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  1. Narratives in public communication
    Contributor: Shen, Fuyuan (Publisher); Hatfield Edwards, Heidi (Publisher)
    Published: 2023
    Publisher:  Routledge, New York ; London

    Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Contributors -- Preface -- Chapter 1: Narratives in Public Communication: An Introduction -- References -- Chapter... more

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    Freie Universität Berlin, Universitätsbibliothek
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    Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Contributors -- Preface -- Chapter 1: Narratives in Public Communication: An Introduction -- References -- Chapter 2: Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction Placement -- Literature Review -- Challenges of Correcting Misinformation -- The Promise of Narrative Correction -- Correction Placement -- Combined Effects of Narrative Correction and Correction Placement -- Method -- Design and Participants -- Stimuli and Experimental Treatments -- Manipulation of Correction Message Format -- Procedure -- Measures -- Manipulation Check of Correction Format -- Results -- Manipulation Check -- Effects of Message Format and Correction Placement on Misbeliefs -- Systematic and Heuristic Processing -- Discussion -- Practical Implications -- Limitations and Future Studies -- Conclusion -- References -- Chapter 3: Are Repeated Stories a Good Strategy?: Focusing on Narrative Persuasion in Digital Political Communication -- Literature Review -- Message Format on Information Avoidance: Narrative Versus Numeric -- Counterarguing and Boredom as Two Parallel Mediators of Narrative Persuasion Effects -- Boredom -- Counterarguing -- Message Repetition on Information Avoidance -- Interaction Between Message Format and Repetition on Information Avoidance -- Method -- Experimental Design and Participants -- Stimulus Development and Manipulation Checks -- Message Format Manipulation -- Message Repetition Manipulation -- Main Experimental Procedure -- Measures -- Results -- Manipulation Check Results -- Hypothesis and Research Question Testing Results -- Mediation Results -- Discussion -- Discussion of Major Results -- Theoretical Contributions -- Practical Implications.

     
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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Shen, Fuyuan (Publisher); Hatfield Edwards, Heidi (Publisher)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781000903423; 9781003375760
    RVK Categories: AP 17420 ; MF 1000
    Series: Routledge Research in Communication Studies
    Subjects: Öffentlichkeitsarbeit; Politische Kommunikation; Informelle Kommunikation; Narrativität; Krisenmanagement
    Other subjects: Communication in organizations; Public relations; Risk communication; Communication in politics; Electronic books
    Scope: 1 Online-Ressource (xi, 226 Seiten)
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  2. The Business of Influence
    Reframing Marketing and PR for the Digital Age
    Author: Sheldrake, Philip
    Published: 2011; ©2011.
    Publisher:  John Wiley & Sons, Incorporated, New York

    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to... more

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    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. "Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR. Intro -- The Business of Influence -- Contents -- Foreword -- Acknowledgements -- Introduction -- The questions this book seeks to answer -- The business context -- Influenceprofessional.com -- 1 Where We Are Today -- The Cluetrain and Permission Marketing -- Marketing and public relations -- Marketing -- Public relations -- Integrated marketing communications -- Summary -- 2 The Six Influence Flows -- A clean sheet -- Some definitions -- Mapping the interactions -- Mapping the influence flows -- Contrasting the six influence flows with the traditional emphases -- The 2nd flow and the Internet -- A new stakeholder -- Summary -- 3 Influence -- Summary -- 4 The Social Web -- Social Web analytics -- Characteristics of social Web analytics services -- Achieving an 'Awesome Analytics Advantage' -- Summary -- 5 Measurement, Complexity and Influence-centricity -- Measurement -- The Barcelona Principles -- Influencer-centric -- No standard for influence -- The complexity of influence -- Innovation-driven complexity -- Why do we think it's not complex? -- Influence-centric -- Focus on the influenced -- Tracing influence -- Summary -- 6 The Balanced Scorecard -- An overview -- Business 101 - the problem -- The Balanced Scorecard perspectives -- The right metrics -- Cause and effect -- Strategy maps -- Office of strategy management -- Return on investment -- Back to influence -- Summary -- 7 The Influence Scorecard -- The Balanced Scorecard and the Influence Scorecard -- Taking a lead -- Influence objectives -- Influence strategy -- The CMO's dilemma -- Mapping the influence strategy -- The Influence Scorecard and OSM -- Constructing the Influence Scorecard -- Selecting your metrics -- The AMEC grid -- Budgeting -- ROI -- In the face of chaos -- Influence capability maturity model -- Another scorecard.

