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  1. Travel Writing for Tourism and City Branding
    Urban Place-Writing Methodologies
    Author: Mansfield, Charlie
    Published: 2022; ©2023
    Publisher:  Taylor & Francis Group, Milton

    Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- Preface -- Introduction: Who is commissioning, producing and reading travel and place writing? -- 1 Introducing literary travel writing and... more

    Access:
    Aggregator (lizenzpflichtig)

    Location:
    Technische Universität Chemnitz, Universitätsbibliothek
    Inter-library loan:
    No inter-library loan

    Location:
    Universitätsbibliothek Clausthal
    Inter-library loan:
    No inter-library loan

    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Online-Ressource
    Inter-library loan:
    No inter-library loan

     

    Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- Preface -- Introduction: Who is commissioning, producing and reading travel and place writing? -- 1 Introducing literary travel writing and place-making -- 2 Affect, experience and the literary text -- 3 Travel writing in place branding -- 4 Value, axiology and written representation of place -- 5 Methodologies and practice -- 6 Case studies in cooperative travel writing -- 7 Evaluating writing for quality and value in mentoring -- 8 Conclusions, research futures and management implications -- References -- Index.

     
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    Source: Union catalogues
    Contributor: Potočnik Topler, Jasna (MitwirkendeR)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781000817683
    Subjects: City promotion; Branding (Marketing); Travel writing; Electronic books
    Scope: 1 online resource (179 pages)
    Notes:

    Description based on publisher supplied metadata and other sources
  2. Travel writing for tourism and city branding
    urban place-writing methodologies
    Author: Mansfield, Charlie; Potočnik Topler, Jasna
    Published: [2023]
    Publisher:  Routledge, Taylor & Francis Group, London

    "Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a... more

    Location:
    Universitätsbibliothek Mannheim
    Signature:
    500 EC 7459 M287
    Inter-library loan:
    No inter-library loan

     

    "Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding, travel writing, as well as current creators of commercial tourism marketing content"--

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781032014722; 9781032014692
    RVK Categories: EC 7459
    Subjects: Travel writing; City promotion; Branding (Marketing)
    Scope: x, 168 Seiten, Illustrationen, 25 cm
    Notes:

    Includes bibliographical references and index

    Introduction: Who is Commissioning, Producing and Reading Travel and Place Writing? -- Introducing Literary Travel Writing and Place Making -- Affect, Experience and the Literary Text -- Travel Writing in Place Branding -- Value, Axiology and Written Representation of Place -- Methodologies and Practice -- Case Studies in Cooperative Travel Writing -- Evaluating Writing for Quality and Value in Mentoring -- Conclusions, Research Futures and Management.