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  1. Narratives in public communication
    Contributor: Shen, Fuyuan (Publisher); Hatfield Edwards, Heidi (Publisher)
    Published: 2023
    Publisher:  Routledge, New York ; London

    Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Contributors -- Preface -- Chapter 1: Narratives in Public Communication: An Introduction -- References -- Chapter... more

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    Freie Universität Berlin, Universitätsbibliothek
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    Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Contributors -- Preface -- Chapter 1: Narratives in Public Communication: An Introduction -- References -- Chapter 2: Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction Placement -- Literature Review -- Challenges of Correcting Misinformation -- The Promise of Narrative Correction -- Correction Placement -- Combined Effects of Narrative Correction and Correction Placement -- Method -- Design and Participants -- Stimuli and Experimental Treatments -- Manipulation of Correction Message Format -- Procedure -- Measures -- Manipulation Check of Correction Format -- Results -- Manipulation Check -- Effects of Message Format and Correction Placement on Misbeliefs -- Systematic and Heuristic Processing -- Discussion -- Practical Implications -- Limitations and Future Studies -- Conclusion -- References -- Chapter 3: Are Repeated Stories a Good Strategy?: Focusing on Narrative Persuasion in Digital Political Communication -- Literature Review -- Message Format on Information Avoidance: Narrative Versus Numeric -- Counterarguing and Boredom as Two Parallel Mediators of Narrative Persuasion Effects -- Boredom -- Counterarguing -- Message Repetition on Information Avoidance -- Interaction Between Message Format and Repetition on Information Avoidance -- Method -- Experimental Design and Participants -- Stimulus Development and Manipulation Checks -- Message Format Manipulation -- Message Repetition Manipulation -- Main Experimental Procedure -- Measures -- Results -- Manipulation Check Results -- Hypothesis and Research Question Testing Results -- Mediation Results -- Discussion -- Discussion of Major Results -- Theoretical Contributions -- Practical Implications.

     
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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Shen, Fuyuan (Publisher); Hatfield Edwards, Heidi (Publisher)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781000903423; 9781003375760
    RVK Categories: AP 17420 ; MF 1000
    Series: Routledge Research in Communication Studies
    Subjects: Öffentlichkeitsarbeit; Politische Kommunikation; Informelle Kommunikation; Narrativität; Krisenmanagement
    Other subjects: Communication in organizations; Public relations; Risk communication; Communication in politics; Electronic books
    Scope: 1 Online-Ressource (xi, 226 Seiten)
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  2. The Business of Influence
    Reframing Marketing and PR for the Digital Age
    Author: Sheldrake, Philip
    Published: 2011; ©2011.
    Publisher:  John Wiley & Sons, Incorporated, New York

    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to... more

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    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. "Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR. Intro -- The Business of Influence -- Contents -- Foreword -- Acknowledgements -- Introduction -- The questions this book seeks to answer -- The business context -- Influenceprofessional.com -- 1 Where We Are Today -- The Cluetrain and Permission Marketing -- Marketing and public relations -- Marketing -- Public relations -- Integrated marketing communications -- Summary -- 2 The Six Influence Flows -- A clean sheet -- Some definitions -- Mapping the interactions -- Mapping the influence flows -- Contrasting the six influence flows with the traditional emphases -- The 2nd flow and the Internet -- A new stakeholder -- Summary -- 3 Influence -- Summary -- 4 The Social Web -- Social Web analytics -- Characteristics of social Web analytics services -- Achieving an 'Awesome Analytics Advantage' -- Summary -- 5 Measurement, Complexity and Influence-centricity -- Measurement -- The Barcelona Principles -- Influencer-centric -- No standard for influence -- The complexity of influence -- Innovation-driven complexity -- Why do we think it's not complex? -- Influence-centric -- Focus on the influenced -- Tracing influence -- Summary -- 6 The Balanced Scorecard -- An overview -- Business 101 - the problem -- The Balanced Scorecard perspectives -- The right metrics -- Cause and effect -- Strategy maps -- Office of strategy management -- Return on investment -- Back to influence -- Summary -- 7 The Influence Scorecard -- The Balanced Scorecard and the Influence Scorecard -- Taking a lead -- Influence objectives -- Influence strategy -- The CMO's dilemma -- Mapping the influence strategy -- The Influence Scorecard and OSM -- Constructing the Influence Scorecard -- Selecting your metrics -- The AMEC grid -- Budgeting -- ROI -- In the face of chaos -- Influence capability maturity model -- Another scorecard.

