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Displaying results 126 to 150 of 157.

  1. Storytelling für Unternehmen
    Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
    Author: Rupp, Miriam
    Published: 2022
    Publisher:  mitp Verlags GmbH & Co. KG, Frechen

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  2. Storytelling für Unternehmen
    Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
    Author: Rupp, Miriam
    Published: 2022
    Publisher:  mitp Verlags GmbH & Co. KG, Frechen

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  3. Storytelling für Unternehmen
    Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
    Author: Rupp, Miriam
    Published: 2016
    Publisher:  MITP, Frechen

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  4. Benchmarking, evaluation and strategic management in the public sector.
    Published: 1997.
    Publisher:  OECD,, Paris :

    Location:
    Freie Universität Berlin, Universitätsbibliothek, Zentralbibliothek
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    Universität Potsdam, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QG 010
    Series: Organisation for Economic Co-operation and Development: OECD working papers ; 5,67
    Subjects: Benchmarking; Benchmarking; Evaluation; Overheidsmanagement; Prestatiebeoordeling; Strategisches Management; Öffentlicher Sektor; Benchmarking (Management); Public administration; Strategic planning
    Scope: 122 S.
  5. Enhancing the innovative performance of firms: policy options and practical instruments
    Published: 2009
    Publisher:  United Nations, New York, NY [u.a.]

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Volltext (kostenfrei)
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9789211169997
    Other identifier:
    UN Doc ECE/CECI/8
    UN Doc ECE CECI 8
    UN Publ. Sales No E.09.II.E.4
    Series: United Nations publications
    Subjects: Innovationsmanagement; KMU; Technologiepolitik; Europa; Kanada; USA; Technological innovations; Business enterprises; Organizational effectiveness; Strategic planning
    Scope: 137 S., graph. Darst., Tab.
    Notes:

    Auch online verfügbar
  6. Aesthetic intelligence
    how to boost it and use it in business and beyond
    Author: Brown, Pauline
    Published: 2019
    Publisher:  HarperBusiness, New York

    "Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and... more

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    "Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence--or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills: Attunement--how to develop higher consciousness of your environment and the emotional effects of all its stimuli Interpretation--how to translate your emotional reactions (both positive and negative) to sensorial stimuli into thoughts and ideas that form the basis of an aesthetic position, preference, or expression Articulation--how to express the aesthetic vision for your products or services in a way that your partners and team members can implement and deliver to customers Curation--how to organize, integrate and edit a wide variety of aesthetic expressions and ideas into a cohesive, credible, and powerful experience for your customers. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way.

     
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  7. Strategic environmental assessment for policies
    an instrument for good governance
    Published: 2008
    Publisher:  World Bank, Washington, DC

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Verbund der Öffentlichen Bibliotheken Berlins - VÖBB
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    Brandenburgische Technische Universität Cottbus - Senftenberg, Universitätsbibliothek
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    ISBN: 0821367625; 9780821367629
    RVK Categories: AR 14300 ; MF 9150 ; AR 28100
    Series: Environment and development
    Subjects: Desenvolvimento sustentável; Impactos ambientais (análise); Planejamento estratégico (aspectos ambientais); Política ambiental; Nachhaltigkeit; Umwelt; Umweltpolitik; Environmental policy; Environmental impact analysis; Sustainable development; Strategic planning; Bewertung; Umweltpolitik; Umweltplanung; Nachhaltigkeit
    Scope: XIV, 221 S., Ill., 23 cm
    Notes:

    Includes bibliographical references and index
  8. Schweizer Führungskräfte in interkulturellen Führungssituationen
    Wahrnehmung und Erfolgsrelevanz unterschiedlicher Managementformen
    Author: Kropf, Beat
    Published: 1998
    Publisher:  Lang, Bern [u.a.]

    Location:
    Europa-Universität Viadrina, Universitätsbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 3906759725
    RVK Categories: QV 584
    Series: Kreatives Management ; 9
    Subjects: Multinationales Unternehmen; Industrial management; International business enterprises; Personnel management; Strategic planning; Führungsstil; Interkulturelles Management; Umfrage; Führungskraft; Führung; Unternehmensleitung; Interkulturelle Kompetenz
    Scope: XVII, 213 S., graph. Darst.
    Notes:

    Zugl.: Bern, Univ., Diss., 1997
  9. Strategic environmental assessment in policy and sector reform
    conceptual model and operational guidance
    Published: 2011
    Publisher:  World Bank, Washington, DC

