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  1. Die Conjointanalyse als Instrument des Marketing-Controlling
    eine empirische Analyse am Nationaltheater Mannheim
    Author: Schellhase, Ralf; Franken, Birgit
    Published: 1997
    Publisher:  Inst. für Marketing, Mannheim

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893331499; 3893331492
    DDC Categories: 330; 380; 650; 670
    Series: Arbeitspapier / Institut für Marketing ; Nr. 117
    Subjects: Theater; Nonprofit-Organisation; Marketing; Conjoint Measurement; Controlling; Theorie
    Other subjects: (stw)Theater; (stw)Nonprofit-Marketing; (stw)Conjoint-Analyse; (stw)Marketing; (stw)Controlling; (stw)Theorie; (stw)Deutschland; Arbeitspapier; Graue Literatur
    Scope: 79 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 56 - 74