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Displaying results 1 to 25 of 123.

  1. Informative advertising and competition
    a non-cooperative approach
    Author: Gary-Bobo, Robert; Michel, Philippe
    Published: 1988
    Publisher:  Center for Operations Research and Econometrics, Univ., Louvain-la-Neuve

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Signature:
    ZA 64128:8811
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
    Signature:
    RN 2490(8811)
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    XX 5229 (1988)-1
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    8801-8821
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: CORE discussion paper / Université Catholique de Louvain ; 8811
    Subjects: Werbung; Theorie; Werbewirtschaft
    Scope: 32 S
  2. Werbung in der VR China 1979 - 1989
    Entwicklung, Theorie, Probleme
    Author: Wacker, Gudrun
    Published: 1991
    Publisher:  Institut für Asienkunde, Hamburg

    Location:
    Fachinformationsverbund Internationale Beziehungen und Länderkunde
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    Informationszentrum der Deutschen Gesellschaft für Auswärtige Politik e.V.
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    DG 33465
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signature:
    1 A 119695
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    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signature:
    29 SA 339-201
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    Staats- und Universitätsbibliothek Bremen
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    19/0 Wac.2/Magazin
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    Staats- und Universitätsbibliothek Bremen
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    19/0 Wac.3/Magazin
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    Technische Universität Chemnitz, Universitätsbibliothek
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    QP 630 wac
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    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
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    Arnold-Bergstraesser-Institut für kulturwissenschaftliche Forschung, Bibliothek
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    Frei 119: X-II-c-0279
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    Max-Planck-Institut zur Erforschung von Kriminalität, Sicherheit und Recht, Bibliothek
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    Commerzbibliothek der Handelskammer Hamburg
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    Z/1682 4° Bd 201
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    German Institute for Global and Area Studies, Bibliothek
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    X/12493: 201
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    3: g57 w20
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    Gottfried Wilhelm Leibniz Bibliothek - Niedersächsische Landesbibliothek
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    92/8567
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    Centre for Asian and Transcultural Studies (CATS), Abteilung Südasien
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    172 wiw 92/26
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    Centre for Asian and Transcultural Studies (CATS), Abteilung Ostasien
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    HF5813.W17s 1991
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    Thüringer Universitäts- und Landesbibliothek
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    WIR:WF:330:W115::1991
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    Universitätsbibliothek Kiel, Zentralbibliothek
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    As-F-II-1-107
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    A 191742
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    HTWG Hochschule Konstanz Technik, Wirtschaft und Gestaltung, Bibliothek
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    Universitätsbibliothek Leipzig
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    Universitätsbibliothek Mannheim
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    2011 BB 0334
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    ifo Institut für Wirtschaftsforschung an der Universität München, Bibliothek
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    92/236
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    Institut für Auslandsbeziehungen, Bibliothek
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    12/43
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    Württembergische Landesbibliothek
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    46/8485
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    Universitätsbibliothek der Eberhard Karls Universität
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    31 A 16574
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    Universitätsbibliothek der Eberhard Karls Universität
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    US 91.2022
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    Asien-Orient-Institut, Abteilung für Koreanistik und Abteilung für Sinologie, Bibliothek
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    TG 3.1.47
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    Asien-Orient-Institut, Abteilung für Koreanistik und Abteilung für Sinologie, Bibliothek
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    Sf 33
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3889100961
    RVK Categories: QP 630
    Series: Mitteilungen des Instituts für Asienkunde Hamburg ; 201
    Subjects: Werbung; China; Werbewirtschaft; Werbung; Entwicklung; Theorie; Sozialismus; Marxismus; Wirtschaftstheorie; Kapitalismus; Medienforschung; Volksrepublik China
    Other subjects: Array; Array
    Scope: 356 S., graph. Darst., 21 cm
    Notes:

    Literaturverz. S. 311 - 356

    Zugl.: Tübingen, Univ., Diss., 1991

    Literaturverz. S. 311 - 356
  3. Texte zur Theorie der Werbung
    herausgegeben von Tilman Baumgärtel
    Contributor: Baumgärtel, Tilman (Herausgeber)
    Published: 2018
    Publisher:  Reclam, Ditzingen