     
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    Source: Union catalogues
    Contributor: Sheldrake, Professor Philip (MitwirkendeR)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781119973379
    RVK Categories: QP 650
    Edition: 1st ed.
    Subjects: Marketing; Public relations; Internet marketing; Influence (Psychology); Influence (Psychology); Public relations; Internet marketing; Marketing; Electronic books
    Scope: 1 online resource (234 pages)
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    THE BUSINESS OF INFLUENCE; CONTENTS; FOREWORD; ACKNOWLEDGEMENTS; INTRODUCTION; The questions this book seeks to answer; The business context; Influenceprofessional.com; 1: WHERE WE ARE TODAY; The Cluetrain and Permission Marketing; Marketing and public relations; Marketing; Public relations; Integrated marketing communications; Summary; 2: THE SIX INFLUENCE FLOWS; A clean sheet; Some definitions; Mapping the interactions; Mapping the influence flows; Contrasting the six influence flows with the traditional emphases; The 2nd flow and the Internet; A new stakeholder; Summary; 3: INFLUENCE

    Summary4: THE SOCIAL WEB; Social Web analytics; Characteristics of social Web analytics services; Achieving an 'Awesome Analytics Advantage'; Summary; 5: MEASUREMENT, COMPLEXITY AND INFLUENCE-CENTRICITY; Measurement; The Barcelona Principles; Influencer-centric; No standard for influence; The complexity of influence; Innovation-driven complexity; Why do we think it's not complex?; Influence-centric; Focus on the influenced; Tracing influence; Summary; 6: THE BALANCED SCORECARD; An overview; Business 101-the problem; The Balanced Scorecard perspectives; The right metrics; Cause and effect

    Strategy mapsOffice of strategy management; Return on investment; Back to influence; Summary; 7: THE INFLUENCE SCORECARD; The Balanced Scorecard and the Influence Scorecard; Taking a lead; Influence objectives; Influence strategy; The CMO's dilemma; Mapping the influence strategy; The Influence Scorecard and OSM; Constructing the Influence Scorecard; Selecting your metrics; The AMEC grid; Budgeting; ROI; In the face of chaos; Influence capability maturity model; Another scorecard; The Influence Scorecard and integrated marketing communications; Summary; 8: INFLUENCE TRENDS

    Mobile and other thingsNew opportunities; Privacy, data ownership and sharing; Who owns the data?; Digital detritus; Browser history; A q uestion of policy; A question of leadership; A potential privacy framework for the influence professional; Buyer marketing; Knowing what it all means; Google loves the semantic Web; There's no influence without meaning; Summary; 9: REFRAMING MARKETING AND PR; Influence performance management; 10: THE CHIEF INFLUENCE OFFICER AND INFLUENCE PROFESSIONAL; The Chief Influence Officer; Chief Communications Officer; Chief Marketing Officer

    Chief Information OfficerChief Operations Officer; Chief Customer Officer; Chief Culture Officer; Other C-suite titles; The Chief Influence Officer (CInflO); The influence professional; Organization structure-the office of influence performance management; External agency and partners; Summary; 11: WHAT NOW?; Prerequisites; Pre-board-approval actions; Post-board-approval actions; GLOSSARY OF TERMS; ENDNOTES; INDEX
  3. International public relations
    negotiating culture, identity, and power
    Author: Curtin, Patricia A., (Patricia Ann)
    Published: c2007
    Publisher:  SAGE Publications, Thousand Oaks

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781452213286; 1452213283
    RVK Categories: MF 1500 ; QP 637
    Subjects: BUSINESS & ECONOMICS / Public Relations; Culture and globalization; Intercultural communication; Public relations; Interkulturelle Kommunikation; Wirtschaft; Culture and globalization; Intercultural communication; Public relations; Public relations; Öffentlichkeitsarbeit; Internationaler Vergleich; Internationales Management; Interkulturelle Kompetenz
    Scope: 1 Online-Ressource (xiii, 304 p. :)
    Notes:

    Includes bibliographical references (p. 265-281) and index

    The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice

    This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates
  4. International public relations
    negotiating culture, identity, and power
    Author: Curtin, Patricia A.
    Published: c2007
    Publisher:  SAGE, Thousand Oaks, [Calif.]

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781452224817
    RVK Categories: MF 1500 ; QP 637
    Subjects: Interkulturelle Kommunikation; Public relations; Public relations; Intercultural communication; Interkulturelle Kompetenz; Öffentlichkeitsarbeit; Internationaler Vergleich; Internationales Management
    Scope: xiii, 304 p.
    Notes:

    This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates

    Includes bibliographical references and index
  5. Public relations and neoliberalism
    the language practices of knowledge formation
    Author: Demetrious, Kristin
    Published: 2022
    Publisher:  Oxford University Press, New York

  6. Narrative organizations
    making companies future proof by working with stories
    Author: Erlach, Christine; Müller, Michael
    Published: [2020]; © 2020
    Publisher:  Springer, Berlin, Germany

