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Displaying results 1 to 25 of 180.

  1. Strategien der Internationalisierung im Telekommunikationsmarkt
    Author: Elixmann, Dieter; Wörter, Martin
    Published: 2001
    Publisher:  WIK, Bad Honnef

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    6 B 46075
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    Staats- und Universitätsbibliothek Bremen
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    RA 8113(220)
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    Universitätsbibliothek Kiel, Zentralbibliothek
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    WP 3-220
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    Series: Diskussionsbeitrag / Wissenschaftliches Institut für Kommunikationsdienste, WIK ; 220
    Subjects: Telekommunikation; Multinationales Unternehmen; Auslandsinvestition; Marktsegmentierung; EU-Staaten
    Scope: VI, 60 S, graph. Darst
    Notes:

    Literaturverz. S. 31 - 32
  2. Audit market segmentation
    the impact of mid-tier audit firms on competition
    Author: Simons, Dirk; Zein, Nicole
    Published: 2007
    Publisher:  Univ., Sonderforschungsbereich 504, Mannheim

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 1155 (07.47)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung ; 07,47
    Subjects: Wirtschaftsprüfung; Marktstruktur; Marktsegmentierung; Produktdifferenzierung; Hotelling-Modell; Wettbewerb; Theorie; EU-Staaten
    Scope: II, 32 Bl., graph. Darst.
  3. Erlösmodelle in der Games-Branche
    Status Quo der Marktführer in den wichtigsten Genres
    Author: Dühr, Felix; Broens, Michael
    Published: [2023]
    Publisher:  Springer Gabler, Wiesbaden

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    Hochschul- und Landesbibliothek RheinMain, Rheinstraße
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    60 KVA 2900
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783658409982; 3658409983
    Other identifier:
    9783658409982
    DDC Categories: 790; 650
    Series: essentials
    Subjects: Computerspielindustrie; Geschäftsmodell; Erlösplanung; Marktsegmentierung; Preisbildung
    Scope: X, 54 Seiten, Illustrationen, 21 cm x 14.8 cm, 103 g
  4. Strategien der Internationalisierung im Telekommunikationsmarkt
    Author: Elixmann, Dieter; Wörter, Martin
    Published: 2001
    Publisher:  WIK, Bad Honnef

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    Series: Diskussionsbeitrag / Wissenschaftliches Institut für Kommunikationsdienste, WIK ; 220
    Subjects: Telekommunikation; Multinationales Unternehmen; Auslandsinvestition; Marktsegmentierung; EU-Staaten
    Scope: VI, 60 S, graph. Darst
    Notes:

    Literaturverz. S. 31 - 32
  5. Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-consumer-Marketing
    Author: Bauer, Hans H.; Stokburger-Sauer, Nicola; Müller, Verena
    Published: 2003
    Publisher:  IMU, Mannheim

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893332915; 389333291X
    Other identifier:
    9783893332915
    RVK Categories: QP 620 ; QP 620
    Series: Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim : W ; Nr. 63
    Subjects: Marketing; Verbraucherverhalten; Lebensstil; Klassifikation; Marktsegmentierung; Theorie
    Other subjects: (stw)Konsumgütermarketing; (stw)Konsumentenverhalten; (stw)Lebensstil; (stw)Klassifikation; (stw)Marktsegmentierung; (stw)Theorie; (stw)Deutschland; (VLB-FS)B-2-C; (VLB-PF)BB: Gebunden; Arbeitspapier; Graue Literatur; Buch
    Scope: 39 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 34 - 39
  6. Adverse selection and the economic limits of market substitution
    an application to e-commerce and traditional trade in used cars
    Author: Fabel, Oliver; Lehmann, Erik
    Published: 2000
    Publisher:  Univ., Fachbereich Wirtschaftswiss., Rechts-, Wirtschafts- und Verwaltungswiss. Sektion, Konstanz

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Array ; 302
    Subjects: E-Business; Informationseffizienz; Marktsegmentierung; Produktqualität; Adverse Selektion; Schätzung; Theorie; Deutschland; Effizienzmarkthypothese; Gebrauchtfahrzeug
    Scope: 32 S, graph. Darst., Tab, 30 cm
    Notes:

