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  1. Fallstudie zur strategischen Marketingplanung
    Author: Fronhoff, Bernd; Köhler, Richard
    Published: 1982
    Publisher:  Inst. für Markt- und Distributionsforschung der Univ. zu Köln [u.a.], Köln [u.a.]

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Source: Union catalogues
    Media type: Book
    Format: Print
    Subjects: Marketingmanagement; Diversifikation
  2. The management of diversification in a large industrial company
    Author: Callaghan, Martin John
    Published: 1982

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 163491
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Diversifikation; Innovation; Unternehmensorganisation
    Scope: VI, 315 Bl
    Notes:

    Birmingham, Univ. of Aston, Diss., 1982