Skip to main navigation Skip to main content
info(at)avldigital.remove-this.de
Deutsch English
Last searches

Results for *

Displaying results 1 to 25 of 25.

  1. Ethnic marketing
    accepting the challenge of cultural diversity
    Author: Pires, Guilherme Dias; Stanton, P. John
    Published: 2005
    Publisher:  Thomson Learning, London [u.a.]

    Location:
    Universitätsbibliothek der LMU München
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Passau
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    OTH- Ostbayerische Technische Hochschule Regensburg, Hochschulbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 1861529961
    RVK Categories: QP 600
    Edition: 1. ed.
    Subjects: Etnische groepen; Marketing; Minority consumers; Target marketing; Nationale Minderheit; Zielgruppe; Interkulturelle Kompetenz; Ethnische Gruppe; Marketing; Marktsegmentierung
    Scope: XI, 274 S., graph. Darst.
  2. Ethnic marketing
    accepting the challenge of cultural diversity
    Author: Pires, Guilherme Dias; Stanton, P. John
    Published: 2005
    Publisher:  Thomson Learning, London [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 1861529961
    RVK Categories: QP 600
    Edition: 1. ed.
    Subjects: Etnische groepen; Marketing; Minority consumers; Target marketing; Nationale Minderheit; Zielgruppe; Interkulturelle Kompetenz; Ethnische Gruppe; Marketing; Marktsegmentierung
    Scope: XI, 274 S., graph. Darst.
  3. Consideration sets as goal-derived categories
    an application to market structuring
    Author: Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M.
    Published: 2005
    Publisher:  Humboldt-Univ., Wirtschaftswiss. Fak., Berlin

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1272 (44)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Discussion papers in business ; 44
    Subjects: Marktsegmentierung; Wettbewerbsstrategie; Markenartikel; Konsumentenverhalten; Qualitative Methode; Kfz-Industrie; Schätzung; Theorie; Deutschland; Kognition; Wettbewerbsstrategie
    Scope: 38 S, graph. Darst
    Notes:

    Literaturverz. S. 25 - 32
  4. Essays in search theory
    Author: Tan, Serene
    Published: 2005

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B 348501
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Suchtheorie; Suchtheorie; Arbeitsmarktsegmentation; Marktsegmentierung; Betriebsgröße; Wohlfahrtsanalyse; Theorie
    Scope: VII, 84 S., graph. Darst.
    Notes:

    Kopie, ersch. im Verl. UMI, Ann Arbor, Mich. - Enth. 3 Beitr

    Zugl.: Philadelphia, Pa., Univ. of Pennsylvania, Diss., 2005
  5. Estimation and evaluation of a segmented markets monetary model
    Published: June 2005
    Publisher:  Dep. of Economics, Rutgers, the State Univ. of New Jersey, New Brunswick, NJ

    This paper develops a heterogeneous agents segmented markets model with endogenous production and a monetary authority that follows a Taylor-type interest rate rule. The model is estimated using Markov chain Monte Carlo techniques and is evaluated as... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan

     

    This paper develops a heterogeneous agents segmented markets model with endogenous production and a monetary authority that follows a Taylor-type interest rate rule. The model is estimated using Markov chain Monte Carlo techniques and is evaluated as a framework suitable for empirical monetary analysis. We find that the segmented markets friction significantly improves the statistical out-of-sample prediction performance of the model, and generates delayed and realistic impulse response functions to monetary policy shocks. In addition, we find that the estimates of the Taylor rule are stable across the pre-1979 and post-1982 periods in our sample, while the volatilities of the structural shocks faced in the pre-1979 period are substantially higher than in the post-1982 period.

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Working papers / Department of Economics, Rutgers, the State University of New Jersey ; 2005,05
    Subjects: Marktsegmentierung; Geldpolitik; Taylor-Regel; Schock; Theorie
    Scope: Online-Ressource, 37 p., text, ill
  6. Consumers' quality perception as a basis for fish market segmentation in Belgium
    Published: Dec. 2005
    Publisher:  Faculteit Economie en Bedrijfskunde, Univ. Gent, Gent

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1480 (351)
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    D/2005/7012/69
    Series: Working paper / Universiteit Gent, Faculteit Economie en Bedrijfskunde ; 351
    Subjects: Fischmarkt; Marktsegmentierung; Konsumentenverhalten; Produktqualität; Belgien
    Scope: Online-Ressource, 32 S. = 239 Kb, Text
  7. Märkte
    Consumer Electronics
    Published: 2005-2008
    Publisher:  Springer, Hamburg