    Literaturverz. S. 21 - 24
  7. Risikoeinstellung, Risikoverhalten und Marketing für Finanzdienstleistungen
    Author: Schade, Christian D.; Steul, Martina
    Published: 1998
    Publisher:  Forschungsgruppe Konsum und Verhalten, [Frankfurt]

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    C 217254
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Arbeitspapier / Forschungsgruppe Konsum und Verhalten ; Nr. 24
    Subjects: Finanzdienstleistung; Bankmarketing; Konsumentenverhalten; Anlageverhalten; Risikopräferenz; Marktsegmentierung; Theorie
    Scope: III, 53 Bl, graph. Darst, 30 cm
    Notes:

    Literaturverz. Bl. 49 - 53
  8. The theoretical derivation of credit market segmentation as the result of a free market process
    Author: Tschach, Ingo E.
    Published: 2003
    Publisher:  Johann-Wolfgang-Goethe-Univ., Fachbereich Wirtschaftswiss., Frankfurt am Main

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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 103
    Subjects: Kreditmarkt; Marktsegmentierung; Informeller Finanzsektor; Kreditrationierung; Return on Investment; Betriebsgröße; KMU; Theorie; Entwicklungsländer
    Scope: 21 S, graph. Darst
    Notes:
  9. Das Marktsegment der Alleinreisenden
    steht der Nachfrage ein marktgerechtes Angebot gegenüber?
    Author: Koch, Britta
    Published: 1995
    Publisher:  Selbstverl. der Geographischen Ges., Trier

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    Staats- und Universitätsbibliothek Bremen
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: RC 20783 ; RB 10783 ; QQ 955
    Series: Materialien zur Fremdenverkehrsgeographie ; 32
    Subjects: Tourismusmarketing; Alleinlebende; Urlaubsverhalten; Tourismuswirtschaft; Marktsegmentierung; Deutschland
    Scope: 133 S., graph. Darst.
  10. Equilibrium and welfare in markets with financially constrained arbitrageurs
    Author: Gromb, Denis
    Published: 2001
    Publisher:  Centre for Economic Policy Research, London

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 32 (3049)
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    Source: Union catalogues
    Language: English
    Media type: Book
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    RVK Categories: QB 910
    Series: Array ; 3049
    Subjects: Arbitrage; Marktsegmentierung; Theorie; Arbitrage; Equilibrium (Economics); Stock exchanges
    Scope: 50 S.
  11. The theoretical derivation of credit market segmentation as the result of a free market process
    Author: Tschach, Ingo
    Published: 2003
    Publisher:  Johann-Wolfgang-Goethe-Univ., Fachbereich Wirtschaftswiss., Frankfurt am Main

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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
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    Series: Array ; 103
    Subjects: Kreditmarkt; Marktsegmentierung; Informeller Finanzsektor; Kreditrationierung; Return on Investment; Betriebsgröße; KMU; Theorie; Entwicklungsländer
    Scope: 21 S., graph. Darst.
    Notes:
  12. Strategien der Internationalisierung im Telekommunikationsmarkt
    Author: Elixmann, Dieter
    Published: 2001
    Publisher:  WIK, Bad Honnef

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    6 B 46075
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: QR 700
    Series: Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste ; 220
    Subjects: Telekommunikation; Multinationales Unternehmen; Auslandsinvestition; Marktsegmentierung; EU-Staaten
    Scope: VI, 64 S., graph. Darst.
    Notes:

    Literaturverz. S. 31 - 32
  13. Time-varying market integration and expected returns in emerging markets
    Author: Jong, Frank de
    Published: 2001
    Publisher:  Centre for Economic Policy Research, London

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 32 (3102)
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    wrc 10.06:i/d55-3102
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Array ; 3102
    Subjects: Marktintegration; Marktsegmentierung; Schwellenländer; CAPM; Kapitalmarkttheorie; Theorie; Capital market; Rate of return; Stock exchanges
    Scope: 45 S., graph. Darst.
  14. Einsatz der Inhaltsanalyse zur Typisierung von Internetnutzern
    Author: Roll, Oliver
    Published: 2004
    Publisher:  Techn. Univ., Fak. für Wirtschaftswiss., Chemnitz

