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Displaying results 1 to 25 of 51.

  1. Multimodal metaphor and metonymy in advertising
    Author: Pérez Sobrino, Paula
    Published: [2017]; © 2017
    Publisher:  John Benjamins Publishing Company, Amsterdam ; Philadelphia

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Europa-Universität Viadrina, Universitätsbibliothek
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    Source: Staatsbibliothek zu Berlin; Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 9789027209863
    RVK Categories: EC 3765 ; ES 155
    Series: Figurative thought and language ; volume 2
    Subjects: Metonymie; Werbung; Werbesprache; Metapher
    Scope: vii, 232 Seiten, Illustrationen, Diagramme
  2. Translation and tourism
    strategies for effective cross-cultural promotion
    Author: Sulaiman, M. Zain; Wilson, Rita
    Published: 2019
    Publisher:  Springer Singapore, Singapore ; Springer

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    Freie Universität Berlin, Universitätsbibliothek
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    Volltext (URL des Erstveröffentlichers)
    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789811363436
    Other identifier:
    RVK Categories: ES 710
    Subjects: Translation Studies; Translation; Cultural Studies; Literature-Translations; Translating and interpreting; Tourismus; Malaiisch; Englisch; Kulturkontakt; Übersetzung; Werbesprache; Werbung
    Scope: 1 Online-Ressource (xv, 223 Seiten), Illustrationen
  3. Translation and tourism :
    strategies for effective cross-cultural promotion /
    Author: Sulaiman, M. Zain; Wilson, Rita
    Published: 2019.
    Publisher:  Springer Singapore,, Singapore : ; Springer.

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    Freie Universität Berlin, Universitätsbibliothek, Zentralbibliothek
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    Volltext (URL des Erstveröffentlichers)
    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 978-981-136-343-6
    Other identifier:
    RVK Categories: ES 710
    Subjects: Translation Studies; Translation; Cultural Studies; Literature-Translations; Translating and interpreting; Tourismus; Werbung; Übersetzung; Kulturkontakt; Englisch; Werbesprache; Malaiisch
    Scope: 1 Online-Ressource (xv, 223 Seiten) :, Illustrationen.
  4. Advertising and multilingual repertoires
    from linguistic resources to patterns of response
    Author: Santello, Marco
    Published: 2016
    Publisher:  Routledge, London

    Location:
    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    43A8532
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    Universitäts- und Landesbibliothek Münster
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    3K 76570
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9781138218253; 1138218251
    Series: Routledge focus
    Subjects: Mehrsprachigkeit; Werbesprache; Werbung
    Scope: 90 Seiten, Diagramme
    Notes:

    Includes bibliographical references and index
  5. Textuality and Contextuality
    Author: Smolinska, Aneta
    Published: 2017
    Publisher:  Peter Lang GmbH, Frankfurt a.M. ; Peter Lang International Academic Publishers, Bern

    This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through... more

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    This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783653062397
    Other identifier:
    DDC Categories: 400; 650
    Edition: 1st, New ed.
    Series: Sprachkönnen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe ; 9
    Subjects: Werbesprache; Mehrsprachigkeit; Interkulturalität; Analyse; Englisch; Französisch; Polnisch; Diskursanalyse; Kulturvergleich
    Scope: 1 Online-Ressource
  6. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1986
    Publisher:  Benjamins, Amsterdam [u.a.]

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    Universitätsbibliothek Augsburg
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    Universitätsbibliothek Bamberg
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    Hochschule für Philosophie, Bibliothek
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    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Passau
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  7. Poetry and advertising
    principles of communication
    Author: Christidis, Tania
    Published: 2002
    Publisher:  Shaker, Aachen

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    Universitätsbibliothek Eichstätt-Ingolstadt
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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 3826599608
    RVK Categories: AP 17440 ; ES 980
    Series: Bochumer Beiträge zur Semiotik ; N.F. 9
    Subjects: Advertising copy; Communication in marketing; Poetics; Poetry; Literarischer Stil; Werbesprache
    Scope: X, 432 S., Ill. : 21 cm
  8. Resisting representation
    Author: Scarry, Elaine
    Published: 1994
    Publisher:  Oxford Univ. Press, New York [u.a.]

