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  1. Marketing in the era of accountability
    identifying the marketing practices and metrics that truly increase profitability
    Author: Binet, Les; Field, Peter
    Published: 2007
    Publisher:  Warc World Advertising Research Center, London

    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    B/130159
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Thüringer Universitäts- und Landesbibliothek
    Signature:
    2017 B 736
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 252316
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1841161985; 9781841161983
    Subjects: Marketing; Marketing; Marketing; Marketing; Fallstudiensammlung; Umsatzsteigerung; Marketingstrategie
    Scope: 128 S., Ill., graph. Darst., 30cm
    Notes:

    Includes bibliographical references and index