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    Technische Universität Chemnitz, Universitätsbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: MS 5560
    Series: WWDP / Technische Universität Chemnitz-Zwickau, Fakultät für Wirtschaftswissenschaften ; 62
    Subjects: Internet; Mediennutzung; Marktsegmentierung; Qualitative Methode; Theorie; Deutschland
    Scope: 17 Bl, graph. Darst.
  15. Erlebnismilieus?
    Die empirische Umsetzung des Milieumodells von Gerhard Schulze
    Author: Wenzel, Olaf
    Published: 1999
    Publisher:  Bergische Univ. Gesamthochsch., Wuppertal

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    Staats- und Universitätsbibliothek Bremen
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    bk 3454
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    Source: Union catalogues
    Language: German
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    Format: Print
    RVK Categories: QB 910
    Series: Arbeitspapiere / Bergische Universität, Gesamthochschule Wuppertal, Fachbereich Wirtschaftswissenschaft ; 186
    Subjects: Lebensstil; Marktsegmentierung; Event-Marketing; Schätzung; Deutschland
    Scope: 25 S, graph. Darst
  16. Risikoeinstellung, Risikoverhalten und Marketing für Finanzdienstleistungen
    Author: Schade, Christian D.; Steul, Martina
    Published: 1998
    Publisher:  Forschungsgruppe Konsum und Verhalten, Frankfurt [am Main]

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    C 217254
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    Fachbibliothek Wirtschaftswissenschaft, Bibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Arbeitspapier / Forschungsgruppe Konsum und Verhalten ; Nr. 24
    Subjects: Finanzdienstleistung; Bankmarketing; Konsumentenverhalten; Anlageverhalten; Risikopräferenz; Marktsegmentierung; Theorie
    Scope: III, 53 Bl, graph. Darst, 30 cm
    Notes:

    Literaturverz. Bl. 49 - 53
  17. Adverse selection and the economic limits of market substitution
    an application to e-commerce and traditional trade in used cars
    Author: Fabel, Oliver
    Published: 2000
    Publisher:  Univ., Fachbereich Wirtschaftswiss., Rechts-, Wirtschafts- und Verwaltungswiss. Sektion, Konstanz

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Array ; 302
    Subjects: Electronic Commerce; Informationseffizienz; Marktsegmentierung; Produktqualität; Adverse Selektion; Schätzung; Theorie; Deutschland; Effizienzmarkthypothese; Gebrauchtfahrzeug
    Scope: 32 S., graph. Darst.
    Notes:

    Literaturverz. S. 21 - 24
  18. Motivbasierte Leistungsdifferenzierung im Fußballstadion
    Author: Seufert, Markus
    Published: 2017
    Publisher:  Verlag für Nationalökonomie, Management und Politikberatung (NMP), Bayreuth

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    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783942492331
    Other identifier:
    9783942492331
    RVK Categories: QQ 980
    DDC Categories: 796; 650
    Series: Fragen der Betriebswirtschaftslehre in Forschung und Praxis ; Band 5
    Subjects: Fußball; Stadion; Zuschauer; Motivation; Marktsegmentierung
    Scope: XII, 196 Seiten, Diagramme
    Notes:

    Dissertation, Universität Bayreuth, 2016
  19. Segmenting the Chinese consumer goods market
    a hybrid approach
    Author: Bauer, Erich
    Published: 2006
    Publisher:  IWIM, Univ., Fachbereich Wirtschaftswiss., Bremen

    Due to the economic liberalization processes and the ongoing opening of the Chinese economy for foreign trade and investment, which have been carried out since 1980, Chinese consumer goods markets have been transformed from sellers markets into... more

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    Due to the economic liberalization processes and the ongoing opening of the Chinese economy for foreign trade and investment, which have been carried out since 1980, Chinese consumer goods markets have been transformed from sellers markets into buyers markets throughout the last years. In such markets, characterized by a surplus of supply and a strong competition between a large number of national as well as foreign suppliers, a company can only succeed if it pursues a strategy of market segmentation. i.e. adjusts its product and as far as possible some other elements of the marketing mix to the needs and wants of one or several selected market segments. But up to now not only few but also rather inadequate empirical segmentation studies of these markets have been carried out and published. So, this book will present the results of a newer and better designed segmentation study of Chinese consumer goods markets. This study identifies and characterizes 12 market segments that are internally homogeneous and externally heterogeneous with regard to the product related needs and wants of their members. Moreover, it explains the possibilities of a segment specific tailoring of some other elements of the marketing mix. In that way it provides a valid and reliable informational basis for designing and pursuing a strategy of market segmentation in Chinese consumer goods markets.

