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  1. Essays on customer engagement strategies and tactics in business and consumer markets
    Author: Berkmann, Manuel
    Published: 2020
    Publisher:  Universitäts- und Stadtbibliothek Köln, Köln

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    Universitätsbibliothek Braunschweig
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    Staats- und Universitätsbibliothek Bremen
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    Universitätsbibliothek Clausthal
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    Fachhochschule Erfurt, Hochschulbibliothek
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    Technische Universität Hamburg, Universitätsbibliothek
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    Bibliothek der Hochschule Hannover
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    Bibliothek im Kurt-Schwitters-Forum
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Zentrale Hochschulbibliothek Lübeck
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Hochschule Magdeburg-Stendal, Hochschulbibliothek
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    Hochschule Osnabrück, Bibliothek Campus Westerberg
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    Hochschule Magdeburg-Stendal, Standort Stendal, Bibliothek
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    UB Weimar
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    Source: Union catalogues
    Contributor: Reinartz, Werner J. (AkademischeR BetreuerIn); Marchand, André (AkademischeR BetreuerIn)
    Language: English
    Media type: Dissertation
    Format: Online
    Other identifier:
    Subjects: Customer engagement & partner engagement; Business-to-business; business value chain; vertical and horizontal collaboration; Assertiveness & cooperativeness; Field service employees; Service-sales ambidexterity; Motivation-Opportunity-Ability (MOA) framework; TV advertising; Advertising avoidance; zapping; Advertising content
    Scope: 1 Online-Ressource (circa 195 Seiten), Illustrationen
    Notes:

    Enthält mehrere Beiträge

    Dissertation, Universität zu Köln, 2020
  2. Binge watching
    veränderte Rezeption, veränderte Produktion?
    Author: Lickhardt, Maren
    Published: [2023]
    Publisher:  Verlag Klaus Wagenbach, Berlin

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  3. Binge Watching
    Digitale Bildkulturen
    Author: Lickhardt, Maren
    Published: 2023
    Publisher:  Verlag Klaus Wagenbach, Berlin

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