschaftswissenschaftliche Zweigbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780429825521
    RVK Categories: QG 860 ; GD 8944 ; QP 631
    Series: China perspectives
    Subjects: Werbewirkung; Mehrsprachigkeit; Werbung
    Scope: 1 Online-Ressource (x, 207 Seiten)
    Notes:

    Includes bibliographical references and index
  3. Identity Constructions in Bilingual Advertising
    A Critical Analysis
    Author: Li, Songqing
    Published: 2018; © 2018
    Publisher:  Routledge, Milton

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780429825538
    Series: China Perspectives Ser
    Subjects: English language-Social aspects-Foreign countries; Identity (Psychology); Language and languages in advertising; Werbung; Werbewirkung; Mehrsprachigkeit
    Scope: 1 online resource (219 pages)
    Notes:

    Description based on publisher supplied metadata and other sources
  4. Identity constructions in bilingual advertising
    a critical analysis
    Author: Li, Songqing
    Published: 2019
    Publisher:  Routledge, London

    Introduction: English, advertising and identity -- Theoretical preliminaries: ideology, practice and agency -- Towards critical research into identity constructions -- The critical-cognitive approach -- Chinese-English bilingual advertisements as... more

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    Introduction: English, advertising and identity -- Theoretical preliminaries: ideology, practice and agency -- Towards critical research into identity constructions -- The critical-cognitive approach -- Chinese-English bilingual advertisements as data -- The construction of modern identity -- The representation of gender -- National identity of contemporary China -- Conclusions

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781138330689
    Series: China perspectives
    Subjects: Werbung; Mehrsprachigkeit; Englisch (Sprache); Chinesisch; Werbewirkung; China; Language and languages in advertising; Identity (Psychology); English language
    Scope: x, 207 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index
  5. Identity Constructions in Bilingual Advertising
    A Critical Analysis
    Author: Li, Songqing
    Published: 2018
    Publisher:  Routledge, Boca Raton, FL ; Taylor & Francis Group, London

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    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780429447716
    RVK Categories: GD 8944
    Edition: First edition
    Series: China Perspectives
    Subjects: Werbung; Mehrsprachigkeit; Werbewirkung; Language and languages in advertising; Identity (Psychology); English language; LANGUAGE ARTS & DISCIPLINES / Linguistics / General
    Scope: 1 Online-Ressource (218 pages), 119 illustrations, text file, PDF
    Notes:

    Includes bibliographical references and index
  6. A large-scale field experiment to evaluate the effectiveness of paid search advertising
    Author: Coviello, Lorenzo; Genîzî, Ûrî; Götte, Lorenz
    Published: September 19, 2017
    Publisher:  CESifo, Center for Economic Studies & Ifo Institute, Munich

    Companies spend billions of dollars online for paid links to branded search terms. Measuring the effectiveness of this marketing spending is hard. Blake, Nosko and Tadelis (2015) ran an experiment with eBay, showing that when the company suspended... more

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    Staats- und Universitätsbibliothek Bremen
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Companies spend billions of dollars online for paid links to branded search terms. Measuring the effectiveness of this marketing spending is hard. Blake, Nosko and Tadelis (2015) ran an experiment with eBay, showing that when the company suspended paid search, most of the traffic still ended up on its website. Can findings from one of the largest companies in the world be generalized? We conducted a similar experiment with Edmunds.com, arguably a more representative company, and found starkly different results. More than half of the paid traffic is lost when we shut off paid-links search. These results suggest money spent on search-engine marketing may be more effective than previously documented.

     
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    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/171148
    Series: Array ; no. 6684
    Subjects: Suchmaschine; Online-Marketing; Werbewirkung; Feldforschung; USA
    Scope: 1 Online-Ressource (circa 20 Seiten), Illustrationen
  7. Online advertising and marketing directed toward children
    Published: 1999
    Publisher:  OECD, Paris

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 804 (7.84)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: OECD working papers ; Vol. 7, No. 84
    Subjects: Online-Handel; Werbewirkung; Zielgruppe; Kinder; Verbraucherschutz; OECD-Staaten; Belgien; Nordeuropa; USA; Internet advertising; Internet marketing; Advertising and children
    Scope: 43 S
    Notes:

    Enth. 4 Beitr
  8. Consumption externalities, coordination and advertising
    Author: Pastine, Ivan
    Published: 2001
    Publisher:  Centre for Economic Policy Research, London