     
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    Source: Union catalogues
    Contributor: Sheldrake, Professor Philip (MitwirkendeR)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781119973379
    RVK Categories: QP 650
    Edition: 1st ed.
    Subjects: Marketing; Public relations; Internet marketing; Influence (Psychology); Influence (Psychology); Public relations; Internet marketing; Marketing; Electronic books
    Scope: 1 online resource (234 pages)
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    Description based on publisher supplied metadata and other sources

    THE BUSINESS OF INFLUENCE; CONTENTS; FOREWORD; ACKNOWLEDGEMENTS; INTRODUCTION; The questions this book seeks to answer; The business context; Influenceprofessional.com; 1: WHERE WE ARE TODAY; The Cluetrain and Permission Marketing; Marketing and public relations; Marketing; Public relations; Integrated marketing communications; Summary; 2: THE SIX INFLUENCE FLOWS; A clean sheet; Some definitions; Mapping the interactions; Mapping the influence flows; Contrasting the six influence flows with the traditional emphases; The 2nd flow and the Internet; A new stakeholder; Summary; 3: INFLUENCE

    Summary4: THE SOCIAL WEB; Social Web analytics; Characteristics of social Web analytics services; Achieving an 'Awesome Analytics Advantage'; Summary; 5: MEASUREMENT, COMPLEXITY AND INFLUENCE-CENTRICITY; Measurement; The Barcelona Principles; Influencer-centric; No standard for influence; The complexity of influence; Innovation-driven complexity; Why do we think it's not complex?; Influence-centric; Focus on the influenced; Tracing influence; Summary; 6: THE BALANCED SCORECARD; An overview; Business 101-the problem; The Balanced Scorecard perspectives; The right metrics; Cause and effect

    Strategy mapsOffice of strategy management; Return on investment; Back to influence; Summary; 7: THE INFLUENCE SCORECARD; The Balanced Scorecard and the Influence Scorecard; Taking a lead; Influence objectives; Influence strategy; The CMO's dilemma; Mapping the influence strategy; The Influence Scorecard and OSM; Constructing the Influence Scorecard; Selecting your metrics; The AMEC grid; Budgeting; ROI; In the face of chaos; Influence capability maturity model; Another scorecard; The Influence Scorecard and integrated marketing communications; Summary; 8: INFLUENCE TRENDS

    Mobile and other thingsNew opportunities; Privacy, data ownership and sharing; Who owns the data?; Digital detritus; Browser history; A q uestion of policy; A question of leadership; A potential privacy framework for the influence professional; Buyer marketing; Knowing what it all means; Google loves the semantic Web; There's no influence without meaning; Summary; 9: REFRAMING MARKETING AND PR; Influence performance management; 10: THE CHIEF INFLUENCE OFFICER AND INFLUENCE PROFESSIONAL; The Chief Influence Officer; Chief Communications Officer; Chief Marketing Officer

    Chief Information OfficerChief Operations Officer; Chief Customer Officer; Chief Culture Officer; Other C-suite titles; The Chief Influence Officer (CInflO); The influence professional; Organization structure-the office of influence performance management; External agency and partners; Summary; 11: WHAT NOW?; Prerequisites; Pre-board-approval actions; Post-board-approval actions; GLOSSARY OF TERMS; ENDNOTES; INDEX
  3. International public relations
    negotiating culture, identity, and power
    Author: Curtin, Patricia A., (Patricia Ann)
    Published: c2007
    Publisher:  SAGE Publications, Thousand Oaks

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781452213286; 1452213283
    RVK Categories: MF 1500 ; QP 637
    Subjects: BUSINESS & ECONOMICS / Public Relations; Culture and globalization; Intercultural communication; Public relations; Interkulturelle Kommunikation; Wirtschaft; Culture and globalization; Intercultural communication; Public relations; Public relations; Öffentlichkeitsarbeit; Internationaler Vergleich; Internationales Management; Interkulturelle Kompetenz
    Scope: 1 Online-Ressource (xiii, 304 p. :)
    Notes:

    Includes bibliographical references (p. 265-281) and index

    The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice

    This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates
  4. International public relations
    negotiating culture, identity, and power
    Author: Curtin, Patricia A.
    Published: c2007
    Publisher:  SAGE, Thousand Oaks, [Calif.]

