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  1. Segmenting the Chinese consumer goods market
    a hybrid approach
    Author: Bauer, Erich; Liu, Yanli
    Published: 2006
    Publisher:  IWIM, Univ. Bremen, Bremen

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    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Brandenburgische Technische Universität Cottbus - Senftenberg, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    RVK Categories: QB 910 ; QM 000 ; QR 540
    DDC Categories: 330
    Series: Materialien des Wissenschaftsschwerpunktes Globalisierung der Weltwirtschaft ; 39
    Subjects: Konsumgütermarkt; Marktsegmentierung; Positionierung <Marketing>
    Scope: V, 82 S., graph. Darst.
  2. Segmenting the Chinese consumer goods market
    a hybrid approach
    Author: Bauer, Erich
    Published: 2006
    Publisher:  IWIM, Univ., Fachbereich Wirtschaftswiss., Bremen

    Due to the economic liberalization processes and the ongoing opening of the Chinese economy for foreign trade and investment, which have been carried out since 1980, Chinese consumer goods markets have been transformed from sellers markets into... more

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    working papers
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    Due to the economic liberalization processes and the ongoing opening of the Chinese economy for foreign trade and investment, which have been carried out since 1980, Chinese consumer goods markets have been transformed from sellers markets into buyers markets throughout the last years. In such markets, characterized by a surplus of supply and a strong competition between a large number of national as well as foreign suppliers, a company can only succeed if it pursues a strategy of market segmentation. i.e. adjusts its product and as far as possible some other elements of the marketing mix to the needs and wants of one or several selected market segments. But up to now not only few but also rather inadequate empirical segmentation studies of these markets have been carried out and published. So, this book will present the results of a newer and better designed segmentation study of Chinese consumer goods markets. This study identifies and characterizes 12 market segments that are internally homogeneous and externally heterogeneous with regard to the product related needs and wants of their members. Moreover, it explains the possibilities of a segment specific tailoring of some other elements of the marketing mix. In that way it provides a valid and reliable informational basis for designing and pursuing a strategy of market segmentation in Chinese consumer goods markets.

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QG 860 ; QB 910 ; QM 000 ; QR 540
    Series: Materialien des Wissenschaftsschwerpunktes Globalisierung der Weltwirtschaft ; 39
    Subjects: Konsumgüter; Konsumgütermarketing; Marktsegmentierung; China
    Scope: V, 82 S., graph. Darst., Kt
  3. Mehrwertorientierte Gestaltung mobiler Dienste im Fahrzeug
    eine empirische Untersuchung von Nutzeranforderungen
    Author: Bauer, Hans H.; Schüle, Anja; Toma, David
    Published: 2006
    Publisher:  Institut für Marktorientierte Unternehmensführung, Univ. Mannheim, Mannheim

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    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    Badische Landesbibliothek
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    Universitätsbibliothek Mannheim
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    2024 BW 1276-M104
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3893333428
    RVK Categories: QR 524
    Series: Reihe: Management Arbeitspapiere ; M104
    Subjects: Telekommunikationsdienst; Mobilkommunikation; Marktsegmentierung; Deutschland; Kraftfahrzeug
    Scope: 34 Bl., graph. Darst.
    Notes:

    Literaturverz. Bl. 30 - 34
  4. Analiz konkurencii v rossijskom bankovskom sektore
    Published: 2006

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    C 248516
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    Content information
    Source: Union catalogues
    Language: Russian
    Media type: Ebook
    Format: Online
    ISBN: 5932551968
    Series: Naučnye trudy / Institut Ėkonomiki Perechodnogo Perioda ; 96R
    Subjects: Bank; Bankgeschäft; Wettbewerb; Marktsegmentierung; Wettbewerbstheorie; Schätzung; Russland
    Scope: Online-Ressource, 121 S. = 0,8 MB, Text, graph. Darst.
    Notes:

    Zsfassung in engl. Sprache
  5. Money market integration
    Author: Bartolini, Leonardo; Hilton, Spence; Prati, Alessandro
    Published: 2006
    Publisher:  IMF, Washington, DC