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    Hochschulbibliothek der Hochschule Düsseldorf
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    11 QBL 526
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    Universitätsbibliothek Duisburg-Essen
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    HWL1507
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    Seminar für Deutsche Sprache und ihre Didaktik, Bibliothek
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    312/I/F482
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    Hochschule für Wirtschaft und Gesellschaft Ludwigshafen, Bibliothek
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    AP 17200 0010
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    FH Münster, Hochschulbibliothek
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    QBL 465
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    Universitäts- und Landesbibliothek Münster
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    010 6209
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    Universitäts- und Landesbibliothek Münster
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    010 6209#2
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    Hochschul- und Kreisbibliothek Bonn-Rhein-Sieg
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    11 = QBL4388
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    Hochschul- und Kreisbibliothek Bonn-Rhein-Sieg
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    28 = Interner Gebrauch/18
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  4. Design- und Kreativwirtschaft im Überblick
    die Branche in der Pfalz und um die Pfalz herum
    Published: c 2015
    Publisher:  IHK, Ludwigshafen

    Location:
    Landesbibliothekszentrum Rheinland-Pfalz / Pfälzische Landesbibliothek
    Signature:
    K 80847
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    Source: Union catalogues
    Language: German
    Media type: Book
    Subjects: Musikwirtschaft; Computerspielindustrie; Pressemarkt; Werbewirtschaft; Kunstmarkt; Buchmarkt; Designwissenschaft <Informatik>; Kulturwirtschaft
    Scope: 16 S., graph. Darst.
  5. Werbung unverblümt
    Zeitsichten zu einer anhaltenden Debatte
    Author: Nickel, Volker
    Published: 1997
    Publisher:  Ed. ZAW, Bonn

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783931937003; 3931937003
    RVK Categories: QP 630 ; AP 17200
    DDC Categories: 330; 380; 650; 670
    Subjects: Werbung; Werbepsychologie; Wirtschaftsethik; Werbewirtschaft
    Other subjects: (stw)Werbung; (stw)Werbepsychologie; (stw)Wirtschaftsethik; (stw)Werbewirtschaft; (stw)Deutschland; Graue Literatur; Buch
    Scope: 112 S., 21 cm
  6. Texte zur Theorie der Werbung
    herausgegeben von Tilman Baumgärtel
    Contributor: Baumgärtel, Tilman (Herausgeber)
    Published: 2018
    Publisher:  Reclam, Ditzingen

    Location:
    Hochschulbibliothek der Hochschule Düsseldorf
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    Universitätsbibliothek Duisburg-Essen
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    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    Hochschule für Wirtschaft und Gesellschaft Ludwigshafen, Bibliothek
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    FH Münster, Hochschulbibliothek
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    Universitäts- und Landesbibliothek Münster, Zentralbibliothek
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    Hochschul- und Kreisbibliothek Bonn-Rhein-Sieg
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    Source: Union catalogues
    Contributor: Baumgärtel, Tilman (Herausgeber)
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783150195086; 315019508X
    Other identifier:
    9783150195086
    Series: Reclams Universal-Bibliothek ; Nr. 19508
    Subjects: Werbung; Werbewirkung; Theorie
    Other subjects: Spots; Imagewerbung; Image; Kommunikationswissenschaft; Kommunikation; AIDA; Marktforschung; Markt; Vertrieb; Werbeindustrie; Werbewirtschaft; Wirtschaft; PR; Public Relations; Reklame; Propaganda; werben; Marketing; kapitalistisch; Prosument; Konsument; Konsumkritik; Konsum; Marke; Kulturwissenschaft; Medienwissenschaft; Medientheorie
    Scope: 348 Seiten
  7. Die Entwicklung der japanischen Werbewirtschaft in der Nachkriegszeit (1950 - 1990)
    von der reinen Produktwerbung zum kreativen Unsinn
    Author: Görtzen, Ulrike
    Published: 1995
    Publisher:  Förderverein Marburger Japan-Reihe, Marburg

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    ISBN: 3927607142
    RVK Categories: AP 17380
    Series: Marburger Japan-Reihe ; 13
    Subjects: Werbewirtschaft
    Scope: IV, 109 S., Ill., graph. Darst.
    Notes:

    Literaturverz. S. 101 - 109
  8. Globale Konzentration der Kommunikationsbranche
    Author: Schauerte, Achim
    Published: 2006
    Publisher:  Rheinische Fachhochsch., Köln

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  9. Globalisation and national culture
    structure, regulation and content in the advertising industry in Australia
    Author: Sinclair, John
    Published: 1992
    Publisher:  CIRCIT, South Melbourne

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1234 (24)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Policy research paper ; 24
    Subjects: Werbung; Werbewirtschaft; Globalisierung; Regulierung; Produktqualität; Australien
    Scope: 42 S
  10. Erhvervsøkonomiske anvendelser af differentialspil og kontrolteori
    Author: Jørgensen, Steffen
    Published: 1984
    Publisher:  Inst. for Teoretisk Statistik, Handelshøjskolen i København, København

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 135949
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    Source: Union catalogues
    Language: Danish; English
    Media type: Book
    Format: Print
    Subjects: Betriebliche Statistik; Theorie; Werbewirtschaft
    Scope: Getr. Zählung : graph. Darst
    Notes:

    Enth. außerdem u.a.: Optimal cooperative advertising in a dynamic vertical marketing system / Steffen Jørgensen

    Enth. 3 Beitr.
  11. Medien- und Kommunikationswirtschaft in Hessen
    eine Untersuchung der Branchenstruktur und des spezifischen Arbeitskräftebedarfs
    Author: Gauler, Anja
    Published: 2001
    Publisher:  Forschungs- und Entwicklungsges. Hessen mbH (FEH), Wiesbaden

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    1 B 81471
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    C 227329
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    Universitätsbibliothek Leipzig
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: AP 19146
    Series: FEH-Report ; 618
    Subjects: Mediensektor; Informationsdienstleister; Werbewirtschaft; Branchenentwicklung; Fachkräfte; Berufsbildung; Hessen
    Scope: 144 S., graph. Darst.
  12. Werbung in Deutschland
    Published: 1989-2013; -2003
    Publisher:  Verl. Ed. ZAW, Berlin

    Location:
    Hochschule Albstadt-Sigmaringen, Bibliothek Albstadt
    Signature:
    BwMaWe 22
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    Evangelische Akademie Bad Boll, Bibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signature:
    Zsn 41489
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    1989 - 2013
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    Hochschule Biberach, Bibliothek
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    Hochschule für Bildende Künste Braunschweig, Bibliothek
    Signature:
    L 1. Wer
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    Universitätsbibliothek Braunschweig
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    UB
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    Universitätsbibliothek Braunschweig
    Signature:
    CDD-1021
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    Location:
    Staats- und Universitätsbibliothek Bremen
    Signature:
    z bwl 430 ja/439
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    2005 - 2013
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    Location:
    Staats- und Universitätsbibliothek Bremen
    Signature:
    fc 7439
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    1989 - 2004
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    Sächsisches Industriemuseum Chemnitz, Bibliothek
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    Technische Universität Chemnitz, Universitätsbibliothek
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    Location:
    Technische Universität Chemnitz, Universitätsbibliothek
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    A4792
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    1992 - 2012
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    Location:
    Universitätsbibliothek Clausthal
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    ZG 1484
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    2005 - 2013
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    Universitätsbibliothek Clausthal
    Signature:
    CL 13
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    2007
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    Hochschule für Technik und Wirtschaft Dresden, Bibliothek
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    Einzelsign.
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    2012
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    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    19 8 06007
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    1992 - 2013
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    Location:
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    1997
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    Fachhochschule Erfurt, Hochschulbibliothek
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    QP 630 Z56
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    Thüringer Finanzministerium, Bibliothek
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    E
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    Thüringer Staatskanzlei, Bibliothek
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    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
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    QA 36845
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    Zentrale Hochschulbibliothek Flensburg
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    Deutsche Nationalbibliothek
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    ZA 44463
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    1989 - 2013
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    Deutsche Nationalbibliothek
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    DZb 6816