    "Renowned scholar Elaine Scarry's book, The Body in Pain, has been called by Susan Sontag "extraordinary...large-spirited, heroically truthful." The Los Angeles Times called it "brilliant, ambitious, and controversial." Now Oxford has collected some... more

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    Universitätsbibliothek Augsburg
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    "Renowned scholar Elaine Scarry's book, The Body in Pain, has been called by Susan Sontag "extraordinary...large-spirited, heroically truthful." The Los Angeles Times called it "brilliant, ambitious, and controversial." Now Oxford has collected some of Scarry's most provocative writing. This collection of essays deals with the complicated problems of representation in diverse literary and cultural genres--from her beloved sixth-century philosopher Boethius, through the nineteenth-century novel, to twentieth-century advertising. qWe often assume that all areas of experience are equally available for representation. On the contrary, these essays present discussions of experiences and concepts that challenge, defeat, or block representation. Physical pain, physical labor, the hidden reflexes of cognition and its judgments about the coherence or incoherence of the world are all phenomena that test the resources of language. Using primarily literary sources (works by Hardy, Beckett, Boethius, Thackeray, and others), Scarry also draws on painting, medical advertising, and philosophic dialogue to probe the limitations of expression and representation. Resisting Representation celebrates language. It looks at the problematic areas of expression not at the moment when representation is resisted, but at the moment when that resistance is at last overcome, thus suggesting a domain of plenitude and inclusion." catdir.loc.gov/catdir/enhancements/fy0604/90022508-d.html.

     
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  9. Resisting representation
    Author: Scarry, Elaine
    Published: 1994
    Publisher:  Oxford University Press, New York

    Location:
    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0195089642; 0691070768
    Subjects: Literatur; Literature; Representation (Philosophy); Werbesprache; Schmerz; Werbung; Geschichte; Literatur; Wirklichkeit; Englisch; Sprache; Darstellung; Wissensrepräsentation; Analgetikum
    Scope: 191 p
    Notes:

    Includes bibliographical references and index
  10. Multimodal metaphor and metonymy in advertising
    Author: Pérez Sobrino, Paula
    Published: [2017]; © 2017
    Publisher:  John Benjamins Publishing Company, Amsterdam ; Philadelphia

    Location:
    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Passau
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9789027209863
    RVK Categories: EC 3765 ; ES 155
    Series: Figurative thought and language ; volume 2
    Subjects: Metonymie; Werbung; Werbesprache; Metapher
    Scope: vii, 232 Seiten, Illustrationen, Diagramme
  11. Multimodal metaphor and metonymy in advertising
    Author: Pérez Sobrino, Paula
    Published: [2017]; © 2017
    Publisher:  John Benjamins Publishing Company, Amsterdam ; Philadelphia

    Location:
    Universitätsbibliothek Würzburg
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    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789027264671
    Other identifier:
    RVK Categories: EC 3765 ; ES 155
    Series: Figurative thought and language ; volume 2
    Subjects: Werbung; Metonymie; Metapher; Werbesprache
    Scope: 1 Online-Ressource (vii, 232 Seiten), Illustrationen, Diagramme
  12. Lost or found in translation?
    originalni i prevodni tekstove v sferata na turizma
    Author: Ivanova, Ljudmila
    Published: 2016
    Publisher:  Izdatelstvo GRAMMA, Sofija

    Location:
    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: Bulgarian; English
    Media type: Book
    ISBN: 9789542943075
    Edition: Părvo izdanie
    Subjects: Tourismus; Werbesprache; Übersetzung; Bulgarisch
    Scope: 223 Seiten, Diagramme
  13. Translation and tourism
    strategies for effective cross-cultural promotion
    Author: Sulaiman, M. Zain; Wilson, Rita
    Published: 2019
    Publisher:  Springer Singapore, Singapore ; Springer

    Location:
    Universitätsbibliothek Bayreuth
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    Universitätsbibliothek Passau
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    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789811363436
    Other identifier:
    RVK Categories: ES 710
    Subjects: Translation Studies; Translation; Cultural Studies; Literature-Translations; Translating and interpreting; Tourismus; Malaiisch; Englisch; Kulturkontakt; Übersetzung; Werbesprache; Werbung
    Scope: 1 Online-Ressource (xv, 223 Seiten), Illustrationen
  14. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie
    Published: 1986
    Publisher:  J. Benjamins Pub. Co., Amsterdam

    Location:
    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1556190069; 9027225559; 9789027225559; 9789027286291
    Series: Pragmatics & beyond ; VII:5
    Subjects: Persuasion (Rhetoric); Television advertising; Television in religion; Evangelistic work; Fernsehsprache; Werbesendung; Fernsehen; Fernsehsendung; Werbesprache; Predigt; Religion; Stil; Sprache; Rhetorik
    Scope: vi, 88 p
    Notes:

