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Displaying results 1 to 25 of 36.

  1. Altautoverwertung zwischen Staat und Markt
    Bedingungen und Potentiale zur Modernisierung von Lagerhaltung und Marketing gebrauchter Autoteile [[Elektronische Ressource]]
    Author: Lucas, Rainer
    Published: 2000
    Publisher:  Wuppertal Institut für Klima, Umwelt, Energie, Wuppertal

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  2. Altautoverwertung zwischen Staat und Markt
    Bedingungen und Potentiale zur Modernisierung von Lagerhaltung und Marketing gebrauchter Autoteile
    Author: Lucas, Rainer
    Published: 2000
    Publisher:  Wuppertal-Inst. für Klima, Umwelt, Energie, Wuppertal

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  3. Incentives to invest in electronic coordination
    under- or overinvestment in equilibrium?
    Author: Bandulet, Martin; Morasch, Karl
    Published: 2001
    Publisher:  Inst. für Volkswirtschaftslehre, Augsburg

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910 ; QC 072 ; QC 072 ; QB 910
    DDC Categories: 330; 380; 650; 670
    Series: Volkswirtschaftliche Diskussionsreihe ; Beitr. Nr. 200
    Subjects: Investition; Electronic Commerce; Oligopol; Spieltheorie; Telemarketing; Transportkosten; Theorie
    Other subjects: (stw)Investition; (stw)E-Business; (stw)Oligopol; (stw)Spieltheorie; (stw)Mobile Marketing; (stw)Transportkosten; (stw)Theorie; JEL: D43, D61, L13; Arbeitspapier; Graue Literatur; Buch; Online-Publikation
    Scope: 15 Bl., graph. Darst., 30 cm
  4. Kundenbindung und Kundengewinnung von Finanzdienstleistern im Internet
    Theorie und Praxis
    Author: Schmuck, Iris
    Published: 2002
    Publisher:  IFA c/o Abt. Unternehmensplanung, Ulm

  5. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    Location:
    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0750663170
    Series: E-marketing essentials
    Subjects: Telemarketing
    Scope: xv, 211 p., ill, 24cm
    Notes:

    Includes index. - Formerly CIP
  6. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
    Inter-library loan:
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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1423722736; 9781423722731; 0080476848; 9780080476841; 9780750663175; 0750663170
    Series: Emarketing essentials
    Subjects: Télémarketing / Art d'écrire; BUSINESS & ECONOMICS / Business Writing; Telemarketing / Authorship; Schrijfvaardigheid; Elektronisch publiceren; Wirtschaft; Telemarketing
    Scope: xv, 211 pages
    Notes:

    Includes index

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible
  7. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    Location:
    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
    Signature:
    32A6931
    Inter-library loan:
    Loan of volumes, no copies
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0750663170
    Series: E-marketing essentials
    Subjects: Telemarketing
    Scope: xv, 211 p., ill, 24cm
    Notes:

    Includes index. - Formerly CIP
  8. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more... more

    Location:
    Universität Potsdam, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0080476848; 1423722736; 9780080476841; 9781423722731
    Series: Emarketing essentials
    Subjects: Telemarketing
    Scope: Online-Ressource (xv, 211 p), ill
    Notes:

    Includes index

    CoverTable of Contents -- Preface -- Acknowledgements -- Introduction -- Content is Still King -- 1 Copywriting for Online Versus Offline -- 2 The Fundamentals -- 3 Sub-editing -- Tuning Your Copy -- 4 Website Content Planning -- 5 Writing for Websites -- 6 Writing for Email -- 7 Writing for Search Engines -- 8 Writing for Ads -- 9 Online Writing -- the Variety Show -- 10 Conclusions -- Checklists -- Index -- Last Page.
  9. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    Location:
    Brandenburgische Technische Universität Cottbus - Senftenberg, Universitätsbibliothek
    Inter-library loan:
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780750663175; 0750663170
    Series: Emarketing essentials
    Subjects: Internet marketing; Web sites / Design; Telemarketing; Télémarketing / Art d'écrire; Schrijfvaardigheid; Elektronisch publiceren
    Other subjects: Electronic books
    Scope: 1 Online-Ressource
    Notes:

