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Displaying results 1 to 10 of 10.

  1. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Universitätsbibliothek Dortmund
    Signature:
    Yb 2480
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner
  2. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Freie Universität Berlin, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner
  3. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Universitätsbibliothek Dortmund
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing

     
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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner
  4. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner
  5. [Shakespeare, William] Sites on Shakespeare and the Renaissance
    Published: 2007

    Special Subject Virtual Libraries ; is Sites about Persons ; au A special subject gateway to Shakespeare on the Internet. Part of the Internet Shakespeare Editions. more

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Signature:
    AnglGuide

     

    Special Subject Virtual Libraries ; is Sites about Persons ; au A special subject gateway to Shakespeare on the Internet. Part of the Internet Shakespeare Editions.

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Parent title: Enthalten in: Internet Shakespeare Editions <http://ise.uvic.ca/>
    Subjects: Shakespeare, William; Elizabethan drama; Renaissance; early modern period; criticism; times; websites; links
    Notes:

    Source: SUB
  6. [Shakespeare, William] Internet Shakespeare Editions
    Published: 2007

    Sites about Persons ; au Collections of Sources ; q6 Primary Texts ; q61 Secondary Texts ; q62 Includes texts and facsimiles of all plays both in quarto and folio, including the apocryphal plays added in the Third Folio. This is a genuine attempt to... more

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Signature:
    AnglGuide

     

    Sites about Persons ; au Collections of Sources ; q6 Primary Texts ; q61 Secondary Texts ; q62 Includes texts and facsimiles of all plays both in quarto and folio, including the apocryphal plays added in the Third Folio. This is a genuine attempt to edit the texts for electronic format rather than using out of copyright texts: the "illuminated text", a new way of viewing and exploring Shakespeare's works with full annotation and illustration. The site features an extensive and growing database of Shakespeare in performance. Complete with scholarly aims and objectives. The site also contains useful discussions of the principles of editing electronic texts. There is a gateway to internet sites on Shakespeare and the Renaissance.

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Subjects: Shakespeare, William; Elizabethan drama; Renaissance; early modern period; criticism; works; life; times; theatre; performance; websites
    Notes:

    Source: SUB
  7. Storytelling in luxury fashion :
    brands, visual cultures, and technologies /
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021.
    Publisher:  Routledge, Taylor & Francis Group,, New York ; London :

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Location:
    Freie Universität Berlin, Universitätsbibliothek, Zentralbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export to reference management software   RIS file
      BibTeX file
    Source: Philologische Bibliothek, FU Berlin
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 978-0-367-90128-8
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten :, Illustrationen.
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner
  8. Translation Criticism and News Localization
    A CDA Approach
    Author: Askari, Mohammad Iman; Akef, Kourosh
    Published: 2014
    Publisher:  LAP LAMBERT Academic Publishing, Saarbrücken

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783659541339; 3659541338
    Other identifier:
    9783659541339
    Edition: 1. Aufl.
    Other subjects: (Produktform)Electronic book text; Translation; Critical Discourse Analysis; websites; Localization; Translation criticism; LOCALE; (VLB-WN)1564: Englische Sprachwissenschaft, Literaturwissenschaft
    Scope: Online-Ressource
    Notes:

    Lizenzpflichtig. - Vom Verlag als Druckwerk on demand und/oder als E-Book angeboten
  9. Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
    Author: Gatti, Maria Cristina
    Published: 2014
    Publisher:  Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Frankfurt

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  10. Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
    Author: Gatti, Maria Cristina
    Published: 2013
    Publisher:  Lang-Ed., Frankfurt, M.

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    Content information