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    Technische Universität Bergakademie Freiberg, Bibliothek 'Georgius Agricola'
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    Universitätsbibliothek Freiburg
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    1989 - 2013
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    Zeppelin Universität gGmbH, Bibliothek
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    Hochschule Furtwangen University. Informatik, Technik, Wirtschaft, Medien. Campus Furtwangen, Bibliothek
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    Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen, Bibliothek Geislingen,
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    Hochschule Offenburg, University of Applied Sciences, Bibliothek Campus Gengenbach
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    Hochschule Offenburg, University of Applied Sciences, Bibliothek Campus Gengenbach
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    2010 - 2012
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    Universitätsbibliothek Greifswald
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    650/QA 14520
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    ZA 51422
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    6 : Z 171
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    ZA 14855
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    1994 - 2013
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    2001
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    Commerzbibliothek der Handelskammer Hamburg
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    Z/1508 4°
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    X/13470
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    1989 - 2013
    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    11/556
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    1989 - 1991; 1993 - 1994
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    1989 - 2001; 2003 - 2007; 2009 - 2011
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    I Dv 212
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    1989; 1991; 1993; 1995 - 1996; 1998
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    830-105
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    2007
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    Hochschule für Angewandte Wissenschaften Hamburg, Hochschulinformations- und Bibliotheksservice (HIBS), Fachbibliothek Technik, Wirtschaft, Informatik
    Signature:
    Bwl 430 130
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    Arbeitsgemeinschaft Niedersächsischer Behördenbibliotheken
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    Medien 10.2.21
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    Arbeitsgemeinschaft Niedersächsischer Behördenbibliotheken
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    ML
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    Bibliothek im Kurt-Schwitters-Forum
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    (Zs 8620)
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    Bwl 430/34 Zs
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    Z oek 7993/408
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    MZ 1a/2:LS
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    D: XIII Cb: 376
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    ZA 6640
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    Bereich Soziologie
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    X 15885
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    R 6958
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    wrr 477:d/t78
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    yz 20050
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    QA 36845
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    Pädagogische Hochschulbibliothek Ludwigsburg
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    Duale Hochschule Baden-Württemberg Lörrach, Zentralbibliothek
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Einzelbestand
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    Hochschule Mannheim, Hochschulbibliothek
    Signature:
    KMA4 22
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    Leibniz-Institut für Deutsche Sprache (IDS), Bibliothek
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    Universitätsbibliothek Mannheim
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    Z 1294
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    Universitätsbibliothek Mannheim
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    200 QA 98510
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    Universitätsbibliothek Mannheim
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    500 AP 17200 W484
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    Universitätsbibliothek Mannheim
    Signature:
    B 4.2.7.5/5
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    Hochschule Merseburg, Bibliothek
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    Duale Hochschule Baden-Württemberg Mosbach, Bibliothek
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    1:3303-
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    Hochschule Offenburg, University of Applied Sciences, Bibliothek Campus Offenburg
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    QP 630 011
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    Hochschule Offenburg, University of Applied Sciences, Bibliothek Campus Offenburg
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    Hochschule Osnabrück, Bibliothek Campus Westerberg
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    Hochschule Osnabrück, Bibliothek Campus Westerberg
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    Universitätsbibliothek Osnabrück
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    Z 10426
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    Hochschule Pforzheim / Fakultät Gestaltung, Bibliothek
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    Universität Potsdam, Universitätsbibliothek
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    Z 4884
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    Universität Potsdam, Universitätsbibliothek
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    Z 4884
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    Hochschulbibliothek Reutlingen (Lernzentrum)
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    Wi 6-320-433
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    Universitätsbibliothek Rostock
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    QP 630 W484
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    Diözesanbibliothek Rottenburg
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    Hochschule für Technik und Wirtschaft des Saarlandes, Bibliothek / Bereich Waldhausweg
    Signature:
    1.4.3. Zen ...
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    Saarländische Universitäts- und Landesbibliothek
    Signature:
    Z 5614
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    Universität des Saarlandes, Wirtschaftswissenschaftliche Seminarbibliothek, Betriebswirtschaftliche Abteilung
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    BB-4-32
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    ZA 2857
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    Pädagogische Hochschule, Bibliothek
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    39.614
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    Hochschule Albstadt-Sigmaringen, Bibliothek Sigmaringen
    Signature:
    BwMaWe 344
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    Deutsche Universität für Verwaltungswissenschaften Speyer, Universitätsbibliothek
    Signature:
    B VI f 548
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    Hochschule Magdeburg-Stendal, Standort Stendal, Bibliothek
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    Hochschule Stralsund, Hochschulbibliothek
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    Hochschule der Medien, Bibliothek Standort Nobelstr.
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    Hkm 4
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    Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
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    Institut für Agrarpolitik und Landwirtschaftliche Marktlehre der Universität Hohenheim, Bibliothek
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    Institut für Marketing & Management der Universität Hohenheim, Bibliothek
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    Merz Akademie, Hochschule für Gestaltung, Kunst und Medien, Stuttgart, staatlich anerkannt, Bibliothek
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    Staatliche Akademie der Bildenden Künste Stuttgart, Bibliothek
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    Ev 160
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    Universitätsbibliothek Stuttgart
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    2Z 7504
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    1989 - 2013
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    Location:
    Universität Stuttgart, Betriebswirtschaftliches Institut, BWI-Bibliothek
    Signature:
    M 2.7/123
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    Universität Stuttgart, Historisches Institut, Bibliothek
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    Xn 31/2
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    Universität Stuttgart, Historisches Institut, Bibliothek
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    Xn 31/2
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    Württembergische Landesbibliothek
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    Z 19451
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    Universitätsbibliothek der Eberhard Karls Universität
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    ZA 4264
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    1989 - 2013
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    Universität Ulm, Kommunikations- und Informationszentrum, Bibliotheksservices
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    6307
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    Universitätsbibliothek Vechta
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    259695
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    UB Weimar
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    Z 2271
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    Hochschule Harz, Hauptbibliothek, Standort Wernigerode / Harz
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    Jade Hochschule Wilhelmshaven/Oldenburg/Elsfleth, Campus Wilhelmshaven, Bibliothek
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    RDD 407-XXXX
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    1998; 2007; 2013