    Hier auch später erschienene, unveränderte Nachdrucke
  10. Content is king
    writing and editing online
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    Introduction -- content is king; Differences between copywriting for online and offline; The fundamentals; Sub-editing; Writing for web sites; Writing for email; Ezines and newsletters; Writing for search engines; Writing for online ads; Glossary A... more

    Location:
    Bibliothek LIV HN Sontheim
    Signature:
    Elsevier E-Book
    Inter-library loan:
    No inter-library loan

    Location:
    Universitätsbibliothek Mannheim
    Inter-library loan:
    No inter-library loan

     

    Introduction -- content is king; Differences between copywriting for online and offline; The fundamentals; Sub-editing; Writing for web sites; Writing for email; Ezines and newsletters; Writing for search engines; Writing for online ads; Glossary A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780750663175; 0750663170
    Series: Emarketing essentials
    Subjects: Internet marketing; Web sites; Telemarketing; Télémarketing; Schrijfvaardigheid; Elektronisch publiceren
    Scope: Online-Ressource
    Notes:

    Includes index
  11. Cold caller
    Author: Starr, Jason
    Published: 1997
    Publisher:  No Exit Press, Harpenden

    Location:
    Universität Konstanz, Kommunikations-, Informations-, Medienzentrum (KIM)
    Signature:
    eng 959:s796:k/c65
    Inter-library loan:
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    Source: Union catalogues
    Media type: Book
    Format: Print
    ISBN: 1874061823
    Subjects: Telemarketing; Executives; Success in business; Yuppies; Violence
    Scope: 218 S.
  12. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more... more

    Location:
    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Inter-library loan:
    No inter-library loan
    Location:
    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Inter-library loan:
    No inter-library loan

    Location:
    Universität Potsdam, Universitätsbibliothek
    Inter-library loan:
    No inter-library loan

     

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0080476848; 1423722736; 9780080476841; 9781423722731
    Series: Emarketing essentials
    Subjects: Telemarketing
    Scope: Online-Ressource (xv, 211 p), ill
    Notes:

    Includes index

    CoverTable of Contents -- Preface -- Acknowledgements -- Introduction -- Content is Still King -- 1 Copywriting for Online Versus Offline -- 2 The Fundamentals -- 3 Sub-editing -- Tuning Your Copy -- 4 Website Content Planning -- 5 Writing for Websites -- 6 Writing for Email -- 7 Writing for Search Engines -- 8 Writing for Ads -- 9 Online Writing -- the Variety Show -- 10 Conclusions -- Checklists -- Index -- Last Page.
  13. Handbook on E-marketing for tourism destinations
    Published: 2008
    Publisher:  World Tourism Organization [u.a.], Madrid [u.a.] ; European Travel Commission, Brussels

    Location:
    Staats- und Universitätsbibliothek Bremen
    Signature:
    tur 60/53
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Fachhochschule Westküste, Hochschule für Wirtschaft und Technik, Hochschulbibliothek
    Signature:
    QQ 960 V316
    Inter-library loan:
    No loan of volumes, only paper copies will be sent
    Location:
    Fachhochschule Westküste, Hochschule für Wirtschaft und Technik, Hochschulbibliothek
    Signature:
    QQ 960 V316+2
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Bibliothek LIV HN Bildungscampus
    Signature:
    380.818 HAN
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 256941
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9789284412761; 9789299005019
    RVK Categories: QQ 960 ; QQ 920
    Subjects: Tourismusmarketing; Online-Marketing; Telemarketing; Tourism
    Scope: XXIV, 278 S., Ill., graph. Darst.
    Notes:

    Literaturverz. S. 267 - 278
  14. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Amsterdam [u.a.]