    Includes bibliographical references
  15. Advertising and multilingual repertoires
    from linguistic resources to patterns of response
    Author: Santello, Marco
    Published: 2016
    Publisher:  Routledge, Taylor & Francis Group, London ; New York

    Location:
    Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9781138218253; 1138218251
    Other identifier:
    9781138218253
    RVK Categories: QP 631
    Series: Routledge focus
    Subjects: Mehrsprachigkeit; Werbesprache; Werbung
    Scope: 90 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index
  16. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie
    Published: 1986
    Publisher:  J. Benjamins Pub. Co., Amsterdam

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1556190069; 9027286299; 9781556190063; 9789027286291
    Series: Pragmatics & beyond ; VII:5
    Subjects: Language and languages; Literature; Persuasion (Rhétorique); Publicité télévisée / Langage; Evangélisation / Langage; LANGUAGE ARTS & DISCIPLINES / Communication Studies; LANGUAGE ARTS & DISCIPLINES / Speech; Evangelistic work / Language; Persuasion (Rhetoric); Television advertising / Language; Television in religion; Télévision et religion; Évangélistes (prédicateurs protestants); Predigt; Stil; Fernsehen; Rhetorik; Werbesendung; Fernsehsendung; Religion; Fernsehsprache; Sprache; Werbesprache; Literatur; Sprache; Persuasion (Rhetoric); Television advertising; Television in religion; Evangelistic work; Religion; Stil; Fernsehen; Fernsehsprache; Predigt; Fernsehsendung; Werbesprache; Sprache; Rhetorik; Werbesendung
    Scope: 1 Online-Ressource (vi, 88 pages)
    Notes:

    Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002

    Includes bibliographical references (pages 83-88)

    TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake
  17. Resisting representation
    Author: Scarry, Elaine
    Published: 1994
    Publisher:  Oxford University Press, New York

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0195042700; 0195089642; 0691070768; 1280443073; 1423735781; 1601299834; 9780195042702; 9780195089646; 9781280443077; 9781423735786; 9781601299833
    Subjects: TRAVEL / Special Interest / Literary; LITERARY CRITICISM / General; Literature; Representation (Philosophy); Literatur; Literature; Representation (Philosophy); Werbesprache; Literatur; Schmerz; Englisch; Wissensrepräsentation; Werbung; Geschichte; Wirklichkeit; Analgetikum; Sprache; Darstellung
    Scope: 1 Online-Ressource (191 p.)
    Notes:

    Includes bibliographical references and index

    1 - Obdurate sensation: pain - Willow bark and red poppies: advertising the remedies for physical pain -- - 2 - Participial acts: working - Work and the body in Hardy and other nineteenth-century novelists -- - 3 - Nouns: the realm of things - Six ways to kill a blackbird (or any other intentional object) in Samuel Beckett -- - 4 - The external referent: history - Untransmissible history in Thackeray's Henry Esmond -- - 5 - The external referent: cosmic order - The well-rounded sphere: cognition and metaphysical structure in Boethius's Consolation of philosophy

    Renowned scholar Elaine Scarry's book, The Body in Pain, has been called by Susan Sontag "extraordinary...large-spirited, heroically truthful." The Los Angeles Times called it "brilliant, ambitious, and controversial." Now Oxford has collected some of Scarry's most provocative writing. This collection of essays deals with the complicated problems of representation in diverse literary and cultural genres--from her beloved sixth-century philosopher Boethius, through the nineteenth-century novel, to twentieth-century advertising. qWe often assume that all areas of experience are equally available
  18. A journey across languages and cultures
    the poetics of English-Chinese advertisement translation
    Author: Cui, Ying
    Published: [2023]
    Publisher:  Ostasien Verlag, Gossenberg

    Location:
    Staatsbibliothek Bamberg
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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9783940527370
    RVK Categories: EG 9450
    Edition: 1. Auflage
    Series: Deutsche Ostasienstudien ; 46
    Subjects: Anzeigenwerbung; Werbesprache; Poetik; Werbung; Kulturvermittlung; Zweisprachigkeit; Chinesisch; Englisch; Übersetzung
    Scope: xiii, 143 Seiten, Diagramme
  19. Multimodal metaphor and metonymy in advertising
    Author: Perez Sobrino, Paula
    Published: 2017
    Publisher:  John Benjamins Publishing Company, Amsterdam, [Netherlands] ; Philadelphia, [Pennsylvania]

    Location:
    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789027264671
    RVK Categories: EC 3765 ; ES 155
    Series: Figurative Thought and Language (FTL) ; Volume 2
    Subjects: Metaphor; Metonyms; Advertising; Metapher; Werbesprache; Metonymie; Werbung
    Scope: 1 Online-Ressource (233 pages), illustrations
    Notes:

    Description based on print version record
  20. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1986
    Publisher:  Benjamins, Amsterdam [u.a.]

