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1. Congruency, Expectations and Consumer Behavior in Digital Environments

   Author: Nimmermann, Frederic

   Published: 2020

   Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden

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   Source:	Union catalogues
   Language:	English
   Media type:	Ebook
   Format:	Online
   ISBN:	9783658284213
   Other identifier:	9783658284213 doi: 10.1007/978-3-658-28421-3 urn: urn:nbn:de:101:1-2020052110420593115681
   Edition:	1st edition 2020
   Series:	Handel und Internationales Marketing Retailing and International Marketing
   Subjects:	Digitalisierung; Verbraucherverhalten; Online-Dienst; Multimediaprodukt; Verbraucherverhalten; Computerspiel; Internet; Nutzung
   Other subjects:	(stw)Digitale Güter; (stw)Konsumentenverhalten; (stw)Computerspiel; (stw)Internetnutzung; (Produktform)Electronic book text; (BISAC Subject Heading)BUS043000; (BISAC Subject Heading)KJS; Advertising; Complaint Management; Congruency Theory; Construal Level Theory; Conversational Agents; Digital Environments; Digital Gaming; E-Commerce; Expectation Confirmation Theory; Justice Theories; Media Equation Theory; New Media Form and eSports; (BISAC Subject Heading)BUS090000; (BISAC Subject Heading)BUS058000; (BIC subject category)KJE; (Springer Nature Marketing Classification)C; (Springer Nature Subject Code)SC513000: Marketing; (Springer Nature Subject Code)SC522060: e-Business/e-Commerce; (Springer Nature Subject Code)SC524000: Sales/Distribution; (Springer Nature Subject Collection)SUCO41169: Business and Management
   Scope:	Online-Ressource