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Displaying results 1 to 6 of 6.

  1. Erlösmodelle in der Games-Branche
    Status Quo der Marktführer in den wichtigsten Genres
    Author: Dühr, Felix; Broens, Michael
    Published: [2023]
    Publisher:  Springer Gabler, Wiesbaden

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    Hochschul- und Landesbibliothek RheinMain, Rheinstraße
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783658409982; 3658409983
    Other identifier:
    9783658409982
    DDC Categories: 790; 650
    Series: essentials
    Subjects: Computerspielindustrie; Geschäftsmodell; Erlösplanung; Marktsegmentierung; Preisbildung
    Scope: X, 54 Seiten, Illustrationen, 21 cm x 14.8 cm, 103 g
  2. Erlösmodelle in der Games-Branche
    Status Quo der Marktführer in den wichtigsten Genres
    Author: Dühr, Felix; Broens, Michael
    Published: 2023
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer International Publishing AG, Cham

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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658409999; 3658409991
    Other identifier:
    DDC Categories: 650; 790
    Edition: 1st ed. 2023
    Series: essentials
    Subjects: Computerspielindustrie; Geschäftsmodell; Erlösplanung; Marktsegmentierung; Preisbildung; Business; Management science; Business and Management
    Scope: 1 Online-Ressource (X, 54 Seiten), 2 Abb.
  3. Competitive Model Selection in Algorithmic Targeting
    Author: Iyer, Ganesh; Ke, T. Tony
    Published: March 2023
    Publisher:  National Bureau of Economic Research, Cambridge, Mass

    This paper studies how market competition influences the algorithmic design choices of firms in the context of targeting. Firms face the general trade-off between bias and variance when choosing the design of a supervised learning algorithm in terms... more

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    This paper studies how market competition influences the algorithmic design choices of firms in the context of targeting. Firms face the general trade-off between bias and variance when choosing the design of a supervised learning algorithm in terms of model complexity or the number of predictors to accommodate. Each firm then appoints a data analyst that uses the chosen algorithm to estimate demand for multiple consumer segments, based on which, it devises a targeting policy to maximize estimated profit. We show that competition may induce firms to strategically choose simpler algorithms which involve more bias. This implies that more complex/flexible algorithms tend to have higher value for firms with greater monopoly power

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: NBER working paper series ; no. w31002
    Subjects: Marktsegmentierung; Modellierung; Algorithmus; Wettbewerb; IT-gestütztes Marketing; Theorie; Oligopoly and Other Forms of Market Imperfection; Oligopoly and Other Imperfect Markets; Advertising
    Scope: 1 Online-Ressource, illustrations (black and white)
    Notes:

    Hardcopy version available to institutional subscribers
  4. Erlösmodelle in der Games-Branche
    Status quo der Marktführer in den wichtigsten Genres
    Author: Dühr, Felix; Broens, Michael
    Published: [2023]
    Publisher:  Springer Gabler, Wiesbaden, Germany

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  5. Nachhaltige Innovationsstrategien
    Wie Unternehmen Bedürfnisse übersetzen können​
    Author: Ruhnke, Tobias
    Published: 2023
    Publisher:  Schäffer-Poeschel, Freiburg

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  6. Erlösmodelle in der Games-Branche
    Status Quo der Marktführer in den wichtigsten Genres
    Author: Dühr, Felix; Broens, Michael
    Published: 2023
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden

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