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1. L'argumentation publicitaire

   rhétorique de l'éloge et de la persuasion ; l'analyse des divers aspects du discours publicitaire
   Author: Adam, Jean-Michel; Bonhomme, Marc

   Published: 2005

   Publisher:  Colin, Paris

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   Berlin: Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum

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   Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum

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   Source:	Union catalogues
   Language:	French
   Media type:	Book
   ISBN:	220034077X
   RVK Categories:	ID 2661
   Series:	fac. Linguistique
   Subjects:	Werbesprache; Beeinflussung; Rhetorik
   Scope:	238 S.