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    Hochschule Wismar, University of Applied Sciences: Technology, Business and Design, Hochschulbibliothek
    Signature:
    Hdc 98
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    Ostfalia Hochschule für angewandte Wissenschaften, Bibliothek
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    WD DL 203 (...)
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    Ostfalia Hochschule für angewandte Wissenschaften, Bibliothek
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    Ostfalia Hochschule für angewandte Wissenschaften, Bibliothek
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    früher: EBS Universität für Wirtschaft und Recht, Learning Center, Standort Wiesbaden, Fachbibliothek Rechtswissenschaften
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    1997 - 1999; 2001; 2005 - 2007; 2009 -
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    Export to reference management software   RIS file
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: AP 17200 ; QP 630
    Subjects: Werbung; Werbewirtschaft; Deutschland
    Scope: 21 cm
    Notes:

    Beteil. Körp. anfangs: Zentralausschuß der Werbewirtschaft

    Ersch. jährl.
  13. Die Entwicklung der japanischen Werbewirtschaft in der Nachkriegszeit
    (1950-1990) : von der "reinen Produktwerbung" zum "kreativen Unsinn"
    Author: Görtzen, Ulrike
    Published: 1995
    Publisher:  Förderverein Marburger Japan-Reihe, Marburg

    Location:
    Fachinformationsverbund Internationale Beziehungen und Länderkunde
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    1 A 240204
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    Staats- und Universitätsbibliothek Bremen
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    12/0.1 Gör 8 (1995)
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    J F 5 GoeU
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    6: D-600/13
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
    Signature:
    WS Japan 227 1
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    B 282932
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    Universitätsbibliothek Leipzig
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    Saarländische Universitäts- und Landesbibliothek
    Signature:
    2012-1026
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    Württembergische Landesbibliothek
    Signature:
    46C/807
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    Hochschule Harz, Hauptbibliothek, Standort Wernigerode / Harz
    Signature:
    WBM 300 0303
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    Export to reference management software   RIS file
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3927607142
    RVK Categories: AP 17250 ; QP 630
    Series: Marburger Japan-Reihe ; 13
    Subjects: Werbewirtschaft; Werbemittel; Konsumentenverhalten; Japan; Werbung; Werbung; Marketing; Verbraucher; Japan
    Scope: IV, 109 S., Ill., graph. Darst
    Notes:

    Literaturverz. S. 101 - 109
  14. Mehrwert Werbung
    ökonomische und soziale Effekte von Marktkommunikation ; Vielfalt, Wettbewerb, Arbeitsplätze
    Author: Nickel, Volker
    Published: 1999
    Publisher:  Verl. Ed. ZAW, Bonn

    Location:
    Universitätsbibliothek Braunschweig
    Signature:
    2778-4778
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    Staats- und Universitätsbibliothek Bremen
    Signature:
    bk 3360
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    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
    Signature:
    1999 8 030789
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    Fachhochschule Erfurt, Hochschulbibliothek
    Signature:
    032.566
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    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
    Signature:
    320089
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    Location:
    Zeppelin Universität gGmbH, Bibliothek
    Signature:
    QP 630 N632 M4
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    Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen, Bibliothek Geislingen,
    Signature:
    BW 38.52 Nic M1G
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Signature:
    K 2000 A 1125
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Signature:
    16 : U 4000 Nic
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    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
    Signature:
    99 A 6453
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    Commerzbibliothek der Handelskammer Hamburg
    Signature:
    1999/432
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    A 1999/8717
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    N 700/0212
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    Staatsarchiv Hamburg, Bibliothek
    Signature:
    L 900/0063
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    Arbeitsgemeinschaft Niedersächsischer Behördenbibliotheken
    Signature:
    Medien 6.3 1999
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
    Signature:
    KAP 10284
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    Campusbibliothek Bergheim der Universität
    Signature:
    WS/QP 630 N632
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    Bibliothek LIV HN Bildungscampus
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    QP 630 11
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    Universitätsbibliothek Ilmenau
    Signature:
    11131
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    Thüringer Universitäts- und Landesbibliothek
    Signature:
    WIR:OP:100:N632 M4::1999
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    früher: EBS Universität für Wirtschaft und Recht, Learning Center, Standort Wiesbaden, Fachbibliothek Rechtswissenschaften
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    Chair of Strategic Marketing
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3931937127
    RVK Categories: QP 630 ; AP 17400
    Subjects: Werbung; Werbewirtschaft; Investition; Wettbewerb; Beschäftigungseffekt; Deutschland
    Scope: 99 S., graph. Darst.
  15. Focus Media-Guide
    Fakten zum Werbemarkt
    Published: 1998-2008
    Publisher:  Focus-Magazin-Verl., München

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    Deutsche Nationalbibliothek
    Signature:
    Z 1999 B 2549
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    1999 - 2008
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    Deutsche Nationalbibliothek
    Signature:
    Z 1999 B 2549
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    1999 - 2008

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    R 6653
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    2005 - 2008
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: QP 632
    Subjects: Werbewirtschaft; Branchenentwicklung; Deutschland; Europa
    Scope: 16 cm
    Notes:

    Ersch. jährl.
  16. The impact of home countries on the competitiveness of advertising TNCs
    Author: Nachum, Lilach
    Published: 1999
    Publisher:  ESRC Centre for Business Research, Univ. of Cambridge, Cambridge

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1068 (149)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Working paper series / ESRC Centre for Business Research, University of Cambridge ; 149
    Subjects: Multinationales Unternehmen; Werbewirtschaft; Internationaler Wettbewerb; Vergleich; USA; Großbritannien; Frankreich
    Scope: 49 S, graph. Darst
  17. Knowledge spillovers and growth in the disagglomeration of the US advertising agency industry
    Author: King, Charles; Silk, Alvin J.; Ketelhöhn, Niels
    Published: 2002

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1511 (03.049)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Working paper / Division of Research, Harvard Business School ; 03,049
    Subjects: Werbewirtschaft; Wissen; Spillover-Effekt; Branchenentwicklung; Dezentralisierung; USA
    Scope: 55 S, graph. Darst
  18. "Sex sells"?
    Eine theoretische Diskussion eines alten Mythos
    Author: Immisch, Gunnar
    Published: 2002
    Publisher:  FGM-Verl., München