    Location:
    Deutsche Nationalbibliothek
    Signature:
    Z 2005 B 1698
    Availability information
    2005 - 2008
    Location:
    Deutsche Nationalbibliothek
    Signature:
    Z 2005 B 1698
    Availability information
    2005 - 2008

    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    Einzelsignatur
    Availability information
    2005
    Inter-library loan:
    No loan of volumes, only paper copies will be sent
    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    Y/13770
    Availability information
    2008
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Einzelsign.
    Availability information
    2005
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    V 6166
    Availability information
    2008
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Einzelsign.
    Availability information
    2005
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Mannheim
    Signature:
    ZL 5750
    Availability information
    2005; 2008
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Subjects: Unterhaltungselektronik; Markt; Marktsegmentierung; Deutschland
    Scope: 30 cm
    Notes:

    Ersch. unregelmäßig
  8. Werte als Grundlage der Kundensegmentierung
    eine kritische Analyse der Semiometrie
    Author: Constanze, Paul
    Published: 2005
    Publisher:  FGM-Verl., München

    Location:
    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
    Signature:
    BW 40.07 Cons 29489
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A 245260
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
    Signature:
    08-13011
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3934491324
    Series: Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing ; 164
    Subjects: Marktsegmentierung; Soziale Werte; Kritik; Theorie; Semiotik
    Scope: 126 S, graph. Darst, 210 mm x 50 mm, 120 gr.
    Notes:

    Zugl.: München, Univ., Dipl.-Arbeit, 2005
  9. Kundenwertorientierte Segmentierung von Urlaubsreisenden auf der Basis von Entscheidungsstilen und Kaufmotiven
    Ergebnisse einer empirischen Studie
    Author: Huber, Frank; Kressmann, Frank; Rudolph, Angela
    Published: 2005
    Publisher:  Center of Market-Oriented Product and Production Management, Mainz

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 247045
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3980971171
    Series: Array ; 7
    Subjects: Urlaubsverhalten; Marktsegmentierung; Konsumentenverhalten; Schätzung; Deutschland; Kundenwert
    Scope: 51 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 48 - 51
  10. Money market integration
    Published: Oct. 2005
    Publisher:  Federal Reserve Bank of New York, New York, NY

    We use transaction-level data and detailed modeling of the high-frequency behavior of federal funds-Eurodollar yield spreads to provide evidence of strong integration between the federal funds and Eurodollar markets, the two core components of the... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1140 (227)
    Inter-library loan:
    No inter-library loan
    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 207 (227)
    Inter-library loan:
    No inter-library loan

     

    We use transaction-level data and detailed modeling of the high-frequency behavior of federal funds-Eurodollar yield spreads to provide evidence of strong integration between the federal funds and Eurodollar markets, the two core components of the dollar money market. Our results contrast with previous research indicating that these two markets are segmented, showing them to be well integrated even at high (intraday) frequency. We document several patterns in the behavior of federal funds-Eurodollar spreads, including liquidity effects from trading volume on yield spreads' volatility. Our analysis supports the view that targeting federal funds rates alone is sufficient to stabilize rates in the (much larger) dollar money market as a whole. -- federal funds ; Eurodollar ; market segmentation

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/60636
    Series: Staff reports / Federal Reserve Bank of New York ; 227
    Subjects: Geldmarkt; Euromarkt; Marktintegration; Marktsegmentierung; USA
    Scope: Online-Ressource (PDF-Datei: 18, [11] S., KB), graph. Darst.
    Notes:

    Record-last-verified: 28-11-05
  11. Geographical segmentation of US capital markets
    Author: Becker, Bo
    Published: 2005

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B 354172
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Bank; Kreditmarkt; Marktsegmentierung; Regionales Cluster; USA
    Scope: VI, 72 S., graph. Darst.
    Notes:

    Kopie, ersch. im Verl. UMI, Ann Arbor, Mich

    Zugl.: Chicago, Ill., Univ. of Chicago, Graduate School of Business, Diss., 2005
  12. On the segmentation of markets
    Author: Jacquet, Nicolas Laurent; Tan, Serene
    Published: 2005

