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  1. Social media charity campaigns and pro-social behavior
    evidence from the Ice Bucket Challenge
    Author: Fazio, Andrea; Scervini, Francesco; Reggiani, Tommaso
    Published: 2022
    Publisher:  Masaryk University, Brno

    Social media play a relevant role in shaping social attitudes and economic behaviors of individuals. One of the first very well-known examples of social media campaign is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social... more

    Access:
    Verlag (kostenfrei)
    Resolving-System (kostenfrei)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 697
    Inter-library loan:
    No inter-library loan

     

    Social media play a relevant role in shaping social attitudes and economic behaviors of individuals. One of the first very well-known examples of social media campaign is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social networks in August 2014 aiming at collecting money for the research on amyotrophic lateral sclerosis (ALS). We rely on UK longitudinal data to investigate the causal impact of the Ice Bucket Challenge on pro-social behaviors. In detail, this study shows that having been exposed to the IBC increases the probability of donating money, and it increases the amount of donating money among those who donate at most £100. We also find that exposure to the IBC has increased the probability of volunteering and the level of interpersonal trust. However, all these results, but the one on the intensive margins of donations, have a short duration, limited to less than one year, supporting the prevalent consensus that social media campaigns may have only short-term effects.

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/267971
    Edition: This version: July 6, 2022
    Series: MUNI ECON ; n. 2022, 09
    Subjects: Donations; Volunteering; Altruism; Social media campaigns; Ice bucket challenge
    Scope: 1 Online-Ressource (circa 27 Seiten), Illustrationen
  2. Social media charity campaigns and pro-social behaviour
    evidence from the Ice Bucket Challenge
    Author: Fazio, Andrea; Reggiani, Tommaso; Scervini, Francesco
    Published: April 2023
    Publisher:  Cardiff Business School, Cardiff University, Cardiff, United Kingdom

    Social media use plays an important role in shaping individuals' social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social... more

    Access:
    Verlag (kostenfrei)

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 159
    Inter-library loan:
    No inter-library loan

     

    Social media use plays an important role in shaping individuals' social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social media networks in August 2014, aiming to collect money for research on amyotrophic lateral sclerosis (ALS). We rely on UK longitudinal data to investigate the causal impact of the Ice Bucket Challenge on pro-social behaviours. In detail, this study shows that having been exposed to the IBC increases the probability of donating money, and it also increases the amount of money donated among those who donate at most ¿100. We also find that exposure to the IBC has increased the probability of volunteering and the level of interpersonal trust. However, all these results, except for the result on the intensive margins of donations, are of short duration and are limited to less than one year. This supports the prevalent consensus that social media campaigns may have only short-term effects.

     
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Cardiff economics working papers ; no. E2023, 06
    Subjects: Donations; Volunteering; Altruism; Social media campaigns; Ice bucket challenge
    Scope: 1 Online-Ressource (circa 20 Seiten), Illustrationen