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780821385593
    RVK Categories: AR 14100
    Series: Environment and development
    Subjects: Umweltverträglichkeit; Wachstumspol; Wirtschaftliche Anpassung; Environmental impact analysis; Strategic planning
    Scope: XII, 222 S., graph. Darst.
    Notes:

    Includes bibliographical references and index
  10. Strategic management for government agencies
    an institutional approach for developing and transition economies
    Author: Girishankar, Navin
    Published: 1998
    Publisher:  World Bank, Washington, DC

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0821342347
    RVK Categories: QG 020
    Edition: 1. print.
    Series: World Bank discussion papers ; 386
    Subjects: Öffentlicher Sektor; Verwaltungsreform; Nonprofit-Management; Neue Institutionenökonomik; Neue politische Ökonomie; Systemtransformation; Entwicklungsländer; Administrative agencies; Administrative agencies; Strategic planning; Public administration; Administrative agencies; Administrative agencies; Strategic planning; Public administration
    Scope: VII, 52 S, graph. Darst, 28 cm
    Notes:

    Literaturverz. S. 49 - 52
  11. Strategische Unternehmensführung im Handwerk
    Konzeption und empirische Ergebnisse im Bau- und Ausbaugewerbe
    Author: Schwarz, Wolfgang U.
    Published: 1998
    Publisher:  Institut für Handwerkswirtschaft, München

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3925397124
    RVK Categories: QR 550
    Series: Handwerkswirtschaftliche Reihe ; 112
    Subjects: Handwerk; Strategisches Management; Bauwirtschaft; Ausbaugewerbe; Deutschland
    Other subjects: Array
    Scope: XIII, 210 S, graph. Darst
    Notes:

    Zugl.: München, Univ., Diss., 1998 u.d.T.: Schwarz, Wolfgang U.: Strategische Unternehmensführung von Handwerksunternehmen am Beispiel des Bau- und Ausbaugewerbes

    Literaturverz. S. 187 - 210
  12. Participation in project preparation
    lessons from World Bank-assisted projects in India
    Author: Vedeld, Trond
    Published: 2001
    Publisher:  World Bank, Washington, DC

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0821349325
    Other identifier:
    9780821349328
    Edition: 1. print.
    Series: World Bank discussion papers ; 423
    Subjects: Entwicklungsprojekt; Bürgerbeteiligung; Projektmanagement; Indien
    Other subjects: World Bank; Array; Strategic planning
    Scope: IX, 64 S
    Notes:

    Includes bibliographical refences
  13. Making development co-operation more effective
    2014 progress report
    Published: 2014
    Publisher:  OECD, Paris

    "In 2011 the international development community committed to make development co-operation more effective to deliver better results for the world's poor. At the mid-point between commitments endorsed in the High-Level Forum in Busan, Korea in 2011... more

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    "In 2011 the international development community committed to make development co-operation more effective to deliver better results for the world's poor. At the mid-point between commitments endorsed in the High-Level Forum in Busan, Korea in 2011 and the 2015 target date of the Millennium Development Goals, this report takes stock of how far we have come and where urgent challenges lie. This report - a first snapshot of the state-of-play since Busan - reveals both successes and shortfalls. It draws on the ten indicators of the Global Partnership monitoring framework. Despite global economic turbulence, changing political landscapes and domestic budgetary pressure, commitment to effective development co-operation principles remains strong. Longstanding efforts to change the way that development co-operation is delivered are paying off. Past achievements on important aid effectiveness commitments that date back to 2005 have been sustained. Nevertheless, much more needs to be done to translate political commitments into concrete action. This report highlights where targeted efforts are needed to make further progress and to reach existing targets for more effective development co-operation by 2015." -- Cubierta Executive summary -- Towards more effective development co-operation: Overview of monitoring findings -- Ownership and results of development co-operation -- Inclusive development partnership -- Transparency and accountability for development results --Country actions to implement the Busan commitments

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9789264209299
    Subjects: Entwicklungshilfe; Welt; Economic assistance; International economic relations; Sustainable development; Technological innovations; Strategic planning
    Scope: 138 S., graph. Darst.
  14. Pitanja strategije privrednog razvoja Jugoslavije
    radovi primljeni na VII Skupu Odeljenja Društvenih Nauka od 21. septembra 1999. godine ...
    Contributor: Mihailović, Kosta (Hrsg.)
    Published: 2002
    Publisher:  Srpska Akad. Nauka i Umetnosti, Beograd

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Contributor: Mihailović, Kosta (Hrsg.)
    Language: Serbian
    Media type: Book
    Format: Print
    ISBN: 8670253216
    RVK Categories: QG 490
    Series: Ekonomski zbornik / Srpska Akademija Nauka i Umetnosti, Odeljenje Društvenih Nauka i Ekonomski Institut, Beograd ; 12
    Subjects: Wachstumspolitik; Wirtschaftspolitik; Serbien-Montenegro; Strategic planning
    Scope: 234 S
    Notes:

    Enth. 17 Beitr. - Zsfassung der Beitr. in engl. Sprache
  15. Strategija razvoja u nestabilnim uslovima i privatizacija
    Contributor: Kovač, Oskar (Hrsg.)
    Published: 2003
    Publisher:  Beogradski Forum za Svet Ravnopravnih, Beograd

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Contributor: Kovač, Oskar (Hrsg.)
    Language: Serbian
    Media type: Book
    Format: Print
    ISBN: 8684057074
    Series: Edicija sveske / Beogradski Forum za Svet Ravnopravnih ; 10
    Subjects: Wachstumspolitik; Privatisierung; Serbien-Montenegro; Strategic planning; Privatization
    Scope: 144 S
    Notes:

    In kyrill. Schr
  16. Zarza̜dzanie strategiczne w teorii i praktyce
    Published: 2002
    Publisher:  Wydawn. Akad. Ekonomicznej Im. Oskara Langego, Wrocław

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: Polish
    Media type: Book
    Format: Print
    Series: Prace naukowe Akademii Ekonomicznej Im. Oskara Langego we Wrocławiu ; 951
    Subjects: Strategisches Management; Wettbewerbsstrategie; Innovationsmanagement; KMU; Wirtschaftspolitik; Polen; Strategic planning; Management; Business planning
    Scope: 451 S, graph. Darst.
    Notes:

    Enth. 40 Beitr

    Zsfassung der Beitr. in engl. Sprache
  17. The strategy-focused organization
    how balanced scorecard companies thrive in the new business environment
    Author: Kaplan, Robert S.; Norton, David P.
    Published: 2001
    Publisher:  Harvard Business School Press, Boston, Mass.

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Universität Potsdam, Universitätsbibliothek
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1578512506
    Other identifier:
    9781578512508
    RVK Categories: QP 300 ; QP 320
    Subjects: Strategic planning
    Other subjects: Strategic planning
    Scope: X, 400 S., Ill., graph. Darst., 24 cm
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke
  18. Zitate für Manager
    Über 2.600 Sinnsprüche, die Ihre Botschaft auf den Punkt bringen
    Published: 2018
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer International Publishing AG, Cham

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    Bibliothek der Hochschule Darmstadt, Zentralbibliothek
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    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    Bibliothek der Frankfurt University of Applied Sciences
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    Hochschul- und Landesbibliothek Fulda, Standort Heinrich-von-Bibra-Platz
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    Technische Hochschule Mittelhessen, Hochschulbibliothek Gießen
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    Universitätsbibliothek Gießen
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    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
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    Bibliothek der Hochschule Mainz, Untergeschoss
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    Hochschul- und Landesbibliothek RheinMain, Rheinstraße
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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658194789; 3658194782
    Other identifier:
    Edition: 4th ed. 2018
    Subjects: Management; Führungskraft; Führungsstil; Rhetorik; Strategic planning; Leadership; Personnel management; Business Strategy and Leadership; Human Resource Management
    Scope: 1 Online-Ressource (VI, 413 Seiten)
  19. Kultur in den Vereinigten Arabischen Emiraten und ihre Auswirkungen auf das Management
    Author: Sauaf, Sandrine El
    Published: 2017
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer International Publishing AG, Cham

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    Bibliothek der Hochschule Darmstadt, Zentralbibliothek
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    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    Bibliothek der Frankfurt University of Applied Sciences
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    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    Hochschul- und Landesbibliothek Fulda, Standort Heinrich-von-Bibra-Platz
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    Technische Hochschule Mittelhessen, Hochschulbibliothek Gießen
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    Universitätsbibliothek Gießen
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    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
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    Bibliothek der Hochschule Mainz, Untergeschoss
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    Hochschul- und Landesbibliothek RheinMain, Rheinstraße
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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658186968; 3658186968
    Other identifier:
    DDC Categories: 330; 650
    Edition: 1st ed. 2017
    Subjects: Interkulturelle Kompetenz; Interkulturelles Management; Diversity in the workplace; Strategic planning; Leadership; International economic integration; Globalization; Cross-Cultural Management; Business Strategy and Leadership; Emerging Markets and Globalization
    Scope: 1 Online-Ressource (XXIII, 433 Seiten), 57 Abb.
  20. Narrative and innovation
    new ideas for business administration, strategic management and entrepreneurship
    Contributor: Müller, Andreas P. (HerausgeberIn); Becker, Lutz (HerausgeberIn)
    Published: [2013]
    Publisher:  Springer, Wiesbadent

