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Displaying results 1 to 5 of 5.

  1. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. <<de>>
    Published: 1998
    Publisher:  Sage Publ., Thousand Oaks, Calif. [u.a.]

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0803959699; 0803959702
    RVK Categories: QP 680
    Subjects: Target marketing; Advertising; Consumer behavior
    Scope: XX, 316 S., Ill., graph. Darst.
  2. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 1998
    Publisher:  Sage, Thousand Oaks u.a.

    Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception... more

    Location:
    Universitätsbibliothek Augsburg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Bayerische Staatsbibliothek
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    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek der LMU München
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    Location:
    Universitätsbibliothek Erlangen-Nürnberg, Wirtschafts- und Sozialwissenschaftliche Zweigbibliothek
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    Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of Geert Hofstede's 5-D model to marketing and advertising is an essential theme of this book.

     
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  3. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 1999
    Publisher:  Sage, Thousand Oaks u.a.

    Location:
    Universitätsbibliothek der LMU München
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0803959699; 0803959702
    RVK Categories: QP 680
    Edition: 4. print.
    Subjects: Interkulturelle Kompetenz; Verbraucherverhalten; Werbung; Internationales Marketing; Exportwerbung
    Scope: XX, 316 S., Ill., graph. Darst.
  4. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 2000
    Publisher:  Sage, Thousand Oaks u.a.

    Location:
    Hochschule München, Bibliothek
    Inter-library loan:
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0803959699; 0803959702
    RVK Categories: QP 680
    Edition: 6. print.
    Subjects: Exportwerbung; Internationales Marketing; Interkulturelle Kompetenz; Werbung; Verbraucherverhalten
    Scope: XX, 316 S., Ill., graph. Darst.
  5. Global marketing and advertising
    understanding cultural paradoxes
    Author: Mooij, Marieke K. de
    Published: 1998
    Publisher:  Sage, Thousand Oaks u.a.

    Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception... more

    Location:
    Freie Universität Berlin, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Unlimited inter-library loan, copies and loan

    Location:
    Europa-Universität Viadrina, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universität Potsdam, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of Geert Hofstede's 5-D model to marketing and advertising is an essential theme of this book.

     
    Export to reference management software   RIS file
      BibTeX file
    Content information