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781452224817
    RVK Categories: MF 1500 ; QP 637
    Subjects: Interkulturelle Kommunikation; Public relations; Public relations; Intercultural communication; Interkulturelle Kompetenz; Öffentlichkeitsarbeit; Internationaler Vergleich; Internationales Management
    Scope: xiii, 304 p.
    Notes:

    This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates

    Includes bibliographical references and index
  5. Saving Face in Business
    Managing Cross-Cultural Interactions
    Author: Merkin, Rebecca S.
    Published: 2018
    Publisher:  Palgrave Macmillan US, New York

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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781137591746
    Other identifier:
    RVK Categories: QP 305
    Subjects: Business; Public relations; International business enterprises; Cultural studies; Business and Management; International Business; Corporate Communication/Public Relations; Cultural Studies; Multinationales Unternehmen; Wirtschaft; Interkulturelle Kompetenz; Geschäftsverbindung
    Scope: 1 Online-Ressource (XIII, 285 Seiten), 5 Illustrationen
  6. Storytelling in Organizations
    A Narrative Approach to Change, Brand, Project and Knowledge Management
    Author: Thier, Karin
    Published: 2018
    Publisher:  Springer, Berlin

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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783662563830
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    RVK Categories: AP 14450 ; CW 4500 ; DL 4200 ; QP 345
    Series: Management for Professionals
    Subjects: Business; Public relations; Project management; Knowledge management; Business and Management; Branding; Project Management; Corporate Communication/Public Relations; Knowledge Management; Erzählen; Organisation; Organisatorisches Lernen; Wissensmanagement; Innerbetriebliche Kommunikation; Narrativität; Unternehmen
    Scope: 1 Online-Ressource (XI, 119 Seiten), 34 Illustrationen, 6 Illustrationen (farbig)
  7. Managing Chinese-African Business Interactions :
    Growing Intercultural Competence in Organizations /
    Contributor: Mayer, Claude-Hélène (Publisher); Louw, Lynette (Publisher); Boness, Christian (Publisher)
    Published: 2019.; © 2019.
    Publisher:  Palgrave Macmillan,, Cham : ; Springer International Publishing.

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  8. Quick Guide Interkulturelle Kompetenz :
    interkulturelle Sensibilisierung für eine grenzenlos erfolgreiche Kommunikation /
    Author: Witzenleiter, Holger; Luppold, Stefan
    Published: [2020].
    Publisher:  Springer Fachmedien Wiesbaden,, Wiesbaden : ; Springer Gabler.

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    Source: Philologische Bibliothek, FU Berlin
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 978-3-658-29103-7
    Other identifier:
    RVK Categories: MR 6700
    Series: Quick Guide
    Subjects: Corporate Communication/Public Relations; Public relations; Kulturkontakt; Interkulturelle Kompetenz
    Scope: 1 Online-Ressource (XII, 138 Seiten) :, Illustrationen.
  9. Narrative Organizations :
    Making Companies Future Proof by Working With Stories /
    Author: Erlach, Christine; Müller, Michael
    Published: 2020.
    Publisher:  Springer,, Berlin :

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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 978-3-662-61421-1
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    RVK Categories: AP 14450 ; QP 345 ; QP 637
    Series: Management for Professionals
    Subjects: Corporate Communication/Public Relations; Business Strategy/Leadership; Intercultural Communication; Organization; Public relations; Leadership; Intercultural communication; Organization; Planning; Unternehmen; Erzählen; Kommunikation; Narrativität; Organisatorisches Lernen
    Scope: 1 Online-Ressource (X, 223 Seiten) :, 36 Illustrationen, 8 Illustrationen (farbig).
  10. Frei sprechen
    in Radio, Fernsehen und vor Publikum. Ein Training für Moderatoren und Redner
    Author: Rossié, Michael
    Published: [2017]
    Publisher:  Springer VS, Wiesbaden

    "Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Vereinsvorsitzende - für jeden, der öffentlich spricht.... more