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 128 (06.207)
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    ifo Institut für Wirtschaftsforschung an der Universität München, Bibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: IMF working paper ; 06/207
    Subjects: Geldmarkt; Euromarkt; Marktintegration; Marktsegmentierung; USA
    Scope: 26 S., graph. Darst.
    Notes:

    Literaturverz. S. 25 - 26
  6. Identifying vertical product differentiation in three Polish manufacturing industries: an enterprise survey
    Published: March 2006

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 1091 (320)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Studies & analyses / Center for Socual and Economic Research ; 320
    Subjects: Produktdifferenzierung; Marktsegmentierung; Industrie; Polen
    Scope: Online-Ressource, 26 S., Text
  7. Nontraded goods, market segmentation, and exchange rates
    Author: Dotsey, Michael; Duarte, Margarida
    Published: 2006

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 80 (06.9)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Working papers / Research Department, Federal Reserve Bank of Philadelphia ; 06.8
    Subjects: Wechselkurs; Marktsegmentierung; Nicht-handelbare Güter; Finanzmarkt; Theorie; OECD-Staaten; exchange rates
    Scope: 39 S., graph. Darst.
    Notes:
  8. Logistische Tourenplanung auf der Basis hierarchischer Kunden-Clusterungen
    Author: Riebeling, Frank
    Published: 2006

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    Universitätsbibliothek Braunschweig
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    4558-5409
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    RVK Categories: QH 462
    Subjects: Tourenplanung; Logistikdienstleister; Clusteranalyse; Marktsegmentierung; Theorie
    Scope: XX, 287 S., graph. Darst.
    Notes:

    Regensburg, Univ., Diss., 2006
  9. Segmenting the Chinese consumer goods market
    a hybrid approach
    Published: 2006
    Publisher:  IWIM, Bremen

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Online
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    Series: Materialien des Wissenschaftsschwerpunktes "Globalisierung der Weltwirtschaft" ; 39
    Subjects: Konsumgüter; Konsumgütermarketing; Marktsegmentierung; China
    Scope: Online-Ressource (82 S.)
  10. Competitive screening and market segmentation
    Published: Sept. 2006
    Publisher:  Cowles Foundation for Research in Economics, Yale Univ, New Haven, Conn.

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Cowles Foundation discussion paper ; 1580
    Subjects: Marktsegmentierung; Wettbewerbsstrategie; Nash-Gleichgewicht; Gleichgewichtstheorie; Theorie
    Scope: Online-Ressource, 28 S., Text, graph. Darst.
    Notes:

    Record-last-verified: 14-02-07
  11. Märkte
    Consumer Electronics
    Published: 2005-2008
    Publisher:  Springer, Hamburg

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    Deutsche Nationalbibliothek
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    Z 2005 B 1698
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    2005 - 2008
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    2005
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    2008
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    2005
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Subjects: Unterhaltungselektronik; Markt; Marktsegmentierung; Deutschland
    Scope: 30 cm
    Notes:

    Ersch. unregelmäßig
  12. Development of a resource-based model of market segmentation
    Author: Sausen, Karsten
    Published: 2006

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    Staats- und Universitätsbibliothek Bremen
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    11a bwl 403.7/154
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Other identifier:
    3177
    RVK Categories: QP 621
    Subjects: Ressourcenorientierter Ansatz; Marktsegmentierung; Wettbewerbsvorteil
    Scope: X, 341 S, Ill., graph. Darst
    Notes:

    St. Gallen, Univ., Diss., 2006
  13. Akquisition neuer Zielgruppen
    integriertes Management von Aquisitions- und Spill-Over-Potentialen
    Author: Koch, Markus
    Published: 2006

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    Staats- und Universitätsbibliothek Bremen
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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    Other identifier:
    3134
    RVK Categories: QP 621 ; QP 620
    Subjects: Konsumgütermarketing; Zielgruppe; Marktsegmentierung; Beziehungsmarketing; Handelsmarke; Spillover-Effekt; Kfz-Industrie; Theorie; Deutschland; Minderheit
    Scope: XIII, 294 S, Ill., graph. Darst
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    St. Gallen, Univ., Diss., 2005
  14. Tax rate variability and public spending as sources of indeterminacy
    Author: Lloyd-Braga, Teresa; Modesto, Leonor; Seegmuller, Thomas
    Published: 2006
    Publisher:  Centre for Economic Policy Research, London