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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0750663170
    Edition: 1. publ.
    Series: e-marketing essentials
    Subjects: Telemarketing
    Scope: XV, 211 S., Ill., graph. Darst., 24cm
  15. Storytelling in sozialen Medien
    so landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co
    Author: Vaynerchuk, Gary
    Published: [2017]
    Publisher:  Börsenmedien AG, Kulmbach

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    Source: Union catalogues
    Contributor: Reuter, Marion
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783864705175; 3864705177; 9783864705311
    RVK Categories: QP 650
    DDC Categories: 650; 004
    Series: Books4success
    Subjects: Virtuelle Gemeinschaft : wirtschaftliche Nutzung; Internet-Marketing; Erzähltheorie; Internet : Kommunikation, Sprache; Kundenmanagement; Storytelling; Telemarketing; Soziomarketing
    Other subjects: Absatz; Vertrieb; Marketing; Social Media; Verkauf
    Scope: 214 Seiten, Illustrationen, 23 cm
    Notes:

    Quellenangaben: Seite 205-212
  16. Bestimmungsfaktoren der Konsumentenakzeptanz von Mobile Marketing in Deutschland
    eine empirische Untersuchung
    Author: Bauer, Hans H.; Reichardt, Tina; Neumann, Marcus M.
    Published: 2004
    Publisher:  Universitätsbibliothek Mannheim, Mannheim

  17. Internetbasierte Ermittlung von Preisbereitschaften
    Author: Bauer, Hans H.; Grether, Mark; Pudenz, Carsten
    Published: 2002
    Publisher:  Universitätsbibliothek Mannheim, Mannheim

  18. Nutzenorientierte Markenführung im Internet
    Author: Bauer, Hans H.
    Published: 2004
    Publisher:  Universitätsbibliothek Mannheim, Mannheim

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    RVK Categories: QP 624
    Series: Management Arbeitspapiere ; M088
    Subjects: Markenpolitik; Erfolgsfaktor; Internet; Marketing; Nutzen; Markenpolitik; Telemarketing; Internet; Nutzen; Erfolgsfaktor
    Other subjects: (stw)Markenführung; (stw)Mobile Marketing; (stw)Internet; (stw)Nutzen; (stw)Erfolgsfaktor; (VLB-FS)Internet; (VLB-FS)Marken; Graue Literatur
    Scope: Online-Ressource
  19. Konsequenzen der Globalisierung für das internationale Marketing
    Contributor: Häfner, Ansgar (Herausgeber)
    Published: 2000
    Publisher:  Hochschule Pforzheim, Pforzheim

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    Source: Union catalogues
    Contributor: Häfner, Ansgar (Herausgeber)
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    DDC Categories: 330; 380; 650; 670
    Series: Beiträge der Fachhochschule Pforzheim ; 89
    Subjects: Exportwerbung; Internationales Marketing; Globalisierung; Theorie; Telemarketing; Internet; Internationales Marketing; Globalisierung
    Other subjects: (stw)Internationales Marketing; (stw)Globalisierung; (stw)Theorie; (stw)Mobile Marketing; (stw)Internet; (stw)Globalisierung; (stw)Deutschland; Arbeitspapier; Online-Publikation; Arbeitspapier; Graue Literatur
    Scope: Online-Ressource
  20. Erscheinungsformen des Online-Research - Klassifikation und kritische Betrachtung
    Author: Zerr, Konrad
    Published: 2001
    Publisher:  Hochschule Pforzheim, Pforzheim

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    RVK Categories: QH 244
    DDC Categories: 330; 380; 650; 670
    Series: Beiträge der Fachhochschule Pforzheim ; 95
    Subjects: Marktforschung; Internet; Telemarketing; Kritik; Theorie; Marktforschung; Empirische Sozialforschung; Umfrage; World Wide Web
    Other subjects: (stw)Marktforschung; (stw)Internet; (stw)Mobile Marketing; (stw)Kritik; (stw)Theorie; (stw)Deutschland; Arbeitspapier; Online-Publikation; Arbeitspapier; Graue Literatur
    Scope: Online-Ressource
  21. Praxisbeispiele zur Markenführung
    ausgewählte Gastvorträge 1998
    Published: 1999
    Publisher:  Fachhochschule, Fachbereich Wirtschaftswissenschaft, Erfurt

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Online
    Other identifier:
    RVK Categories: QP 624 ; QP 600
    Series: Erfurter Hefte zum angewandten Marketing ; H. 3
    Subjects: Markenpolitik; Event-Marketing; Telemarketing
    Other subjects: (stw)Markenführung; (stw)Event-Marketing; (stw)Mobile Marketing; (stw)Deutschland; Graue Literatur
    Scope: Online-Ressource
    Notes:

    In: Erfurt : Fachhochschule, Fachbereich Wirtschaftswissenschaft
  22. Kooperatives Marketing in Bildungsträgernetzwerken
    Grundlagen, Strategien, Internetauftritt als Beispiel
    Author: Seeber, Günther; Keller, Helmut
    Published: 2003
    Publisher:  AKAD, WHL, Lahr

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783937727004; 3937727000
    Series: Schriften der Wissenschaftlichen Hochschule Lahr ; Nr. 1
    Subjects: Erwachsenenbildungseinrichtung; Marketing; Unternehmenskooperation; Vertikales Marketing; Affiliate-Programm; Netzwerk; Unternehmen; Telemarketing
    Other subjects: (stw)Bildungseinrichtung; (stw)Marketingkooperation; (stw)Unternehmensnetzwerk; (stw)Mobile Marketing; (stw)Deutschland; (lcsh)Internet marketing; Internet marketing; Graue Literatur
    Scope: 38 Bl., 31 cm
    Notes:

    Literaturverz. S. 35 - 38
  23. Effective mobile marketing
    eine empirische Untersuchung
    Contributor: Bauer, Hans H. (Mitwirkender)
    Published: 2005
    Publisher:  IMU, Mannheim

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    Content information
    Source: Union catalogues
    Contributor: Bauer, Hans H. (Mitwirkender)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893333196; 3893333193
    Other identifier:
    9783893333196
    RVK Categories: QP 621 ; QP 650 ; QP 621 ; QP 650
    Series: Reihe: Management-Arbeitspapiere ; Nr. 96
    Subjects: Mobile Telekommunikation; Telemarketing; Werbewirkung; Electronic Commerce
    Other subjects: (stw)Mobilkommunikation; (stw)Mobile Marketing; (stw)Werbewirkung; (stw)Deutschland; (stw)Mobile Business; (VLB-WI)1: Hardcover, Softcover, Karte; (VLB-WG)786: Wirtschaft / Werbung, Marketing; Graue Literatur
    Scope: 30 Bl., Ill., graph. Darst., 30 cm
  24. Bestimmungsfaktoren der Konsumentenakzeptanz von mobile marketing in Deutschland
    eine empirische Untersuchung
    Author: Bauer, Hans H.; Reichardt, Tina; Neumann, Marcus M.
    Published: 2004
    Publisher:  IMU, Mannheim

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893333141; 3893333142
    Other identifier:
    9783893333141
    RVK Categories: QP 632 ; QR 760 ; QP 632
    Series: Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim : W ; Nr. 76
    Subjects: Telemarketing; Mobile Telekommunikation; Verbraucherverhalten; Informationsbeschaffung; Informationsversorgung
    Other subjects: (stw)Mobile Marketing; (stw)Mobilkommunikation; (stw)Konsumentenverhalten; (stw)Informationsversorgung; (stw)Deutschland; (VLB-WI)1: Hardcover, Softcover, Karte; (VLB-WG)786: Wirtschaft / Werbung, Marketing; Arbeitspapier; Graue Literatur
    Scope: 39 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 33 - 39
  25. Nutzenorientierte Markenführung im Internet
    Author: Bauer, Hans H.
    Published: 2004
    Publisher:  IMU, Mannheim

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893333028; 3893333029
    Other identifier:
    9783893333028
    RVK Categories: QP 624
    Series: Reihe: Management-Arbeitspapiere ; Nr. 88
    Subjects: Markenpolitik; Telemarketing; Internet; Nutzen; Erfolgsfaktor
    Other subjects: (stw)Markenführung; (stw)Mobile Marketing; (stw)Internet; (stw)Nutzen; (stw)Erfolgsfaktor; (VLB-FS)Internet; (VLB-FS)Marken; (VLB-PF)BC: Paperback; (VLB-WI)1: Hardcover, Softcover, Karte; (VLB-WG)786: Wirtschaft / Werbung, Marketing; Graue Literatur
    Scope: 22 Bl., graph. Darst., 30 cm