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  1. Corporate Storytelling
    Theorie und Empirie narrativer Public Relations in der Unternehmenskommunikation
    Author: Krüger, Florian
    Published: 2015
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer International Publishing AG, Cham

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    Location:
    Bibliothek der Hochschule Darmstadt, Zentralbibliothek
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    Bibliothek der Frankfurt University of Applied Sciences
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    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    Hochschul- und Landesbibliothek Fulda, Standort Heinrich-von-Bibra-Platz
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    Universitätsbibliothek Gießen
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    Universitätsbibliothek Kassel, Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel
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    Universität Mainz, Zentralbibliothek
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    Universität Marburg, Universitätsbibliothek
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    Hochschul- und Landesbibliothek RheinMain, Rheinstraße
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658096731; 365809673X
    Other identifier:
    RVK Categories: QP 630
    DDC Categories: 070; 650
    Edition: 1st ed. 2015
    Subjects: Unternehmen; Kommunikation; Öffentlichkeitsarbeit; Narrativität; Journalism; Communication in organizations; Journalism; Corporate Communication
    Scope: 1 Online-Ressource (XIV, 221 Seiten), 21 Abb.
  2. Circle of the 9 Muses
    A Storytelling Field Guide for Innovators and Meaning Makers
    Author: Hutchens, David
    Published: 2015; ©2015
    Publisher:  Wiley, [s.l.]

    Other Books by David Hutchens -- Title Page -- Copyright -- Dedication -- Introduction: Dispatches from a World of Stories -- Scene I: A Small Club in Nashville, Tennessee -- Scene II: A Cave in the South of France, 1994 -- Scene III: A Conference... more

    Location:
    Universitätsbibliothek Clausthal
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    Location:
    Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen, Bibliothek Nürtingen
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    eBook ProQuest
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    Location:
    Universität Ulm, Kommunikations- und Informationszentrum, Bibliotheksservices
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    Other Books by David Hutchens -- Title Page -- Copyright -- Dedication -- Introduction: Dispatches from a World of Stories -- Scene I: A Small Club in Nashville, Tennessee -- Scene II: A Cave in the South of France, 1994 -- Scene III: A Conference Room Somewhere in Paris -- It All Began with a Sheep -- What's Inside -- Stepping into the Stream -- 9 Muse Story Recipes -- Branding Recipes -- Team Building/Relationship Building Recipes -- Leadership, Strategy, and Change Management Recipes -- Organizational Development Recipes -- Part I: Fundamentals -- Chapter 1: The Four Core Stories Identity Stories -- Vision Stories -- Values Stories -- Stories of Change and Learning -- What Are Your Core Stories? -- Three More Cores! -- Where Do I Go Next? -- Chapter 2: Host a Story Circle -- Decide How You Will Frame It -- Find or Create a Third Space -- Decide Who Needs to Be There -- Set Ground Rules -- Put Participants in Groups -- Begin the Session and Manage the Time -- Your Role as Host -- Ready to Get Started? -- Where Do I Go from Here? -- Chapter 3: Story Prompts -- First, Some Don'ts -- Plant the Suggestion -- "Tell Me about a Time …" -- Story Buckets -- Extreme Prompts Emotional Prompts -- Aspirational Prompts -- Go Wide Open -- Go for the Heart -- Stories Beget Stories -- Where Do I Go from Here? -- Chapter 4: Capturing Fire -- Your turn: First, Pick a Story to Work On -- Clarify Your Intent -- Your turn: What Is Your Intent? -- Connect Your Story to Universal Plots -- Your turn: Choose a Plot Archetype -- Other Story Structures: FWA -- Declare Your Intent -- Other Tips and Techniques for Better Stories -- Technique 1: Throw 'Em Right into the Action -- Technique 2: Add Emotion ("The King and the Queen") -- Technique 3: Add Sensory and Motion Information Technique 4: The "MacGuffin," or Gleaming Detail -- Technique 5: Play with the Timeline -- Technique 6: Make It Shorter! -- Your turn: Provide Some Final Polish to Your Story -- Bringing It All Together: Geoff's Story -- Where Do I Go from Here? -- Part II: Branching Out -- Chapter 5: Twice-Told Stories -- Explain the Process to Your Story Circles -- Begin the Story Circles -- Close the Story Circle Experience and Select One Story to Retell -- Create the Story Theater and Begin! -- The Critical Epilogue: Name the Bigger Story -- Modifying the Exercise for Different-Sized Groups Capture It Visually! -- Another Delivery Option -- Where Do I Go from Here? -- Chapter 6: Summoning the Muse (Story Listening and Sense Making) -- Meaninglistening and Storymaking with Your Team's Stories -- Roll the Dice! -- Listen Better -- Taking It Deeper: A Geography of Meaning -- Option: Use the Archetype Cards -- The Power of the Spontaneous Invitation -- Meaning Making and Individual Conversations -- "For Lack of a System": A Story from Lori Silverman -- Where Do I Go from Here? -- Chapter 7: Story Circle Variations (Riffs, Jams, Jazz Licks, and Sitar Solos) -- Visual Story Mining Stories in Words

     
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    Content information
    Volltext (lizenzpflichtig)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1119158702
    Edition: 1. Aufl.
    Subjects: Leadership; Communication in organizations; Storytelling; Storytelling..; Leadership..; Communication in organizations; Electronic books
    Scope: Online Ressource (10163 KB, 320 S.)
    Notes:

    Description based upon print version of record
  3. Corporate Storytelling
    Theorie und Empirie narrativer Public Relations in der Unternehmenskommunikation
    Author: Krüger, Florian
    Published: 2015
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer International Publishing AG, Cham

    Access:

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Inter-library loan:
    No inter-library loan
    Title in the local catalogue:
    https://hds.hebis.de/ubffm/Record/HEB358593670
    Export to reference management software   RIS file
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    Content information
    Source: Specialised Catalogue of Comparative Literature
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658096731; 365809673X
    Other identifier:
    RVK Categories: QP 630
    DDC Categories: 070; 650
    Edition: 1st ed. 2015
    Subjects: Unternehmen; Kommunikation; Öffentlichkeitsarbeit; Narrativität; Journalism; Communication in organizations; Journalism; Corporate Communication
    Scope: 1 Online-Ressource (XIV, 221 Seiten), 21 Abb.