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Book
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    Series: Array ; 5796
    Subjects: Öffentliche Ausgaben; Externer Effekt; Steuerpolitik; Finanzmarkt; Marktsegmentierung; Wirtschaftsmodell
    Scope: 30, [7] S., graph. Darst.
  15. Risks of private enterprise financing in Nanjing and Shanghai, China and gender relationships in credit channels of private firms in Nanjing and Shanghai, China
    Author: Hsu, Sara
    Published: 2006

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    B 377416
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: KMU; Finanzierung; Geschlecht; Geschlechterdiskriminierung; Kreditmarkt; Marktsegmentierung; Kreditrisiko; Informeller Finanzsektor; China
    Scope: XX, 359 S., graph. Darst.
    Notes:

    Kopie, ersch. im Verl. UMI, Ann Arbor, Mich

    Zugl.: Salt Lake City, Utah, Univ. of Utah, Dep. of Economics, Diss., 2006
  16. Segmenting the Chinese consumer goods market :
    a hybrid approach /
    Author: Bauer, Erich
    Published: 2006.
    Publisher:  IWIM, Univ. Bremen,, Bremen :

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    Freie Universität Berlin, Universitätsbibliothek, Zentralbibliothek
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Contributor: Liu, Yanli
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910 ; QM 000 ; QR 540
    Series: Materialien des Wissenschaftsschwerpunktes Globalisierung der Weltwirtschaft ; 39
    Subjects: Konsumgütermarkt; Marktsegmentierung; Positionierung <Marketing>
    Scope: V, 82 S. :, graph. Darst.
  17. Segmenting the Chinese consumer goods market
    a hybrid approach
    Author: Bauer, Erich; Liu, Yanli
    Published: 2006
    Publisher:  IWIM, Bremen

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QG 860 ; QB 910 ; QM 000 ; QR 540 ; QB 910 ; QM 000 ; QR 540 ; QG 860
    Series: Materialien des Wissenschaftsschwerpunktes "Globalisierung der Weltwirtschaft" ; Bd. 39
    Subjects: Konsumgut; Marketing; Marktsegmentierung
    Other subjects: (stw)Konsumgüter; (stw)Konsumgütermarketing; (stw)Marktsegmentierung; (stw)China; Graue Literatur
    Scope: V, 82 S., graph. Darst., 21 cm
    Notes:

    Literaturverz. S. 73 - 76. - Auch im Internet unter der Adresse www.iwim.uni-bremen.de verfügbar
  18. Segmenting the Chinese consumer goods market
    a hybrid approach
    Author: Bauer, Erich
    Published: 2006
    Publisher:  IWIM, Univ., Fachbereich Wirtschaftswiss., Bremen

    Due to the economic liberalization processes and the ongoing opening of the Chinese economy for foreign trade and investment, which have been carried out since 1980, Chinese consumer goods markets have been transformed from sellers markets into... more

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Due to the economic liberalization processes and the ongoing opening of the Chinese economy for foreign trade and investment, which have been carried out since 1980, Chinese consumer goods markets have been transformed from sellers markets into buyers markets throughout the last years. In such markets, characterized by a surplus of supply and a strong competition between a large number of national as well as foreign suppliers, a company can only succeed if it pursues a strategy of market segmentation. i.e. adjusts its product and as far as possible some other elements of the marketing mix to the needs and wants of one or several selected market segments. But up to now not only few but also rather inadequate empirical segmentation studies of these markets have been carried out and published. So, this book will present the results of a newer and better designed segmentation study of Chinese consumer goods markets. This study identifies and characterizes 12 market segments that are internally homogeneous and externally heterogeneous with regard to the product related needs and wants of their members. Moreover, it explains the possibilities of a segment specific tailoring of some other elements of the marketing mix. In that way it provides a valid and reliable informational basis for designing and pursuing a strategy of market segmentation in Chinese consumer goods markets.

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QG 860 ; QB 910 ; QM 000 ; QR 540
    Series: Materialien des Wissenschaftsschwerpunktes Globalisierung der Weltwirtschaft ; 39
    Subjects: Konsumgüter; Konsumgütermarketing; Marktsegmentierung; China
    Scope: V, 82 S., graph. Darst., Kt