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  1. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1986
    Publisher:  Benjamins, Amsterdam [u.a.]

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bamberg
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    Universitätsbibliothek Passau
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  2. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie
    Published: 1986
    Publisher:  J. Benjamins Pub. Co., Amsterdam

    Location:
    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1556190069; 9027225559; 9789027225559; 9789027286291
    Series: Pragmatics & beyond ; VII:5
    Subjects: Persuasion (Rhetoric); Television advertising; Television in religion; Evangelistic work; Fernsehsprache; Werbesendung; Fernsehen; Fernsehsendung; Werbesprache; Predigt; Religion; Stil; Sprache; Rhetorik
    Scope: vi, 88 p
    Notes:

    Includes bibliographical references
  3. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie
    Published: 1986
    Publisher:  J. Benjamins Pub. Co., Amsterdam

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1556190069; 9027286299; 9781556190063; 9789027286291
    Series: Pragmatics & beyond ; VII:5
    Subjects: Language and languages; Literature; Persuasion (Rhétorique); Publicité télévisée / Langage; Evangélisation / Langage; LANGUAGE ARTS & DISCIPLINES / Communication Studies; LANGUAGE ARTS & DISCIPLINES / Speech; Evangelistic work / Language; Persuasion (Rhetoric); Television advertising / Language; Television in religion; Télévision et religion; Évangélistes (prédicateurs protestants); Predigt; Stil; Fernsehen; Rhetorik; Werbesendung; Fernsehsendung; Religion; Fernsehsprache; Sprache; Werbesprache; Literatur; Sprache; Persuasion (Rhetoric); Television advertising; Television in religion; Evangelistic work; Religion; Stil; Fernsehen; Fernsehsprache; Predigt; Fernsehsendung; Werbesprache; Sprache; Rhetorik; Werbesendung
    Scope: 1 Online-Ressource (vi, 88 pages)
    Notes:

    Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002

    Includes bibliographical references (pages 83-88)

    TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake
  4. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1986
    Publisher:  Benjamins, Amsterdam [u.a.]

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    Institut für Anglistik, Bibliothek
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    611:LIN-SOZ-20-SCHM-001
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    Ruhr-Universität Bochum, Universitätsbibliothek
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    Universitäts- und Landesbibliothek Düsseldorf
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    Universitätsbibliothek Duisburg-Essen
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    Englisches Seminar I, Bibliothek
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    411/G/PS/1986/3
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    Universitätsbibliothek der RPTU in Landau
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    deu 326-28
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    Universitätsbibliothek Paderborn
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9027225559; 1556190069
    RVK Categories: ET 785 ; ET 760 ; AP 35700
    Series: Pragmatics & beyond ; 7,5
    Subjects: Fernsehen; Fernsehsprache; Werbesprache; Fernsehsendung; Werbesendung; Stil; Sprache; Rhetorik; Religion; Predigt
    Scope: VI, 88 S.
  5. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1986
    Publisher:  Benjamins, Amsterdam [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    TU Berlin, Universitätsbibliothek
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  6. Television advertising and televangelism
    discourse analysis of persuasive language
    Published: 1986
    Publisher:  J. Benjamins Pub. Co, Amsterdam

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how... more

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    Hochschule Aalen, Bibliothek
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    Hochschule Esslingen, Bibliothek
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    Saarländische Universitäts- und Landesbibliothek
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    Universitätsbibliothek der Eberhard Karls Universität
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    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake

     
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  7. Television advertising and televangelism :
    discourse analysis of persuasive language /
    Author: Schmidt, Rosemarie
    Published: 1986.
    Publisher:  Benjamins,, Amsterdam [u.a.] :

    Location:
    Freie Universität Berlin, Universitätsbibliothek, Zentralbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    TU Berlin, Universitätsbibliothek
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