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    Hochschulbibliothek Friedensau
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    Online-Ressource
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    Source: Union catalogues
    Contributor: Müller, Andreas P. (HerausgeberIn); Becker, Lutz (HerausgeberIn)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783658013752
    Series: Management – Culture – Interpretation
    Subjects: Strategic planning; Technological forecasting; Technological innovations -- Management
    Scope: 1 Online-Ressource (273 Seiten)
  21. Enhancing the innovative performance of firms: policy options and practical instruments
    Published: 2009
    Publisher:  United Nations, New York, NY [u.a.]

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signature:
    1 B 130750
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    Max-Planck-Institut für ausländisches öffentliches Recht und Völkerrecht, Bibliothek
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    Int: II Publ/II.E.: 2009.II.E.4
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    Thüringer Universitäts- und Landesbibliothek
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    ECE/CECI/8
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    C 261105
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    Volltext (kostenfrei)
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9789211169997
    Other identifier:
    UN Doc ECE/CECI/8
    UN Doc ECE CECI 8
    UN Publ. Sales No E.09.II.E.4
    Series: United Nations publications
    Subjects: Innovationsmanagement; KMU; Technologiepolitik; Europa; Kanada; USA; Technological innovations; Business enterprises; Organizational effectiveness; Strategic planning
    Scope: 137 S., graph. Darst., Tab.
    Notes:

    Auch online verfügbar
  22. Strategic management
    competitiveness and globalization
    Author: Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.
    Published: c2003
    Publisher:  Thomson/South-Western, Mason, Ohio [u.a.]

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 234443
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    Hochschule für Technik und Wirtschaft des Saarlandes, Bibliothek / Bereich Waldhausweg
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    Hochschule Schmalkalden, Cellarius Bibliothek
    Signature:
    BWL 78 4878/02
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    Hochschule Schmalkalden, Cellarius Bibliothek
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    BWL 78 4879/02
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0324114818; 0324114796
    Other identifier:
    2002108280
    RVK Categories: QP 300 ; QP 320
    Edition: 5. ed
    Subjects: Strategisches Management; Wettbewerbsstrategie; Strategische Allianz; Strategisches Management; Globalisierung; USA; Kanada; Mexiko; Welt; Strategic planning; Industrial management; Strategic planning; Industrial management
    Scope: XVII, 479 S, graph. Darst
    Notes:

    Previous ed.: 2000
  23. Zwischen Herrschaft und Befreiung
    politische, kulturelle und wissenschaftliche Strategien : Festschrift zum 60. Geburtstag von Heinz Steinert
    Contributor: Brüchert, Oliver (HerausgeberIn); Resch, Christine (HerausgeberIn); Steinert, Heinz (GefeierteR)
    Published: 2002
    Publisher:  Westfälisches Dampfboot, Münster

    Location:
    Katholische Hochschule für Sozialwesen Berlin, Bibliothek
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    G 2000/17
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
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    MQ 1600 S822 B889
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    16 : HO 7400 Zwi
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    Hamburger Institut für Sozialforschung, Bibliothek
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    SBe 400/58
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    BA 25 77
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    Universitätsbibliothek Hildesheim
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    SOZ 035 : S71
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    Universität Konstanz, Kommunikations-, Informations-, Medienzentrum (KIM)
    Signature:
    soz 4/s92
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    Otto-von-Guericke-Universität, Universitätsbibliothek
    Signature:
    2002.12142:1
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    Bibliothek der Institute für Erziehungswissenschaft
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    Ea 1455
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    Source: Staatsbibliothek zu Berlin
    Contributor: Brüchert, Oliver (HerausgeberIn); Resch, Christine (HerausgeberIn); Steinert, Heinz (GefeierteR)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3896915215
    RVK Categories: MQ 1600 ; MS 1280
    Subjects: Power (Social sciences); Chauvinism and jingoism; Social control; Liberty; Learning and scholarship; Strategic planning; Steinert, Heinz <Festschrift>; Soziale Bewegung; Protestbewegung; Intellektuelle; Adorno; Ethnische Ökonomie; Fordismus; Geschlechterforschung; Horkheimer; Institutionalisierung; Kapitalismus; Kritische Theorie; Nationalsozialismus; Wohlfahrtsstaat; Zivilgesellschaft
    Other subjects: Steinert, Heinz
    Scope: 338 Seiten, Illustrationen, Diagramme, 21 cm
    Notes:

