Results for *

Displaying results 1 to 2 of 2.

1. Customer Experience im Einzelhandel

   Einsatz digitaler In-Store-Technologien am Fallbeispiel Sephora Virtual Artist
   Author: Goetzeler, Teresa Anna; Jung, Hans H.; Kraft, Patricia

   Published: 2021

   Publisher:  Munich Business School, München

   • Bibliographic information
   • Access
   • Export

   Access:

   Resolving-System Langzeitarchivierung Nationalbibliothek Verlag (kostenfrei)

   Export to reference management software

   RIS file   BibTeX file

   Source:	Union catalogues
   Language:	German
   Media type:	E-Journal
   Format:	Online
   ISSN:	2367-3869
   Other identifier:	urn: urn:nbn:de:101:1-2023011815073140046630
   Series:	Munich Business School Working Paper ; 2021-06
   Subjects:	Kundenorientierung; Einzelhandel; Kundenmanagement; Electronic Commerce; Erlebnismarketing; Verbraucherverhalten; Verbraucherzufriedenheit; Drogerie; Einzelhandel; Beziehungsmarketing; Schaufensterdekoration; Warenpräsentation; Digitalisierung
   Other subjects:	(stw)Drogerie; (stw)Einzelhandel; (stw)Beziehungsmarketing; (stw)Ladengestaltung; (stw)Digitalisierung; Brand experience; customer journey design; customer loyalty; digital customer experience; in-store technologies; augmented reality; virtual reality; online platforms; case study Sephora; Graue Literatur
   Scope:	Online-Ressource

2. Art/Commerce

   The Convergence of Art and Marketing in Contemporary Culture
   Author: Slowinska, Maria A.

   Published: 2014

   Publisher:  transcript Verlag, Bielefeld

   • Bibliographic information
   • Access
   • Export

   Access:

   Resolving-System Langzeitarchivierung Nationalbibliothek Verlag

   Export to reference management software

   RIS file   BibTeX file

   Source:	Union catalogues
   Language:	English
   Media type:	Ebook
   Format:	Online
   ISBN:	9783839426197
   Other identifier:	urn: urn:nbn:de:101:1-2015120114471
   RVK Categories:	LH 65880 ; LH 60000 ; LH 60100 ; HD 400 ; HD 400 ; LH 65880 ; LH 60000 ; LH 60100
   Series:	Kultur- und Medientheorie
   Subjects:	Kunst; Kommerzialisierung; Marketing; Künstler; Kulturindustrie; Ästhetik; Marketing; Kommerzialisierung; Kulturelle Einrichtung; Schaufensterdekoration; Warenpräsentation; Markenartikel; Künstler; Künstlerin; Unternehmer
   Other subjects:	(stw)Ästhetik; (stw)Marketing; (stw)Kommerzialisierung; (stw)Kultursektor; (stw)Ladengestaltung; (stw)Markenartikel; (stw)Künstler; (stw)Unternehmer; (Produktform)Electronic book text; Marketing; Consumer; Culture; Branding; Arts; Economy; Consumption; Theory of Art; Popular Culture; Cultural Studies; (DDC 22 ger)700; (BISAC Subject Heading)ART009000; (BISAC Subject Heading)SOC022000; (BIC subject category)ABA; (BIC subject category)JFCA; (VLB-WN)9729; Art; (DDC 22 ger)300; (BISAC Subject Heading)SOC026000; (BIC subject category)JFFT; (lcsh)Art--Marketing; (lcsh)Art--Marketing
   Scope:	Online-Ressource, zahlr. Abb.
   Notes:	Lizenzpflichtig