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    "Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Vereinsvorsitzende - für jeden, der öffentlich spricht. Frei sprechen im Sinne dieses Buches bedeutet, die Sätze erst im Augenblick der Rede zu formen, damit sie authentischer, glaubhafter und fesselnder werden. Reden als spontane Kommunikation. "Dies ist", so Michael Rossié, "kein Buch über das Manipulieren oder Sich-durchschlagen, sondern übers Ehrlich-sein, ohne dabei sein Ziel aus den Augen zu verlieren." Das Standardwerk, nunmehr in der sechsten Auflage, wurde regelmäßig überarbeitet und aktualisiert und ist den wachsenden Anforderungen für die Arbeit vor Mikrofon und Kamera oder auf der Bühne angepasst. Der Inhalt Vorbereitung.- Körpersprache.- Kurz vorher.- Es geht los.- Gäste.- Nachbereitung.- Übungen.- Jobsuche. < Die Zielgruppen Moderatoren in Radio und Fernsehen Pressesprecher, Politiker und Referenten Dozierende und Speaker Professoren und Lehrer Vortrags- und Festredner Präsentatoren mit und ohne Unterstützung durch Folien Der Autor Michael Rossié arbeitet als Sprechtrainer und Coach für viele Radio- und Fernsehsender, für Weiter- und Fortbildungsinstitute, für Universitäten und Akademien. Außerdem trainiert er in allen Bereichen der Wirtschaft. Er besuchte die Münchner Schauspielschule Ruth von Zerboni. Anschließend arbeitete er als freier Schauspieler und Regisseur und begann parallel zu dieser Tätigkeit mit dem Training von Menschen, die öffentlich reden müssen. Das Buch entstand direkt aus der Unterrichtspraxis Vorbereitung -- Körpersprache -- Kurz vorher -- Es geht los -- Gäste -- Nachbereitung -- Übungen -- Jobsuche

     
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    Volltext (lizenzpflichtig)
    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658132194
    Other identifier:
    RVK Categories: AK 39700 ; CV 3500
    Edition: 6. Auflage
    Series: Journalistische Praxis
    Subjects: Social sciences; Public relations; Journalism; Communication; Sociology; Mass media
    Scope: 1 Online-Ressource (VIII, 223 Seiten), 12 Illustrationen
  11. Frei sprechen
    in Radio, Fernsehen und vor Publikum. Ein Training für Moderatoren und Redner
    Author: Rossié, Michael
    Published: [2017]
    Publisher:  Springer VS, Wiesbaden

    "Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Vereinsvorsitzende - für jeden, der öffentlich spricht.... more

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    Universität Potsdam, Universitätsbibliothek
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    "Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Vereinsvorsitzende - für jeden, der öffentlich spricht. Frei sprechen im Sinne dieses Buches bedeutet, die Sätze erst im Augenblick der Rede zu formen, damit sie authentischer, glaubhafter und fesselnder werden. Reden als spontane Kommunikation. "Dies ist", so Michael Rossié, "kein Buch über das Manipulieren oder Sich-durchschlagen, sondern übers Ehrlich-sein, ohne dabei sein Ziel aus den Augen zu verlieren." Das Standardwerk, nunmehr in der sechsten Auflage, wurde regelmäßig überarbeitet und aktualisiert und ist den wachsenden Anforderungen für die Arbeit vor Mikrofon und Kamera oder auf der Bühne angepasst. Der Inhalt Vorbereitung.- Körpersprache.- Kurz vorher.- Es geht los.- Gäste.- Nachbereitung.- Übungen.- Jobsuche. < Die Zielgruppen Moderatoren in Radio und Fernsehen Pressesprecher, Politiker und Referenten Dozierende und Speaker Professoren und Lehrer Vortrags- und Festredner Präsentatoren mit und ohne Unterstützung durch Folien Der Autor Michael Rossié arbeitet als Sprechtrainer und Coach für viele Radio- und Fernsehsender, für Weiter- und Fortbildungsinstitute, für Universitäten und Akademien. Außerdem trainiert er in allen Bereichen der Wirtschaft. Er besuchte die Münchner Schauspielschule Ruth von Zerboni. Anschließend arbeitete er als freier Schauspieler und Regisseur und begann parallel zu dieser Tätigkeit mit dem Training von Menschen, die öffentlich reden müssen. Das Buch entstand direkt aus der Unterrichtspraxis Vorbereitung -- Körpersprache -- Kurz vorher -- Es geht los -- Gäste -- Nachbereitung -- Übungen -- Jobsuche