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    K07-1578
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    Hochschule Magdeburg-Stendal, Hochschulbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3934491928
    RVK Categories: QP 621
    Series: Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing ; Bd. 134
    Subjects: Sexualität; Produkt; Werbewirtschaft; Deutschland
    Scope: 106 S., Ill.
    Notes:

    Literaturverz. S. 92 - 106
  19. Network effects in the press and advertising industries
    Author: Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie
    Published: 2002
    Publisher:  CORE, Louvain-la-Neuve

    Location:
    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    RN 2490(2002,62)
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: CORE discussion paper ; 2002,62
    Subjects: Presseverlag; Werbewirtschaft; Printwerbung; Werbewirkung; Unternehmensnetzwerk; Theorie
    Scope: 16 S, graph. Darst
    Notes:
  20. Concentration in the press industry and the theory of the "circulation spiral"
    Author: Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie
    Published: 2002
    Publisher:  CORE, Louvain-la-Neuve

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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    Language: English
    Media type: Book
    Format: Print
    Series: CORE discussion paper ; 2002,64
    Subjects: Presseverlag; Werbewirtschaft; Unternehmenskonzentration; Theorie; Extensives Spiel
    Scope: 26 S
    Notes:
  21. The role of clusters as sources of dynamic externalities
    Author: Ketelhohn, Niels Werner
    Published: 2002
    Publisher:  UMI, Ann Arbor, Mich.

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B 326094
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Clusteranalyse; Produktionsstandort; Wissenstransfer; Innovationsdiffusion; Standortwettbewerb; Externer Effekt; Dynamische Wirtschaftstheorie; Regionales Cluster; Werbewirtschaft; Halbleiterindustrie; Pharmaindustrie; Theorie; USA
    Scope: 201 S
    Notes:

    Kopie, erschienen im Verl. UMI, Ann Arbor, Mich

    Zugl.: Cambridge, Mass., Harvard Univ., Graduate School of Business Administration, Diss., 2002
  22. Network effects in the press and advertising industries
    Author: Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie
    Published: 2002

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 659 (2003.20)
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    Language: English
    Media type: Book
    Format: Print
    Series: Série des documents de travail du CREST ; 2003,20
    Subjects: Presseverlag; Werbewirtschaft; Printwerbung; Werbewirkung; Unternehmensnetzwerk; Theorie
    Scope: 18 S, graph. Darst
    Notes:

    Zsfassung in franz. Sprache
  23. Concentration in the press industry and the theory of the "circulation spiral"
    Author: Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie
    Published: 2002

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 659 (2003.21)
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    Language: English
    Media type: Book
    Format: Print
    Series: Série des documents de travail du CREST ; 2003,21
    Subjects: Presseverlag; Werbewirtschaft; Unternehmenskonzentration; Theorie; Extensives Spiel
    Scope: 31 S, graph. Darst
    Notes:

    Zsfassung in franz. Sprache
  24. Scale and scope economies in the global advertising and marketing services business
    Author: Silk, Alvin J.; Berndt, Ernst R.
    Published: 2003
    Publisher:  National Bureau of Economic Research, Cambridge, Mass.

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1 (9965)
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    ifo Institut für Wirtschaftsforschung an der Universität München, Bibliothek
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    Language: English
    Media type: Book
    Format: Print
    Series: NBER working paper series ; 9965
    Subjects: Werbewirtschaft; Skalenertrag; Verbundvorteil; Welt; Advertising; Marketing
    Scope: 51 S
    Notes:

    Internetausg.: papers.nber.org/papers/w9965.pdf - lizenzpflichtig

    Literaturverz. S. 39 - 41
  25. Variety in decision making styles in New Zealand
    Author: Murphy, Brian; Meyer, Denny
    Published: 2000

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1079 (00.20)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Working paper series / Department of Commerce, College of Business, Massey University ; 00,20
    Subjects: Management; Entscheidung; Führungskräfte; Indigene Völker; Chinesen; Kulturelle Identität; Werbewirtschaft; Neuseeland; Europäer; Inder
    Scope: 17 S