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    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9783662614204; 9783662614235
    RVK Categories: AP 14450 ; QP 345 ; QP 637
    Series: Management for professionals
    Subjects: Management science; Public relations; Leadership; Intercultural communication; Organization; Planning; Business; Unternehmen; Organisatorisches Lernen; Kommunikation; Erzählen; Narrativität
    Scope: x, 223 Seiten, Illustrationen, Diagramme
  7. Saving Face in Business
    Managing Cross-Cultural Interactions
    Author: Merkin, Rebecca S.
    Published: 2018
    Publisher:  Palgrave Macmillan US, New York

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    Freie Universität Berlin, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781137591746
    Other identifier:
    RVK Categories: QP 305
    Subjects: Business; Public relations; International business enterprises; Cultural studies; Business and Management; International Business; Corporate Communication/Public Relations; Cultural Studies; Multinationales Unternehmen; Wirtschaft; Interkulturelle Kompetenz; Geschäftsverbindung
    Scope: 1 Online-Ressource (XIII, 285 Seiten), 5 Illustrationen
  8. Storytelling in Organizations
    A Narrative Approach to Change, Brand, Project and Knowledge Management
    Author: Thier, Karin
    Published: 2018
    Publisher:  Springer, Berlin

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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783662563830
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    RVK Categories: AP 14450 ; CW 4500 ; DL 4200 ; QP 345
    Series: Management for Professionals
    Subjects: Business; Public relations; Project management; Knowledge management; Business and Management; Branding; Project Management; Corporate Communication/Public Relations; Knowledge Management; Erzählen; Organisation; Organisatorisches Lernen; Wissensmanagement; Innerbetriebliche Kommunikation; Narrativität; Unternehmen
    Scope: 1 Online-Ressource (XI, 119 Seiten), 34 Illustrationen, 6 Illustrationen (farbig)
  9. Managing Chinese-African Business Interactions :
    Growing Intercultural Competence in Organizations /
    Contributor: Mayer, Claude-Hélène (Publisher); Louw, Lynette (Publisher); Boness, Christian (Publisher)
    Published: 2019.; © 2019.
    Publisher:  Palgrave Macmillan,, Cham : ; Springer International Publishing.

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  10. Narrative Organizations :
    Making Companies Future Proof by Working With Stories /
    Author: Erlach, Christine; Müller, Michael
    Published: 2020.
    Publisher:  Springer,, Berlin :

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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 978-3-662-61421-1
    Other identifier:
    RVK Categories: AP 14450 ; QP 345 ; QP 637
    Series: Management for Professionals
    Subjects: Corporate Communication/Public Relations; Business Strategy/Leadership; Intercultural Communication; Organization; Public relations; Leadership; Intercultural communication; Organization; Planning; Unternehmen; Erzählen; Kommunikation; Narrativität; Organisatorisches Lernen
    Scope: 1 Online-Ressource (X, 223 Seiten) :, 36 Illustrationen, 8 Illustrationen (farbig).
  11. Trust me, I'm lying
    the tactics and confessions of a media manipulator
    Author: Holiday, Ryan
    Published: 2013
    Publisher:  Portfolio/Penguin, New York, NY

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781591846284; 9781591845539
    RVK Categories: CV 3500 ; MS 7965
    Edition: Paperback ed. with a new pref. and two new appendices
    Series: <<A>> Portfolio/Penguin book
    Subjects: Marketing; Public relations; Social media
    Scope: XI, 259 S.
  12. New media and public relations
    Contributor: Duhé, Sandra C. (Hrsg.)
    Published: c 2007
    Publisher:  Lang, New York, NY

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Contributor: Duhé, Sandra C. (Hrsg.)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0820488011; 9781433101243; 9780820488011
    Other identifier:
    9781433101243
    9780820488011
    2006025283
    RVK Categories: EC 2500 ; AP 17420
    Subjects: Öffentlichkeitsarbeit; Internet; Public relations; Internet in public relations; Public relations; Internet in public relations
    Scope: XIV, 472 S., graph. Darst., 26 cm
    Notes:

    Includes bibliographical references
  13. The attractiveness of Russia
    Author: Tereškova, Valentina V.
    Published: 1997

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    Informationszentrum der Deutschen Gesellschaft für Auswärtige Politik e.V.
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Subjects: Russische Föderation; Russian Federation; Öffentlichkeitsarbeit; Public relations
    Scope: S. 203 - 215
    Notes:

    Aus: International affairs ; 43.1997,4.
  14. Public relations writing
    principles in practice
    Author: Treadwell, Donald; Treadwell, Jill B.
    Published: 2000
    Publisher:  Allyn and Bacon, Boston [u.a.]