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 32 (2867)
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    Universität Konstanz, Kommunikations-, Informations-, Medienzentrum (KIM)
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    wrc 10.06:i/d55-2867
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Array ; 2867
    Subjects: Werbewirkung; Externer Effekt; Theorie; Advertising; Consumption (Economics); Externalities (Economics); Shadow prices
    Scope: 30 S.
  9. Online advertising and marketing directed toward children
    Published: 1999
    Publisher:  OECD, Paris

    Location:
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 804 (7.84)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Other identifier:
    DSTI/CP(99)1/FINAL
    RVK Categories: QG 010
    Series: Working papers ; 7,84
    Subjects: Online-Handel; Werbewirkung; Zielgruppe; Kinder; Verbraucherschutz; OECD-Staaten; Belgien; Nordeuropa; USA; Internet advertising; Internet marketing; Advertising and children
    Scope: 43 S.
    Notes:

    Enth. 4 Beitr
  10. Annual report / Advertising Research Foundation
    Published: 1967-1990

    Location:
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
    Signature:
    19 4 03220
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    1986 - 1990
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    Location:
    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
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    BWL 430:Z12730
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    1986-1990 angebunden an Hauptzeitschrift
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
    Signature:
    Z oek 7995/581
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    1990 = 30.1990,2
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Y 21933
    Availability information
    1967; 1986 - 1989
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Qj 453
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    1968 - 1969; 1971
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    Source: Union catalogues
    Language: English
    Media type: Journal
    Format: Print
    ISSN: 0895-7150
    Corporations / Congresses:
    Advertising Research Foundation (VerfasserIn)
    Subjects: Werbewirkung; USA
  11. Estimating advertising half-life and the data interval bias
    Author: Fry, Tim R. L.; Broadbent, Simon; Dixon, Janine M.
    Published: 1999

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Signature:
    K 99 B 3499
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1146 (99.6)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0732610613
    Series: Working paper / Department of Econometrics and Business Statistics, Monash University ; 99,6
    Subjects: Werbewirkung; Dauer; Monte-Carlo-Simulation; Theorie
    Scope: 29 S, graph. Darst
  12. Using values and ideology in advertising
    problems and solutions
    Author: Buchanan, June
    Published: 2001
    Publisher:  Macquarie Univ., Dep. of Business, Sydney

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1288 (2001.2)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 186408667X
    Series: Macquarie business research papers ; 2/2001
    Subjects: Soziale Werte; Ideologie; Werbung; Werbewirkung; Theorie
    Scope: 30 S
    Notes:

    Literaturverz. S. 29 - 30
  13. Advertising and quality decisions over time
    Author: El Quardight, Fouad; Pasin, Federico
    Published: 2002
    Publisher:  ESSEC, Cergy-Pontoise

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1408 (02014)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: DR ; 02014
    Subjects: Preismanagement; Werbewirkung; Monopolistischer Wettbewerb; Duopol; Unvollkommener Wettbewerb; Theorie; Nichtkooperatives Spiel
    Scope: 31 Bl, graph. Darst
    Notes:
  14. Measuring the impacts of generic fluid milk and cheese advertising
    a time-varying parameter application
    Author: Schmit, Todd M.; Kaiser, Harry M.
    Published: 2002

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 236019
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: NICPRE ; 02,03
    RB / Department of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University ; 2002,06
    Subjects: Milch; Käse; Werbung; Werbewirkung; Konsum; Nachfrage; Preiselastizität; USA
    Scope: 43 S, graph. Darst
  15. Assessing the impact of offline URL avertising
    Published: Jan. 2003
    Publisher:  Faculteit Economie en Bedrijfskunde, Univ. Gent, Gent

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1480 (163)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    D/2003/7012/01
    Edition: [Elektronische Ressource]
    Series: Working paper / Universiteit Gent, Faculteit Economie en Bedrijfskunde ; 163
    Subjects: Internet; Werbemittel; Werbewirkung
    Scope: Online-Ressource, 21 p., text
  16. Advertising and endogenous exit in a differentiated duopoly
    Author: Mantovani, Andrea; Mion, Giordano
    Published: 2003
    Publisher:  CORE, Louvain-la-Neuve

    Location:
    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    RN 2490(2003,23)
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 159 (2003.23)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: CORE discussion paper ; 2003,23
    Subjects: Werbewirkung; Preiswettbewerb; Duopol; Produktdifferenzierung; Kooperatives Spiel; Nash-Gleichgewicht; Theorie; Koordination
    Scope: 38 S, graph. Darst
    Notes:
  17. Network effects in the press and advertising industries
    Author: Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie
    Published: 2002
    Publisher:  CORE, Louvain-la-Neuve