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1099 (477)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 477
    Subjects: Prinzipal-Agent-Theorie; Marktsegmentierung; Marktstruktur
    Scope: 33 S, graph. Darst
  13. Extern segmentierte Laddering-Daten: Wann sind Segmentvergleiche zulässig und wann Unterschiede zwischen Segmenten signifikant?
    Ein Vorschlag für einen Homogenitätstest
    Published: 2005
    Publisher:  Univ., Gießen

    Location:
    Leibniz-Institut für Agrarentwicklung in Transformationsökonomien, Bibliothek
    Signature:
    A 4.3.2 Exte
    Inter-library loan:
    No inter-library loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 513 (75)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Agrarökonomische Diskussionsbeiträge ; 75
    Subjects: Marktforschung; Stichprobenerhebung; Marktsegmentierung; Statistischer Test; Befragung; Means-Ends-Chains
    Scope: 62, III S., Ill.
  14. Alternativen zum Rabatt
    wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
    Author: Bauer, Hans H.; Görtz, Gunnar; Exler, Stefanie
    Published: 2005
    Publisher:  Inst. für Marktorientierte Unternehmensführung, Univ., Mannheim

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 244292
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 389333324x
    RVK Categories: QR 524 ; QP 622
    Series: Reihe: Management Know-how ; M99
    Subjects: Kfz-Gewerbe; Verkaufsförderung; Werbewirkung; Konsumentenverhalten; Marktsegmentierung; Deutschland
    Scope: 28 Bl, Ill
  15. Local network externalities and market segmentation
    Published: Apr. 2005
    Publisher:  Univ. of Warwick, Dep. of Economics, Coventry

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 53 (725)
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Warwick economic research papers ; 725
    Subjects: Netzwerkökonomik; Marktsegmentierung; Theorie
    Scope: Online-Ressource, 27 p., text
  16. Internes Rating spezieller Kundensegmente bei den Banken in Mecklenburg-Vorpommern, unter besonderer Berücksichtigung von Nonprofit-Organisationen
    Published: 2005
    Publisher:  Hochschule, Fachbereich Wirtschaft, Wismar

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan

    Location:
    Landesbibliothek Mecklenburg-Vorpommern Günther Uecker im Landesamt für Kultur und Denkmalpflege
    Inter-library loan:
    No inter-library loan

    Location:
    Hochschule Wismar, University of Applied Sciences: Technology, Business and Design, Hochschulbibliothek
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 3910102662
    Series: Wismarer Diskussionspapiere ; 2005,10
    Subjects: Kreditwürdigkeit; Firmenkundengeschäft; Marktsegmentierung; Nonprofit-Organisation; Krankenhaus; Deutschland; Mecklenburg-Vorpommern
    Scope: Online-Ressource, 50, 6 p., text, ill
    Notes:

    Record-last-verified: 09-08-05
  17. Increasing compatibility as a competitive tool
    Published: Febr. 2005
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 40 (2005.18)
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Edition: rev
    Series: Array ; 2005,18
    Subjects: Produktdifferenzierung; Marktsegmentierung; Produktgestaltung; Wettbewerbsstrategie; Theorie
    Scope: Online-Ressource, 36 p., text, ill
  18. Market segmentation and product technology selection for remanufacturable products
    Published: 2005
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 40 (2005.01)
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Edition: rev
    Series: Array ; 2005,01
    Subjects: Betriebliche Kreislaufwirtschaft; Gebrauchtmarkt; Marktsegmentierung; Technologiewahl; Produktionstechnik; Theorie
    Scope: Online-Ressource, 27 p., text, ill
  19. Are European corporate bond and default swap markets segmented?
    Published: Mar. 2005
    Publisher:  FAME, Genève

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1355 (133)
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Research paper series / FAME, International Center for Financial Asset Management and Engineering ; 133
    Subjects: Unternehmensanleihe; Risikoprämie; Marktsegmentierung; Arbitrage; Theorie; Kreditderivat
    Scope: Online-Ressource, 39 p. = 1249 KB, text, ill
  20. Extern segmentierte Laddering-Daten: Wann sind Segmentvergleiche zulässig und wann Unterschiede zwischen Segmenten signifikant?
    ein Vorschlag für einen Homogenitätstest
    Author: Böcker, Andreas; Hartl, Jochen; Kliebisch, Christoph; Berlichingen, Julia Christina von
    Published: 2005
    Publisher:  Justus-Liebig-Universität Gießen, Gießen

