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  1. Advertising and multilingual repertoires
    from linguistic resources to patterns of response
    Author: Santello, Marco
    Published: 2016
    Publisher:  Routledge, London

    Location:
    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitäts- und Landesbibliothek Münster, Zentralbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781138218253; 1138218251
    Series: Routledge focus
    Subjects: Werbung; Werbesprache; Mehrsprachigkeit
    Scope: 90 Seiten, Diagramme
    Notes:

    Includes bibliographical references and index
  2. Advertising and multilingual repertoires
    from linguistic resources to patterns of response
    Author: Santello, Marco
    Published: 2016
    Publisher:  Routledge, Taylor & Francis Group, London

    Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A16-3743
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Mannheim
    Signature:
    200 QP 631 S234
    Inter-library loan:
    No inter-library loan

     

    Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes

     
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781138218253; 1138218251
    Other identifier:
    9781138218253
    RVK Categories: QP 631
    Series: Routledge focus
    Subjects: Werbung; Mehrsprachigkeit; Advertising; Multilingualism; Multiculturalism in advertising; Communication in marketing; Intercultural communication
    Scope: 90 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index