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  1. Environmental scanning in marketing planning
    an internet based approach
    Author: Decker, Reinhold; Wagner, Ralf; Scholz, Sören
    Published: 2004
    Publisher:  Univ., Fak. für Wirtschaftswiss., Bielefeld

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 400 ; QB 400
    Series: Discussion paper / Fakultät für Wirtschaftswissenschaften, Universität Bielefeld ; No. 516
    Subjects: Marktforschung; Konkurrenzanalyse; Frühwarnsystem; Unternehmen; Internet; Wissensmanagement
    Other subjects: (stw)Marktforschung; (stw)Wettbewerbsanalyse; (stw)Frühwarnsystem; (stw)Internet; (stw)Wissensmanagement; Arbeitspapier; Graue Literatur; Buch
    Scope: 20 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 15 - 18