    Location:
    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    Series: Agrarökonomische Diskussionsbeiträge ; 75
    Subjects: Marktforschung; Stichprobenerhebung; Marktsegmentierung; Statistischer Test; Befragung; Means-Ends-Chains
    Scope: 1 Online-Ressource (62, III Seiten)
  21. Ethnic marketing :
    accepting the challenge of cultural diversity /
    Author: Pires, Guilherme Dias
    Published: 2005.
    Publisher:  Thomson Learning,, London [u.a.] :

    Location:
    Freie Universität Berlin, Universitätsbibliothek, Zentralbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Philologische Bibliothek, FU Berlin
    Contributor: Stanton, P. John
    Language: English
    Media type: Book
    Format: Print
    ISBN: 1-86152-996-1
    RVK Categories: QP 600
    Edition: 1. ed.
    Subjects: Etnische groepen; Marketing; Minority consumers; Target marketing; Marketing; Ethnische Gruppe; Zielgruppe; Interkulturelle Kompetenz; Marktsegmentierung; Nationale Minderheit
    Scope: XI, 274 S. :, graph. Darst.
  22. Lohnt sich eine segmentspezifische Gestaltung von Websites?
    eine Integration von Usernutzen- und Userwert-Segmentierung
    Author: Bauer, Hans H.; Donnevert, Tobias; Hammerschmidt, Maik
    Published: 2005
    Publisher:  IMU, Mannheim

    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893333387; 389333338X
    RVK Categories: ST 253 ; ST 253
    Series: Reihe: Management-Know-how : M ; Nr. 100
    Subjects: Marktsegmentierung; Website
    Other subjects: (stw)Marktsegmentierung; (stw)Website; Graue Literatur
    Scope: 43 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. S. 41 - 43
  23. The theoretical derivation of credit market segmentation as the result of a free market process
    Author: Tschach, Ingo
    Published: 2005
    Publisher:  Univ.-Bibliothek Frankfurt am Main, Frankfurt am Main

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    DDC Categories: 330; 380; 650; 670
    Series: Universität Frankfurt am Main. Fachbereich Wirtschaftswissenschaften: [Working paper series / Finance and accounting] Working paper series, Finance & Accounting ; No. 103
    Subjects: Kreditmarkt; Marktsegmentierung; Schattenbank; Kreditrestriktion; Return on Investment; Betriebsgröße; Klein- und Mittelbetrieb; Theorie; Kreditgeschäft; Ausfallrisiko; Zinsfuß
    Other subjects: (stw)Kreditmarkt; (stw)Marktsegmentierung; (stw)Informeller Finanzsektor; (stw)Kreditrationierung; (stw)Return on Investment; (stw)Betriebsgröße; (stw)KMU; (stw)Theorie; (stw)Entwicklungsländer; Arbeitspapier; Graue Literatur
    Scope: Online-Ressource
  24. Lohnt sich eine segmentspezifische Gestaltung von Websites?
    eine Integration von Usernutzen- und Userwert-Segmentierung
    Author: Bauer, Hans H.; Donnevert, Tobias; Hammerschmidt, Maik
    Published: 2005
    Publisher:  Universitätsbibliothek Mannheim, Mannheim

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    RVK Categories: ST 253 ; ST 253
    Series: Management Know-How ; M100
    Subjects: Website; Lohn; Segmentierung; Führungskraft; Marktsegmentierung; Website
    Other subjects: (stw)Marktsegmentierung; (stw)Website; Graue Literatur
    Scope: Online-Ressource
  25. Lohnt sich eine segmentspezifische Gestaltung von Websites?
    Author: Bauer, Hans H.; Donnevert, Tobias; Hammerschmidt, Maik
    Published: 2005
    Publisher:  Institut für Marktorientierte Unternehmensführung, Univ. Mannheim, Mannheim

    Location:
    Badische Landesbibliothek
    Signature:
    106 K 2188
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 246734
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Mannheim
    Signature:
    2024 BW 1276-M100
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 389333338X
    RVK Categories: ST 253
    Series: Reihe: Management Know-how ; M100
    Subjects: Marktsegmentierung; Website
    Scope: [7], 43 Bl., graph. Darst.