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QG 860 ; QB 910 ; QM 000 ; QR 540
    Series: Materialien des Wissenschaftsschwerpunktes Globalisierung der Weltwirtschaft ; 39
    Subjects: Konsumgüter; Konsumgütermarketing; Marktsegmentierung; China
    Scope: V, 82 S., graph. Darst., Kt
  20. Audit market segmentation
    the impact of mid-tier audit firms on competition
    Author: Simons, Dirk; Zein, Nicole
    Published: 2007
    Publisher:  Univ. Mannheim, Sonderforschungsbereich 504, Mannheim

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Working paper series / Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung ; 07,47
    Subjects: Wirtschaftsprüfung; Marktstruktur; Marktsegmentierung; Produktdifferenzierung; Hotelling-Modell; Wettbewerb; Theorie; EU-Staaten; Wirtschaftsprüfung; Marktstruktur; Marktsegmentierung; Produktdifferenzierung; Wettbewerb
    Scope: 32 S.
  21. Lifestyle-Typologien - Einstellungen und Konsumentenverhaltensmuster als Ansatz zur Marktsegmentierung
    Author: Kirchner, Sascha
    Published: 2010
    Publisher:  Fachhochschule, Fachbereich Wirtschaftswiss., Erfurt

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    Source: Union catalogues
    Language: German
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    RVK Categories: QP 621 ; QP 600
    Series: Erfurter Hefte zum angewandten Marketing ; 28
    Subjects: Zielgruppe; Konsumentenverhalten; Marktsegmentierung
    Scope: 40 S., Ill.
  22. Violating the law of one price
    should we make a federal case out of it?
    Author: Engel, Charles; Rogers, John H.
    Published: 1999

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    Series: NBER working paper series ; 7242
    Subjects: Regionaler Preisindex; Stadt; Preisrigidität; Marktsegmentierung; Preiskonvergenz; USA
    Scope: 14, [12] S, graph. Darst
    Notes:

    Internetausg.: papers.nber.org/papers/W7242.pdf - lizenzpflichtig
  23. Violating the law of one price
    should we make a federal case out of it?
    Author: Engel, Charles; Rogers, John H.
    Published: 1999
    Publisher:  Board of Governors of the Federal Reserve System, Washington, DC

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    Source: Union catalogues
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    RVK Categories: QB 910
    Series: International finance discussion papers ; 644
    Subjects: Regionaler Preisindex; Stadt; Preisrigidität; Marktsegmentierung; Preiskonvergenz; USA
    Scope: 23 S
    Notes:
  24. Money and interest rates with endogeneously segmented markets
    Author: Alvarez Garrido, Fernando; Atkeson, Andrew; Kehoe, Patrick J.
    Published: 1999
    Publisher:  National Bureau of Economic Research, Cambridge, Mass.

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    Media type: Book
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    RVK Categories: QB 910
    Series: NBER working paper series ; 7060
    Subjects: Zinstheorie; Zinsstruktur; Offenmarktpolitik; Fixkosten; Marktsegmentierung; Finanzmarkt; Kapitaleinkommen; Allgemeines Gleichgewicht; Theorie
    Scope: 35 S, graph. Darst
    Notes:

    Literaturverz. S. 33 - 35
  25. Some market effects of e-commerce
    Author: Freebairn, John William
    Published: 2001

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    Source: Union catalogues
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    ISBN: 0734024444
    Series: Research paper / Department of Economics, University of Melbourne ; 789
    Subjects: Electronic Commerce; Marktstruktur; Marktsegmentierung; Theorie
    Scope: 19 Bl, graph. Darst