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Displaying results 1 to 12 of 12.

  1. Handbook of consumer psychology
    Contributor: Haugtvedt, Curtis P. (Hrsg.)
    Published: 2008
    Publisher:  Psychology Press, New York

    This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour more

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    Universität Potsdam, Universitätsbibliothek
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    This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour

     
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    Source: Union catalogues
    Contributor: Haugtvedt, Curtis P. (Hrsg.)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 080585603X; 9780805856033
    Other identifier:
    9780805856033
    2007017528
    RVK Categories: QW 300 ; QP 611 ; CW 7500
    Series: Marketing and consumer psychology series ; 4
    Subjects: Konsumentenverhalten; Entscheidung; Marketing; Werbepsychologie; Consumer behavior; Decision making; Marketing; Advertising; Consumer behavior; Decision making; Marketing; Advertising
    Scope: XVI, 1273 S., graph. Darst., 28 cm
    Notes:

    Reihenzählung aus LOC-Aufnahme übernommen
  2. Strategic marketing decision-making in Japanese and South Korean companies
    Published: 2008
    Publisher:  Chandos, Oxford

    This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and... more

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    This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managersThe authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theoryThe methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

     
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  3. Corporate decision-making with macroeconomic uncertainty
    performance and risk management
    Author: Oxelheim, Lars
    Published: 2008
    Publisher:  Oxford University Press, Oxford

    Preface. 1. Macroeconomic Uncertainty in a Corporate Perspective. 2. Concepts of Macroeconomic Risk and Exposure. 3. Traditional Approaches to Measuring Macroeconomic Exposure. 4. Measuring Macroeconomic Impact on the Firm - a Comprehensive Approach.... more

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    Preface. 1. Macroeconomic Uncertainty in a Corporate Perspective. 2. Concepts of Macroeconomic Risk and Exposure. 3. Traditional Approaches to Measuring Macroeconomic Exposure. 4. Measuring Macroeconomic Impact on the Firm - a Comprehensive Approach. 5. Measuring Macroeconomic Exposure - The Case of Volvo Cars. 6. Hedging Macroeconomic Exposure. 7. Strategies for Exposure Management. 8. Recognizing Macroeconomic Fluctuations in Value-Based Management. 9. What Shareholders Ought to Know. 10. Macroeconomic Uncertainty Strategy (MUST) Analysis - a Summary. References. Index

     
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    Volltext (lizenzpflichtig)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0195335740; 9780195335743
    Subjects: Management; Risk management; Decision making; Decision making; Management; Risk management; Electronic books
    Scope: Online-Ressource (x, 244 p), ill, 25 cm
    Notes:

    Includes bibliographical references (p. [226]-233) and index

    Electronic reproduction; Available via World Wide Web

    Contents; 1 Macroeconomic Uncertainty in a Corporate Perspective; 2 Concepts of Macroeconomic Risk Management; 3 Traditional Approaches to Measuring Macroeconomic Exposure; 4 Measuring Macroeconomic Impact on the Firm: A Comprehensive Approach; 5 Measuring Macroeconomic Exposure: The Case of Volvo Cars; 6 Hedging Macroeconomic Exposure; 7 Evaluating Cash Flow at Risk; 8 Strategies for Risk and Exposure Management; 9 Recognizing Macroeconomic Fluctuations in Value-Based Management; 10 Evaluation, Feedback, and Organization; 11 What Shareholders Ought to Know

    12 Macroeconomic Uncertainty Strategy (MUST) Analysis: A SummaryReferences; Index
  4. Handbook of consumer psychology
    Contributor: Haugtvedt, Curtis P. (Hrsg.)
    Published: 2008
    Publisher:  Psychology Press, New York

    This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour more

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    Staats- und Universitätsbibliothek Bremen
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    This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour

     
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Contributor: Haugtvedt, Curtis P. (Hrsg.)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 080585603X; 9780805856033
    Other identifier:
    9780805856033
    2007017528
    RVK Categories: QW 300 ; QP 611 ; CW 7500
    Series: Marketing and consumer psychology series ; 4
    Subjects: Konsumentenverhalten; Entscheidung; Marketing; Werbepsychologie; Consumer behavior; Decision making; Marketing; Advertising; Consumer behavior; Decision making; Marketing; Advertising
    Scope: XVI, 1273 S., graph. Darst., 28 cm
    Notes:

    Reihenzählung aus LOC-Aufnahme übernommen
  5. Strategic marketing decision making in Japanese and South Korean companies
    Author: Lee, Yang-Im; Trim, Peter R.
    Published: 2008
    Publisher:  Chandos, Oxford

