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1. Congruency, expectations and consumer behavior in digital environments

   Author: Nimmermann, Frederic

   Published: [2020]

   Publisher:  Springer Gabler, Wiesbaden, Germany

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   Inhaltstext http://www.springer.com/ Inhaltsverzeichnis

   Source:	Union catalogues
   Language:	English
   Media type:	Dissertation
   Format:	Print
   ISBN:	9783658284206; 365828420X
   Other identifier:	9783658284206
   Series:	Handel und internationales Marketing Research
   Subjects:	Digitalisierung; Verbraucherverhalten; Online-Dienst; Multimediaprodukt; Verbraucherverhalten; Computerspiel; Internet; Nutzung
   Other subjects:	(Produktform)Paperback / softback; (BISAC Subject Heading)BUS043000; (BISAC Subject Heading)KJS; Advertising; Complaint Management; Congruency Theory; Construal Level Theory; Conversational Agents; Digital Environments; Digital Gaming; E-Commerce; Expectation Confirmation Theory; Justice Theories; Media Equation Theory; New Media Form and eSports; (BISAC Subject Heading)BUS090000; (BISAC Subject Heading)BUS058000; (BIC subject category)KJE; (BIC subject category)KJS; (Springer Nature Marketing Classification)C; (Springer Nature Subject Code)SC513000: Marketing; (Springer Nature Subject Code)SC522060: e-Business/e-Commerce; (Springer Nature Subject Code)SC524000: Sales/Distribution; (Springer Nature Subject Collection)SUCO41169: Business and Management; (BISAC Subject Heading)BUS043000; (BIC subject category)KJS; (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing; (stw)Digitale Güter; (stw)Konsumentenverhalten; (stw)Computerspiel; (stw)Internetnutzung
   Scope:	XIV, 213 Seiten, Illustrationen, 21 cm, 303 g
   Notes:	Dissertation, University of Siegen, 2019