    Literaturverz. S. 310 - 334

    Literaturangaben
  24. Die Balanced Scorecard als Bestandteil der Betriebsarbeit
    Author: Abel, Roland; Wannöffel, Manfred
    Published: 2002
    Publisher:  Hans-Böckler-Stiftung, Düsseldorf

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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 514 (62)
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/116524
    Series: Arbeitspapier / Hans-Böckler-Stiftung ; 62
    Subjects: Industrial productivity; Organizational effectiveness; Strategic planning
    Scope: Online-Ressource (48 S.), graph. Darst.
    Notes:

    Parallel als Druckausg. erschienen
  25. Storytelling für Unternehmen
    mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
    Author: Rupp, Miriam
    Published: 2016
    Publisher:  mitp, [Frechen]

    Impressum -- Einleitung -- Teil 1 - Was ist eine Geschichte? -- Teil 2 - Wie werden Geschichten erzählt? -- Teil 3 - Welche weiteren Anlässe für Storytelling gibt es? -- Teil 4 - Wie finden Unternehmen Geschichten? -- Über die Autorin -- Kapitel 1:... more

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    Auswärtiges Amt, Referat 116, Bibliothek, Informationsvermittlung
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    EBL
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    Hochschule Esslingen, Bibliothek
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    E-Book ProQuest Ebook Central
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    Zentrale Hochschulbibliothek Flensburg
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    QP
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    Commerzbibliothek der Handelskammer Hamburg
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    LZM
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Hochschule der Medien, Bibliothek Standort Nobelstr.
    Signature:
    E-Book-Central
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    Impressum -- Einleitung -- Teil 1 - Was ist eine Geschichte? -- Teil 2 - Wie werden Geschichten erzählt? -- Teil 3 - Welche weiteren Anlässe für Storytelling gibt es? -- Teil 4 - Wie finden Unternehmen Geschichten? -- Über die Autorin -- Kapitel 1: Wirkung von Geschichten -- Magnetische Anziehungskraft für unsere Aufmerksamkeit -- Akku für unser Interesse -- Spiegel für unsere Bedürfnisse -- Sprungbrett für echtes Handeln -- Attention - Interest - Desire - Action -- Teil I: Was ist eine Geschichte? -- Kapitel 2: Was ist eine Geschichte? -- Ein Drama in fünf Akten -- Die Heldenreise nach Joseph Campbell -- Voglers Heldenreise - Brand Storys in zwölf Phasen -- Kapitel 3: Vision - Ziel der Heldenreise -- Warum? -- Alte vs. neue Welt -- Kapitel 4: Konflikte - Hindernisse des Helden -- Mensch gegen Mensch -- Mensch gegen Gesellschaft -- Die Ruhe nach dem Sturm -- Kapitel 5: Unternehmen als Mentoren -- Förderung statt Angst - Die Spitze der Bedürfnispyramide -- Die vielen Gesichter des Mentors -- Brand-Mentor-Archetypen -- Archetypen statt Klischees - Drei Nachhaltigkeitsmarken im Charakter-Vergleich -- Kapitel 6: Kunden und Mitarbeiter als Helden - Sieben Plots -- Das Monster besiegen -- Vom Tellerwäscher zum Millionär -- Die Suche/Quest -- Reise und Rückkehr -- Komödie -- Tragödie -- Wiedergeburt -- Fazit -- Kapitel 7: Das Unternehmen als Held - Sieben Plots -- Die Heldenreise eines Unternehmens -- Sieben Unternehmensplots -- Teil II: Wie werden Geschichten erzählt? -- Kapitel 8: Der zentrale Charakter -- Fiktional -- Nicht-fiktional -- Welcher Charakter ist am beliebtesten? -- Kapitel 9: Aufmerksamkeit bekommen, halten und belohnen -- Payoff - Aufmerksamkeit belohnen -- Hook - Aufmerksamkeit bekommen -- Hold - Aufmerksamkeit halten -- Kapitel 10: Transmedia-Strategien -- Warum Transmedia? -- Was ist Transmedia? -- Partizipation des Publikums.

     
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    Content information
    Volltext (lizenzpflichtig)
    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783958452442; 3958452442; 9783958452435
    RVK Categories: QP 637
    Edition: 1. Auflage
    Series: mitp Business
    EBL-Schweitzer
    Subjects: Online-Marketing; Narrative Methode; Marketing; Strategic planning; Advertising; Advertising; Strategic planning; Marketing; Electronic books; Content marketing; Employer branding; Public relations
    Scope: 1 Online-Ressource (326 Seiten), Illustrationen, Diagramme
    Notes:

    Description based upon print version of record