    Location:
    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    RN 2490(2002,62)
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 159 (2002.62)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: CORE discussion paper ; 2002,62
    Subjects: Presseverlag; Werbewirtschaft; Printwerbung; Werbewirkung; Unternehmensnetzwerk; Theorie
    Scope: 16 S, graph. Darst
    Notes:
  18. The role of humor in the persuasion of individuals varying in need for cognition
    Published: Apr. 2002
    Publisher:  Faculteit Economie en Bedrijfskunde, Univ. Gent, Gent

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 1480 (143)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    D/2002/7012/18
    Edition: [Elektronische Ressource]
    Series: Working paper / Universiteit Gent, Faculteit Economie en Bedrijfskunde ; 143
    Subjects: Humor; Werbewirkung; Belgien
    Scope: Online-Ressource, 19 p., text
  19. Network effects in the press and advertising industries
    Author: Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie
    Published: 2002

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 659 (2003.20)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Série des documents de travail du CREST ; 2003,20
    Subjects: Presseverlag; Werbewirtschaft; Printwerbung; Werbewirkung; Unternehmensnetzwerk; Theorie
    Scope: 18 S, graph. Darst
    Notes:

    Zsfassung in franz. Sprache
  20. The role of differentiation in markets driven by advertising
    Published: 2002
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 40 (2002.120)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Edition: [Elektronische Ressource]
    Series: Array ; 2002,120
    Subjects: Produktdifferenzierung; Strategisches Management; Marketingmanagement; Werbewirkung; Theorie
    Scope: Online-Ressource, 22 p., text, graph. Darst
  21. "The children-nutrition-marketing ethics conundrum
    identifying the issues"
    Author: Eagle, Lynne C.; De Bruin, Anne; Bulmer, Sandy
    Published: 2002

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1079 (02.16)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Working paper series / Department of Commerce, College of Business, Massey University ; 02,16
    Subjects: Ernährung; Krankheit; Kinder; Werbung; Werbewirkung; Fast Food; Neuseeland
    Scope: 24 S, graph. Darst
    Notes:

    Literaturverz. S. 14 - 18
  22. Performance of efficiency measurement models
    a study of brand advertising efficiency in the German car industry
    Author: Büschken, Joachim
    Published: 2003
    Publisher:  Kath. Univ. Eichstätt, Wirtschaftswiss. Fak., Ingolstadt

    Location:
    Leibniz-Institut für Wirtschaftsforschung Halle, Bibliothek
    Signature:
    2003/1171+3PG3.6
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 547 (164)
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    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Signature:
    N vwl 001 SA 0573-164
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    Universitätsbibliothek Rostock
    Signature:
    QB 910 I53-164
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    Location:
    Hochschule Schmalkalden, Cellarius Bibliothek
    Signature:
    BWL 402 10125/03
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QR 524
    Series: CU working paper ; 164
    Subjects: Data-Envelopment-Analyse; Kfz-Markt; Werbewirkung; Technische Effizienz; Schätzung; Theorie; Deutschland; Hauptkomponentenanalyse
    Scope: 15 Bl., Tab., b
    Notes:

    Literaturverz. Bl. 14 - 15
  23. Determinants of brand advertising inefficiency
    evidence from the German car market
    Author: Büschken, Joachim
    Published: 2003
    Publisher:  Kath. Univ. Eichstätt, Wirtschaftswiss. Fak., Ingolstadt

    Location:
    Leibniz-Institut für Wirtschaftsforschung Halle, Bibliothek
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    2003/1170+3PG3.6
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 547 (163)
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    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
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    N vwl 001 SA 0573-163
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    Universitätsbibliothek Rostock
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    QB 910 I53-163
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    Hochschule Schmalkalden, Cellarius Bibliothek
    Signature:
    BWL 402 10124/03
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QR 524
    Series: CU working paper ; 163
    Subjects: Kfz-Markt; Werbewirkung; Markenartikel; Technische Effizienz; Schätzung; Deutschland
    Scope: 22 Bl., Tab., b
    Notes:

    Literaturverz. Bl. 21 - 22
  24. Finding the best model for estimating exposure frequencies in printed and electronic media
    Author: Mortensen, Peter S.
    Published: 1998

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Signature:
    K 99 A 2513
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1143 (116)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Working paper / Department of Information Science, Faculty of Business Administration, the Aarhus School of Business ; 116
    Subjects: Printwerbung; Werbewirkung; Bewertung; Theorie
    Scope: 16 S, graph. Darst
  25. Estimating baselines
    Author: Franses, Philip Hans; Lucas, André
    Published: 1999

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 672 (9944)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9050863647
    Series: Array ; 9944
    Subjects: Marktforschung; Werbewirkung; Theorie
    Scope: 20 S, graph. Darst