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Displaying results 1 to 4 of 4.

  1. Risk sensitivity or social signaling?
    unmasking behaviors with video analytics
    Author: Zhang, Shunyuan; Xu, Kaiquan; Srinivasan, Kannan
    Published: [2021]
    Publisher:  Harvard Business School, [Boston, MA]

    In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down the spread of the coronavirus. Why did people comply, or not, while shopping in 2020? Do these motivations relate to... more

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    Location:
    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    Keine Rechte
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    In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down the spread of the coronavirus. Why did people comply, or not, while shopping in 2020? Do these motivations relate to their shopping behaviors? Based on the recent literature on mask-wearing, we define three customer groups: Self-Protectors wear a mask primarily because they are sensitive to their own health risk, while Social-Signalers wear a mask primarily to signal social responsibility; meanwhile, Insensitive-Shoppers do not wear a mask. We collected four months of shopping videos in 2020 in a department store where mask-wearing was not mandated, and we determined each customer’s group from their mask-wearing choice and shopping duration. We found significant differences in the purchased items—e.g., Self-Protectors bought more healthy products and explored less variety, while Social-Signalers bought fewer popular products and more hedonic products. We trained a multi-class tree-classification model on the sales data and achieved a high prediction accuracy of 84% on a hold-out sample. This research has managerial implications for customer segmentation and targeting as well as social implications for messaging to encourage public mask-wearing

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
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    Series: Working paper / Harvard Business School ; 21, 143
    Subjects: video analytics; in-store shopping; mask; sensitivity to risk; social perception
    Scope: 1 Online-Ressource (circa 26 Seiten), Illustrationen
  2. "Allmählich clowngesichtig" : zu einer literarischen Maske des modernen Autors am Beispiel Paul Celans
    Author: Cheie, Laura

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    Source: Union catalogues
    Language: German
    Media type: Article (journal)
    Format: Online
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    Parent title:
    Enthalten in: Germanistische Beiträge; Sibiu : Univ.-Verl., 1993-; 46.2020, S. 51-69; Online-Ressource
    Other subjects: mask; clown; poetic identit; metamorphosis
    Scope: Online-Ressource
  3. Maskerade
    Author: Bremerich, Stephanie

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    Source: Union catalogues
    Language: German
    Media type: Article (journal)
    Format: Online
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    Parent title:
    In: Gender glossar (2014) http://gender-glossar.de
    Enthalten in: Gender Glossar; Leipzig : Universität Leipzig, 2012-; 2014; Online-Ressource
    Subjects: Kostümball
    Other subjects: Cross Dressing; Mann; Männer; Maskerade; Maske; Performativität; Konstruktion; Psychoanalyse; Poststrukturalismus; Joan Riviere; Jacques Lacan; Judith Butler; Dekonstruktion; Männlichkeitsforschung; Marjorie Garber; Weiblichkeit; Weiblichkeitsbild; Weiblichkeitsideologie; Transvestitismus; Transvestismus; mask; masquerade; man; transvestism
    Scope: Online-Ressource
  4. Profeterne som litterære personae
    nogle forskningshistoriske og metodiske overvejelser - og nogle få eksegetiske
    Author: Holt, Else K.
    Published: [2015]

    Resumé The interest within early historical-critical exegesis for the religiouspersonality of the Old Testament Prophets has changed within parts of recent exegesis to a quest for the presentation of the prophets as literary personae. This article... more

    Location:
    Index theologicus der Universitätsbibliothek Tübingen
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    Resumé The interest within early historical-critical exegesis for the religiouspersonality of the Old Testament Prophets has changed within parts of recent exegesis to a quest for the presentation of the prophets as literary personae. This article presents the early approach to the prophets, introduces the concept of persona from a literary and anthropological perspective as a literary strategy and a “mask” and divine mouthpiece, and connects it with the genre of ancient biography. These approaches are applied to the prophetic book of Ezekiel suggesting that this book be considered not as historiography but as a theological-literary presentation of its message through the life and acts of the literary persona of Ezekiel. The article ends with considerations of Old Testament communication of normativity through prophetic narrative.

     
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    Source: Union catalogues
    Language: Danish
    Media type: Article (journal)
    Format: Print
    Parent title: Enthalten in: Dansk teologisk tidsskrift; Frederiksberg : Anis, 1938; 78(2015), 1, Seite 45-61

    Subjects: Ezekiel; Zimmerli; Elliott; Duhm; history of scholarship; mask; biography; persona; Old Testament prophecy