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    Universitätsbibliothek der LMU München
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0205300154
    Subjects: Relations publiques; Relations publiques - Art d'écrire; Public relations; Public relations
    Scope: X, 518 S., Ill., graph. Darst.
  15. Henry James and the culture of publicity
    Author: Salmon, Richard
    Published: 1997
    Publisher:  Cambridge Univ. Press, Cambridge [u.a.]

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    Universitätsbibliothek Augsburg
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  16. Public relations writing
    Author: Brody, E. W.; Lattimore, Dan L.
    Published: 1990
    Publisher:  Praeger, New York u.a.

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    Universitätsbibliothek Bamberg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0275928950; 0275928969
    RVK Categories: AP 17420
    Edition: 1. publ.
    Subjects: Relations publiques - États-Unis; Relations publiques - États-Unis - Art d'écrire; Business writing; Public relations; Public relations; Öffentlichkeitsarbeit
    Scope: XIV, 267 S.
  17. Deconstructing public relations
    public relations criticism
    Author: Mickey, Thomas J.
    Published: 2003
    Publisher:  Lawrence Erlbaum Associates, Publishers, Mahwah, N.J.

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    Bayerische Staatsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0805837485; 0805837493
    Series: LEA's communication series
    Subjects: Déconstruction; Public relations; Relations publiques; Deconstruction; Public relations; Dekonstruktion; Öffentlichkeitsarbeit
    Scope: vii, 167 p., ill. : 23 cm
    Notes:

    Includes bibliographical references and indexes
  18. Ghostwriting and the Ethics of Authenticity
    Author: Knapp, John C.; Hulbert, Azalea M.
    Published: [2017]; © 2017
    Publisher:  Palgrave Macmillan, New York

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    TH-AB - Technische Hochschule Aschaffenburg, Hochschulbibliothek
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  19. Saving Face in Business
    Managing Cross-Cultural Interactions
    Author: Merkin, Rebecca S.
    Published: 2018
    Publisher:  Palgrave Macmillan US, New York

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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  20. Deconstructing public relations
    public relations criticism
    Author: Mickey, Thomas J.
    Published: 2003
    Publisher:  Lawrence Erlbaum Associates, Publishers, Mahwah, N.J.

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: LEA's communication series
    Subjects: Public relations; Deconstruction; Dekonstruktion; Öffentlichkeitsarbeit
    Scope: vii, 167 p.
    Notes:

    Includes bibliographical references and indexes

    Machine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151
  21. Saving face in business
    managing cross-cultural interactions
    Author: Merkin, Rebecca S.
    Published: 2018
    Publisher:  Palgrave Macmillan, New York

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    THD - Technische Hochschule Deggendorf, Hochschulbibliothek
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  22. Fundamentals of writing for marketing and public relations
    a step-by-step guide for quick and effective results
    Author: Mizrahi, Janet
    Published: 2010
    Publisher:  Business Expert Press, [New York, N.Y.] (222 East 46th Street, New York, NY 10017)

    This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and... more

    Location:
    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek

     

    This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781606491744
    RVK Categories: QP 637
    Edition: 1st ed
    Series: Corporate communication collection
    Subjects: Business writing; Communication in marketing; Public relations
    Scope: 1 electronic text (94 p.), ill., digital file
    Notes:

    Title from PDF t.p. (viewed on December 22, 2010)
  23. Fundamentals of writing for marketing and public relations
    a step-by-step guide for quick and effective results
    Author: Mizrahi, Janet
    Published: 2010
    Publisher:  Business Expert Press, [New York, N.Y.] (222 East 46th Street, New York, NY 10017)

    List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits --... more

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    Universität der Bundeswehr München, Universitätsbibliothek
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    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner

     
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    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781606491744
    Other identifier:
    RVK Categories: QP 637
    Edition: 1st ed
    Series: Corporate communication collection
    Subjects: Business writing; Communication in marketing; Public relations
    Scope: Online-Ressource (94 p.)
    Notes:

    Includes bibliographical references (p. 85-87) and index
  24. Writing for public relations
    a practical guide for professionals
    Author: Mizrahi, Janet.
    Published: 2016
    Publisher:  Business Expert Press, New York, New York (222 East 46th Street, New York, NY 10017)

    1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References --... more

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    Universität der Bundeswehr München, Universitätsbibliothek
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    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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    Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Abteilungsbibliothek Schweinfurt
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781631573064; 9781631573057
    Edition: First edition
    Series: Corporate communication collection
    Subjects: Business writing; Public relations
    Scope: Online-Ressource (136 pages)
    Notes:

    Includes bibliographical references (pages 129-132) and index
  25. Managing Chinese-African Business Interactions
    Growing Intercultural Competence in Organizations
    Contributor: Mayer, Claude-Hélène (Publisher); Louw, Lynette (Publisher); Boness, Christian (Publisher)
    Published: 2019; © 2019
    Publisher:  Palgrave Macmillan, Cham ; Springer International Publishing

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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