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  1. Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z
    Author: Linckens, Sarah; Horn, Carmen; Perret, Jens K.
    Published: 2024
    Publisher:  Books on Demand, Norderstedt

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783758372599
    Other identifier:
    9783758372599
    Edition: 1. Auflage
    Series: Workingpaper ; 23
    Subjects: Bekleidungsindustrie; Greenwashing; Wahrnehmung; Generation; Werbewirkung
    Other subjects: (stw)Bekleidungsindustrie; (stw)Greenwashing; (stw)Wahrnehmung; (stw)Generation Z; (stw)Werbewirkung; (Produktform)Electronic book text; (VLB-WN)1785; Greenwashing; Fashion industry; Sustainability; Generation Z; marketing campaign; Graue Literatur
    Scope: Online-Ressource
    Notes:

    Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten
  2. Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z
    Author: Linckens, Sarah; Horn, Carmen; Perret, Jens K.
    Published: 2024
    Publisher:  Books on Demand, Norderstedt