    Location:
    Institut für Anglistik, Bibliothek
    Signature:
    611:LIN-SOZ-20-SCHM-001
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    Ruhr-Universität Bochum, Universitätsbibliothek
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    HWA7998
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    Universitäts- und Landesbibliothek Düsseldorf
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    spru955.s353
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    Universitätsbibliothek Duisburg-Essen
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    BFJ1844_d
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    Englisches Seminar I, Bibliothek
    Signature:
    411/G/PS/1986/3
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    Universitätsbibliothek der RPTU in Landau
    Signature:
    deu 326-28
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    Universitätsbibliothek Paderborn
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9027225559; 1556190069
    RVK Categories: ET 785 ; ET 760 ; AP 35700
    Series: Pragmatics & beyond ; 7,5
    Subjects: Fernsehen; Fernsehsprache; Werbesprache; Fernsehsendung; Werbesendung; Stil; Sprache; Rhetorik; Religion; Predigt
    Scope: VI, 88 S.
  21. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1987
    Publisher:  Benjamins, Amsterdam [u.a.]

    Location:
    Universitätsbibliothek Siegen
    Signature:
    11BGB1898
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    Universitätsbibliothek Wuppertal
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    ZZVM1161
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9027225559; 1556190069
    RVK Categories: AP 35700 ; ET 785 ; ET 760
    Series: Pragmatics & beyond ; 7,5
    Subjects: Werbesprache; Religion; Fernsehen; Stil; Rhetorik; Fernsehsprache; Fernsehsendung; Predigt; Sprache; Werbesendung
    Scope: VI, 88 S.
  22. Marketing identities through language
    English and global imagery in French advertising
    Author: Martin, Elizabeth
    Published: 2006
    Publisher:  Palgrave Macmillan, Basingstoke

    Location:
    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
    Signature:
    33A2640
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 1403949840; 9781403949844
    Subjects: Advertising; Advertising; Multilingualism; Multiculturalism; Intercultural communication; Globalization
    Other subjects: Frankreich; Werbung; Strategie; Werbesprache; Mehrsprachigkeit; Globalisierung
    Scope: XV, 286 S., Ill., 22cm
    Notes:

    Includes bibliographical references and index
  23. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie; Kess, Joseph F.
    Published: 1986
    Publisher:  Benjamins, Amsterdam [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    TU Berlin, Universitätsbibliothek
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  24. A journey across languages and cultures
    the poetics of English-Chinese advertisement translation
    Author: Cui, Ying
    Published: [2023]
    Publisher:  Ostasien Verlag, Gossenberg

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Unlimited inter-library loan, copies and loan

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Inhaltsverzeichnis (lizenzpflichtig)
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    ISBN: 9783940527370
    RVK Categories: EG 9450
    Edition: 1. Auflage
    Series: Deutsche Ostasienstudien ; 46
    Subjects: Anzeigenwerbung; Werbesprache; Poetik; Werbung; Kulturvermittlung; Zweisprachigkeit; Chinesisch; Englisch; Übersetzung
    Scope: xiii, 143 Seiten, Diagramme
  25. Gender representations in commercials - original and translation
    Author: Vergopoulou, Stavroula
    Published: [2024]
    Publisher:  Frank & Timme, Verlag für wissenschaftliche Literatur, Berlin

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    Content information
    Source: Union catalogues
    Language: English; German; Greek, Modern (1453-)
    Media type: Book
    Format: Print
    ISBN: 9783732910731; 3732910733
    Other identifier:
    9783732910731
    DDC Categories: 400
    Other subjects: Greek; Media; Gender; German; sexism; English; Advertising; Werbesprache; Advertisements; nonverbal sexism; linguistic sexism; gender-fair language; Gender Representations; advertising translation; audiovisual advertising; gender-fair translation; sociocultural linguistics; Allgemeine und Vergleichende Sprach- und Literaturwissenschaft; Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Allgemeine und Vergleichende Sprachwissenschaft
    Scope: 283 Seiten, Illustrationen, 21 cm x 14.8 cm
    Notes:

    Enthält Literaturverzeichnis: Seite 239-282