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  1. Standortmarketing als Element einer ganzheitlichen Stadtmarketing-Konzeption
    e. Bewertung d. Wirtschaftsstandortes Bremen durch ansässige Unternehmen
    Author: Ermentraut, Petra
    Published: 1998
    Publisher:  Inst. für Weltwirtschaft und Internat. Management, Univ. Bremen, Fachbereich Wirtschaftswiss., Bremen

    enth. more

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    1 A 469267
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    Institut für Seeverkehrswirtschaft und Logistik, ISL InfoCenter/Bibliothek
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    K 1175
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    Staats- und Universitätsbibliothek Bremen
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    Staats- und Universitätsbibliothek Bremen
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    Staats- und Universitätsbibliothek Bremen
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    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    1999 8 028426
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Leibniz-Institut für Wirtschaftsforschung Halle, Bibliothek
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
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    Gottfried Wilhelm Leibniz Bibliothek - Niedersächsische Landesbibliothek
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    A 217751
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    Universität Konstanz, Kommunikations-, Informations-, Medienzentrum (KIM)
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    Universitätsbibliothek Mannheim
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    Universitätsbibliothek Mannheim
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    ifo Institut für Wirtschaftsforschung an der Universität München, Bibliothek
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    Universität Potsdam, Universitätsbibliothek
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    Saarländische Universitäts- und Landesbibliothek
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    früher: EBS Universität für Wirtschaft und Recht, Learning Center, Standort Wiesbaden, Fachbibliothek Rechtswissenschaften
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    working papers
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    enth.

     
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    Content information
    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: QY 300 ; QB 910 ; QM 000
    Series: Materialien des Universitätsschwerpunktes Internationale Wirtschaftsbeziehungen und Internationales Management ; 14
    Subjects: Standortfaktor; Frühindikator; Stadtmarketing; Standortpolitik; Bremen; City promotion
    Scope: 78 S., graph. Darst.
    Notes:

    Literaturverz. S. 70 - 74
  2. Festival cities
    culture, planning and urban life
    Author: Gold, John R.; Gold, Margaret M.
    Published: 2020
    Publisher:  Routledge, London

    Introduction -- Ancient and modern -- Biennale -- Salzburg -- Cannes -- Edinburgh -- Proliferation -- Asserting identity -- Conclusion. "Festivals have always been part of city life, but their relationship with their host cities has continually... more

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    Staatliche Museen zu Berlin, Preußischer Kulturbesitz, Kunstbibliothek
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    ::8:2021:2297:
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    10 A 118645
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    Bibliothek im Kurt-Schwitters-Forum
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    ARCH 3100 /86
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    U 21 B 623
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    Institut für Auslandsbeziehungen, Bibliothek
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    41/21
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    Introduction -- Ancient and modern -- Biennale -- Salzburg -- Cannes -- Edinburgh -- Proliferation -- Asserting identity -- Conclusion. "Festivals have always been part of city life, but their relationship with their host cities has continually changed. With the rise of industrialization, they were largely considered peripheral to the course of urban affairs. Now they have become central to new ways of thinking about the challenges of economic and social change, as well as repositioning cities within competitive global networks. In this timely and thought-provoking book, John and Margaret Gold provide a reflective and evidence-based historical survey of the processes and actors involved, charting the ways that regular festivals have now become embedded in urban life and city planning. Beginning with David Garrick's rain-drenched Shakespearean Jubilee and ending with Sydney's flamboyant Mardi Gras celebrations, it encompasses the emergence and consolidation of city festivals. After a contextual historical survey that stretches from Antiquity to the late nineteenth century, there are detailed case studies of pioneering European arts festivals in their urban context: Venice's Biennale, the Salzburg Festival, the Cannes Film Festival and Edinburgh's International Festival. Ensuing chapters deal with the worldwide proliferation of arts festivals after 1950 and with the ever-increasing diversifycation of carnival celebrations, particularly through the actions of groups seeking to assert their identity. The conclusion draws together the book's key themes and sketches the future prospects for festival cities. Lavishly illustrated, and copiously researched, this book is essential reading not just for urban geographers, social historians and planners, but also for anyone interested in contemporary festival and events tourism, urban events strategy, urban regeneration regeneration, or simply building a fuller understanding of the relationship between culture, planning and the city"--

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780415486569; 9780415486552
    Series: Planning, history and environment series
    Subjects: Festivals; Festivals; City planning; City promotion; Place marketing; Festivals; Festivals; City planning; City promotion; Place marketing; Europa; Europe; Film; Films
    Scope: xii, 324 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index
  3. Travel writing for tourism and city branding
    urban place-writing methodologies
    Author: Mansfield, Charlie; Potočnik Topler, Jasna
    Published: [2023]
    Publisher:  Routledge, Taylor & Francis Group, London

    "Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a... more

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    Universitätsbibliothek Mannheim
    Signature:
    500 EC 7459 M287
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    "Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding, travel writing, as well as current creators of commercial tourism marketing content"--

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781032014722; 9781032014692
    RVK Categories: EC 7459
    Subjects: Travel writing; City promotion; Branding (Marketing)
    Scope: x, 168 Seiten, Illustrationen, 25 cm
    Notes:

    Includes bibliographical references and index

    Introduction: Who is Commissioning, Producing and Reading Travel and Place Writing? -- Introducing Literary Travel Writing and Place Making -- Affect, Experience and the Literary Text -- Travel Writing in Place Branding -- Value, Axiology and Written Representation of Place -- Methodologies and Practice -- Case Studies in Cooperative Travel Writing -- Evaluating Writing for Quality and Value in Mentoring -- Conclusions, Research Futures and Management.
  4. Festival cities
    culture, planning and urban life
    Author: Gold, John R.; Gold, Margaret M.
    Published: 2020
    Publisher:  Routledge, London

    Introduction -- Ancient and modern -- Biennale -- Salzburg -- Cannes -- Edinburgh -- Proliferation -- Asserting identity -- Conclusion. "Festivals have always been part of city life, but their relationship with their host cities has continually... more

    Location:
    Staatliche Museen zu Berlin, Preußischer Kulturbesitz, Kunstbibliothek
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    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Introduction -- Ancient and modern -- Biennale -- Salzburg -- Cannes -- Edinburgh -- Proliferation -- Asserting identity -- Conclusion. "Festivals have always been part of city life, but their relationship with their host cities has continually changed. With the rise of industrialization, they were largely considered peripheral to the course of urban affairs. Now they have become central to new ways of thinking about the challenges of economic and social change, as well as repositioning cities within competitive global networks. In this timely and thought-provoking book, John and Margaret Gold provide a reflective and evidence-based historical survey of the processes and actors involved, charting the ways that regular festivals have now become embedded in urban life and city planning. Beginning with David Garrick's rain-drenched Shakespearean Jubilee and ending with Sydney's flamboyant Mardi Gras celebrations, it encompasses the emergence and consolidation of city festivals. After a contextual historical survey that stretches from Antiquity to the late nineteenth century, there are detailed case studies of pioneering European arts festivals in their urban context: Venice's Biennale, the Salzburg Festival, the Cannes Film Festival and Edinburgh's International Festival. Ensuing chapters deal with the worldwide proliferation of arts festivals after 1950 and with the ever-increasing diversifycation of carnival celebrations, particularly through the actions of groups seeking to assert their identity. The conclusion draws together the book's key themes and sketches the future prospects for festival cities. Lavishly illustrated, and copiously researched, this book is essential reading not just for urban geographers, social historians and planners, but also for anyone interested in contemporary festival and events tourism, urban events strategy, urban regeneration regeneration, or simply building a fuller understanding of the relationship between culture, planning and the city"--

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780415486569; 9780415486552
    Series: Planning, history and environment series
    Subjects: Festivals; Festivals; City planning; City promotion; Place marketing; Festivals; Festivals; City planning; City promotion; Place marketing; Europa; Europe; Film; Films
    Scope: xii, 324 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index
  5. Standortmarketing als Element einer ganzheitlichen Stadtmarketing-Konzeption
    e. Bewertung d. Wirtschaftsstandortes Bremen durch ansässige Unternehmen
    Author: Ermentraut, Petra
    Published: 1998
    Publisher:  Inst. für Weltwirtschaft und Internat. Management, Univ. Bremen, Fachbereich Wirtschaftswiss., Bremen

    enth. more

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Location:
    Universität Potsdam, Universitätsbibliothek
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    Unlimited inter-library loan, copies and loan

     

    enth.

     
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    Content information
    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: QY 300 ; QB 910 ; QM 000
    Series: Materialien des Universitätsschwerpunktes Internationale Wirtschaftsbeziehungen und Internationales Management ; 14
    Subjects: Standortfaktor; Frühindikator; Stadtmarketing; Standortpolitik; Bremen; City promotion
    Scope: 78 S., graph. Darst.
    Notes:

    Literaturverz. S. 70 - 74
  6. Cool Istanbul
    urban enclosures and resistances
    Published: 2015
    Publisher:  transcript, Bielefeld

    Location:
    Staats- und Universitätsbibliothek Bremen
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    a soz 445 5ba/973
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    Fachhochschule Erfurt, Hochschulbibliothek
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    MS 1870 O29
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    Max-Planck-Institut zur Erforschung multireligiöser und multiethnischer Gesellschaften, Bibliothek
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    LB 72340 Özka 2015
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    Max-Planck-Institut für ethnologische Forschung, Bibliothek
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    HT169 Özka2015
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    15 SA 469
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    HafenCity Universität Hamburg, Bibliothek
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    MS 1870 031
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    4: No 15212
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    N 2b/33
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    Orient-Institut Istanbul
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    KO 932
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    Universitätsbibliothek Kiel, Zentralbibliothek
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    PG-105
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    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
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    Universitätsbibliothek Osnabrück
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    UB Weimar
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    Mag Mo 4810Itb
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 3837627632; 9783837627633
    Other identifier:
    9783837627633
    RVK Categories: LB 72340 ; MS 1870
    Series: Urban studies
    Subjects: Sociology, Urban; Popular culture; City promotion; Labor; City planning
    Scope: 172 S., Ill., 225 mm x 148 mm, 438 g
    Notes:

    Enth. 7 Beitr

    Includes bibliographical references and index