     
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    Language: German
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    Format: Online
    ISBN: 9783658132194
    Other identifier:
    RVK Categories: AK 39700 ; CV 3500
    Edition: 6. Auflage
    Series: Journalistische Praxis
    Subjects: Social sciences; Public relations; Journalism; Communication; Sociology; Mass media
    Scope: 1 Online-Ressource (VIII, 223 Seiten), 12 Illustrationen
  12. Ghostwriting and the Ethics of Authenticity
    Author: Knapp, John C.; Hulbert, Azalea M.
    Published: [2017]; © 2017
    Publisher:  Palgrave Macmillan, New York

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  13. Kulturelle Übersetzer
    Kunst und Kulturmanagement im transkulturellen Kontext
    Contributor: Dätsch, Christiane (Publisher)
    Published: 2018
    Publisher:  transcript Verlag

    Sind Künstler_innen und Kultureinrichtungen kulturelle Übersetzer? Welche Rolle spielen Konzepte wie jenes der »Transkulturalität«?Die Beiträge des Bandes stellen das Thema der (trans-)kulturellen Übersetzung in den Mittelpunkt und schlagen eine... more

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    Sind Künstler_innen und Kultureinrichtungen kulturelle Übersetzer? Welche Rolle spielen Konzepte wie jenes der »Transkulturalität«?Die Beiträge des Bandes stellen das Thema der (trans-)kulturellen Übersetzung in den Mittelpunkt und schlagen eine Brücke zwischen Kunst und Kulturbetrieb. Dafür ist der sogenannte »Cultural Turn« ebenso relevant wie die Ergebnisse neuester Studien aus den Handlungsfeldern des Kulturbetriebs und -managements. Neben transkulturellen Phänomenen in bildender Kunst, Musik, Literatur und Theater widmen sich die Beiträger_innen aktuellen Fragestellungen der Kulturvermittlung auf Festivals, in Museen, Theatern, Bibliotheken, Konzert- und Opernsälen. Abschließend werden Prozesse des kulturellen Austauschs und des (inter-)nationalen Kulturmanagements fokussiert, die von ihren Akteur_innen gleichfalls modifizierte Denkstrukturen verlangen

     
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  14. Saving Face in Business
    Managing Cross-Cultural Interactions
    Author: Merkin, Rebecca S.
    Published: 2018
    Publisher:  Palgrave Macmillan US, New York

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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  15. Deconstructing public relations
    public relations criticism
    Author: Mickey, Thomas J.
    Published: 2003
    Publisher:  Lawrence Erlbaum Associates, Publishers, Mahwah, N.J.

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: LEA's communication series
    Subjects: Public relations; Deconstruction; Dekonstruktion; Öffentlichkeitsarbeit
    Scope: vii, 167 p.
    Notes:

    Includes bibliographical references and indexes

    Machine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151
  16. Fundamentals of writing for marketing and public relations
    a step-by-step guide for quick and effective results
    Author: Mizrahi, Janet
    Published: 2010
    Publisher:  Business Expert Press, [New York, N.Y.] (222 East 46th Street, New York, NY 10017)

    This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and... more

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    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek

     

    This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781606491744
    RVK Categories: QP 637
    Edition: 1st ed
    Series: Corporate communication collection
    Subjects: Business writing; Communication in marketing; Public relations
    Scope: 1 electronic text (94 p.), ill., digital file
    Notes:

    Title from PDF t.p. (viewed on December 22, 2010)
  17. Fundamentals of writing for marketing and public relations
    a step-by-step guide for quick and effective results
    Author: Mizrahi, Janet
    Published: 2010
    Publisher:  Business Expert Press, [New York, N.Y.] (222 East 46th Street, New York, NY 10017)

    List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits --... more

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    Universität der Bundeswehr München, Universitätsbibliothek
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    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781606491744
    Other identifier:
    RVK Categories: QP 637
    Edition: 1st ed
    Series: Corporate communication collection
    Subjects: Business writing; Communication in marketing; Public relations
    Scope: Online-Ressource (94 p.)
    Notes:

    Includes bibliographical references (p. 85-87) and index
  18. Writing for public relations
    a practical guide for professionals
    Author: Mizrahi, Janet.
    Published: 2016
    Publisher:  Business Expert Press, New York, New York (222 East 46th Street, New York, NY 10017)

    1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References --... more

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    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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    Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Abteilungsbibliothek Schweinfurt
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    1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781631573064; 9781631573057
    Edition: First edition
    Series: Corporate communication collection
    Subjects: Business writing; Public relations
    Scope: Online-Ressource (136 pages)
    Notes:

    Includes bibliographical references (pages 129-132) and index
  19. Managing Chinese-African Business Interactions
    Growing Intercultural Competence in Organizations
    Contributor: Mayer, Claude-Hélène (Publisher); Louw, Lynette (Publisher); Boness, Christian (Publisher)
    Published: 2019; © 2019
    Publisher:  Palgrave Macmillan, Cham ; Springer International Publishing

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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  20. Quick Guide Interkulturelle Kompetenz
    interkulturelle Sensibilisierung für eine grenzenlos erfolgreiche Kommunikation
    Author: Witzenleiter, Holger; Luppold, Stefan
    Published: [2020]
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer Gabler

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658291037
    Other identifier:
    RVK Categories: MR 6700
    Series: Quick Guide
    Subjects: Corporate Communication/Public Relations; Public relations; Kulturkontakt; Interkulturelle Kompetenz
    Scope: 1 Online-Ressource (XII, 138 Seiten), Illustrationen
  21. Narrative Organizations
    Making Companies Future Proof by Working With Stories
    Author: Erlach, Christine; Müller, Michael
    Published: 2020
    Publisher:  Springer, Berlin

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
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    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783662614211
    Other identifier:
    RVK Categories: AP 14450 ; QP 345 ; QP 637
    Series: Management for Professionals
    Subjects: Corporate Communication/Public Relations; Business Strategy/Leadership; Intercultural Communication; Organization; Public relations; Leadership; Intercultural communication; Organization; Planning; Erzählen; Unternehmen; Narrativität; Organisatorisches Lernen; Kommunikation
    Scope: 1 Online-Ressource (X, 223 Seiten), 36 Illustrationen, 8 Illustrationen (farbig)
  22. Storytelling in Organizations
    A Narrative Approach to Change, Brand, Project and Knowledge Management
    Author: Thier, Karin
    Published: 2018
    Publisher:  Springer, Berlin

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783662563830
    Other identifier:
    RVK Categories: AP 14450 ; CW 4500 ; DL 4200 ; QP 345
    Series: Management for Professionals
    Subjects: Business; Public relations; Project management; Knowledge management; Business and Management; Branding; Project Management; Corporate Communication/Public Relations; Knowledge Management; Erzählen; Organisation; Organisatorisches Lernen; Wissensmanagement; Innerbetriebliche Kommunikation; Narrativität; Unternehmen
    Scope: 1 Online-Ressource (XI, 119 Seiten), 34 Illustrationen, 6 Illustrationen (farbig)
  23. Communication and PR from a cross-cultural standpoint
    practical and methodological issues
    Published: c2012
    Publisher:  PIE Peter Lang, Brussels

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783035303520
    RVK Categories: MR 7100 ; QP 305
    Subjects: Interkulturelle Kommunikation; Intercultural communication; Public relations; Öffentlichkeitsarbeit; Teamentwicklung; Kulturkontakt; Forschung; Interkulturelle Kompetenz; Interkulturelles Management
    Scope: 150 p.
    Notes:

    Includes bibliographical references
  24. The public relations writer's handbook
    Author: Lehmann, Whitney
    Published: 2020; © 2020
    Publisher:  Routledge, Taylor & Francis Group, New York

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed... more

     

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--

     
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    Volltext (URL des Erstveroeffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781351261920; 1351261924; 9781351261913; 1351261916; 9781351261890; 1351261894; 9781351261906; 1351261908
    Other identifier:
    Subjects: Public relations; Business writing
    Scope: 1 online resource (xviii, 183 pages), illustrations
    Notes:

    Description based on online resource; title from digital title page (viewed on May 12, 2020)
  25. The public relations writer's handbook
    Author: Lehmann, Whitney
    Published: 2020
    Publisher:  Routledge, Taylor & Francis Group, New York ; Taylor & Francis Group, London

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed... more

    Access:

    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
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    No inter-library loan

     

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--...

     
    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781351261920; 1351261924; 9781351261913; 1351261916; 9781351261890; 1351261894; 9781351261906; 1351261908
    Other identifier:
    Subjects: Public relations; Business writing
    Scope: 1 Online-Ressource (xviii, 183 pages), illustrations
    Notes:

    Includes bibliographical references and index