    This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and... more

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    Technische Universität Hamburg, Universitätsbibliothek
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    This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managersThe authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theoryThe methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781780632506
    Other identifier:
    Series: Chandos Asian studies series
    Subjects: Corporate culture; Corporate culture; Decision making; Corporate culture; Marketing; Decision making; Strategic planning; Strategic planning; Marketing; Japan; Südkorea; Unternehmen; Marketing; Strategisches Management; Entscheidungsfindung
    Scope: XVI, 348 S.
    Notes:

    Includes bibliographical references (pages 309-338) and index

    Online-Ausg.
  6. Individual preferences, choices, and risk perceptions - survey based evidence
    Author: Lampi, Elina
    Published: 2008
    Publisher:  Dep. of Economics, School of Business, Economics and Law, Göteborg Univ., Göteborg

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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Dissertation
    Format: Print
    ISBN: 918516934X; 9789185169344
    RVK Categories: QC 020
    Series: Economic studies ; 175
    Subjects: Offenbarte Präferenzen; Risiko; Zahlungsbereitschaftsanalyse; Entscheidungstheorie; Experiment; Schweden; Consumers' preferences; Decision making; Risk
    Scope: Getr. Zählung
    Notes:

    Enth. 6 Beitr

    Zugl.: Göteborg, Univ., Diss., 2008
  7. Buying online
    sequential decision making by shopbot visitors
    Published: 2008
    Publisher:  Centre for Economic Policy Research, London

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 6939
    Subjects: Online-Handel; Digitale Plattform; Preis; Informationsversorgung; Konsumentenverhalten; Entscheidungstheorie; Preisvergleich
    Other subjects: Array; Array; Array
    Scope: 24 S.
  8. Do cultural differences between contracting parties matter?
    evidence from syndicated bank loans
    Author: Giannetti, Mariassunta; Yāfe, Yišay
    Published: 2008
    Publisher:  Centre for Economic Policy Research, London

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 7020
    Subjects: Bank; Kreditgeschäft; Zins; Verhaltensökonomik; Kulturelle Identität; Portfoliodiversifikation
    Other subjects: Array; Array
    Scope: 54 S.
  9. Environmental policies and strategic communication in Iran
    the value of public opinion research in decisionmaking
    Published: 2008
    Publisher:  World Bank, Washington, DC

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    1 B 117677
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780821374214; 9780821374221
    Series: World Bank working paper ; 132
    Subjects: Umweltpolitik; Iran; Environmental policy; Public opinion polls; Decision making
    Scope: III, 25 S.
    Notes:

    Literaturverz. S. 25
  10. Handbook of consumer psychology
    Contributor: Haugtvedt, Curtis P. (HerausgeberIn); Herr, Paul M. (HerausgeberIn); Kardes, Frank R. (HerausgeberIn)
    Published: [2008]; © 2008
    Publisher:  Psychology Press, Taylor & Francis Group, New York

    This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour more

    Access:

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    Universitätsbibliothek Osnabrück
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    This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour

     
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    Source: Union catalogues
    Contributor: Haugtvedt, Curtis P. (HerausgeberIn); Herr, Paul M. (HerausgeberIn); Kardes, Frank R. (HerausgeberIn)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781315648361
    RVK Categories: QW 300 ; QP 611 ; CW 7500
    Series: Marketing and consumer psychology series ; 4
    Subjects: Konsumentenverhalten; Entscheidung; Marketing; Werbepsychologie; Consumer behavior; Decision making; Marketing; Advertising; Consumer behavior; Decision making; Marketing; Advertising
    Scope: 1 Online-Ressource (xvi, 1273 Seiten), Illustrationen
  11. Individual preferences, choices, and risk perceptions - survey based evidence
    Author: Lampi, Elina
    Published: 2008
    Publisher:  Dep. of Economics, School of Business, Economics and Law, Göteborg Univ., Göteborg

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Dissertation
    Format: Print
    ISBN: 918516934X; 9789185169344
    RVK Categories: QC 020
    Series: Economic studies ; 175
    Subjects: Offenbarte Präferenzen; Risiko; Zahlungsbereitschaftsanalyse; Entscheidungstheorie; Experiment; Schweden; Consumers' preferences; Decision making; Risk
    Scope: Getr. Zählung
    Notes:

    Enth. 6 Beitr

    Zugl.: Göteborg, Univ., Diss., 2008
  12. Environmental policies and strategic communication in Iran
    the value of public opinion research in decisionmaking
    Published: 2008
    Publisher:  World Bank, Washington, DC

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780821374214; 9780821374221
    Series: World Bank working paper ; 132
    Subjects: Umweltpolitik; Iran; Environmental policy; Public opinion polls; Decision making
    Scope: III, 25 S.
    Notes:

    Literaturverz. S. 25