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Displaying results 1 to 25 of 348.

  1. Strategien der Internationalisierung im Telekommunikationsmarkt
    Author: Elixmann, Dieter; Wörter, Martin
    Published: 2001
    Publisher:  WIK, Bad Honnef

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    6 B 46075
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    Staats- und Universitätsbibliothek Bremen
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    bh 8911
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    RA 8113(220)
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    Universitätsbibliothek Kiel, Zentralbibliothek
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    WP 3-220
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 208 (220)
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    Series: Diskussionsbeitrag / Wissenschaftliches Institut für Kommunikationsdienste, WIK ; 220
    Subjects: Telekommunikation; Multinationales Unternehmen; Auslandsinvestition; Marktsegmentierung; EU-Staaten
    Scope: VI, 60 S, graph. Darst
    Notes:

    Literaturverz. S. 31 - 32
  2. Audit market segmentation
    the impact of mid-tier audit firms on competition
    Author: Simons, Dirk; Zein, Nicole
    Published: 2007
    Publisher:  Univ., Sonderforschungsbereich 504, Mannheim

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1155 (07.47)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung ; 07,47
    Subjects: Wirtschaftsprüfung; Marktstruktur; Marktsegmentierung; Produktdifferenzierung; Hotelling-Modell; Wettbewerb; Theorie; EU-Staaten
    Scope: II, 32 Bl., graph. Darst.
  3. Motivbasierte Leistungsdifferenzierung im Fußballstadion
    Author: Seufert, Markus
    Published: Januar 2017
    Publisher:  Verlag für Nationalökonomie, Management und Politikberatung (NMP), Bayreuth

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    Universitätsbibliothek Duisburg-Essen
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    KQDG1246
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    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    18B3424
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    Zentralbibliothek der Sportwissenschaften der Deutschen Sporthochschule Köln
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    2017/1181
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    Universitäts- und Landesbibliothek Münster
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    3L 16857
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 9783942492331; 3942492334
    Other identifier:
    9783942492331
    DDC Categories: 650
    Series: Fragen der Betriebswirtschaftslehre in Forschung und Praxis ; Band 5
    Subjects: Stadion; Zuschauer; Motivation; Marktsegmentierung; Fußball
    Other subjects: (Produktform)Paperback / softback; Fußballstadion; Kundenzufriedenheit; Leistungsdifferenzierung; Leistungswünsche; Means-end-Theory; Motivationsforschung; Zuschauersegmentierung; empirische Untersuchung; (VLB-WN)1783: Hardcover, Softcover / Wirtschaft/Betriebswirtschaft
    Scope: XII, 196 Seiten, Diagramme
    Notes:

    Dissertation, Universität Bayreuth, 2016
  4. Erlösmodelle in der Games-Branche
    Status Quo der Marktführer in den wichtigsten Genres
    Author: Dühr, Felix; Broens, Michael
    Published: [2023]
    Publisher:  Springer Gabler, Wiesbaden

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    Hochschul- und Landesbibliothek RheinMain, Rheinstraße
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    60 KVA 2900
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783658409982; 3658409983
    Other identifier:
    9783658409982
    DDC Categories: 790; 650
    Series: essentials
    Subjects: Computerspielindustrie; Geschäftsmodell; Erlösplanung; Marktsegmentierung; Preisbildung
    Scope: X, 54 Seiten, Illustrationen, 21 cm x 14.8 cm, 103 g
  5. Erlösmodelle in der Games-Branche
    Status Quo der Marktführer in den wichtigsten Genres
    Author: Dühr, Felix; Broens, Michael
    Published: 2023
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer International Publishing AG, Cham

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    Bibliothek der Hochschule Darmstadt, Zentralbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783658409999; 3658409991
    Other identifier:
    DDC Categories: 650; 790
    Edition: 1st ed. 2023
    Series: essentials
    Subjects: Computerspielindustrie; Geschäftsmodell; Erlösplanung; Marktsegmentierung; Preisbildung; Business; Management science; Business and Management
    Scope: 1 Online-Ressource (X, 54 Seiten), 2 Abb.
  6. Consumer market study on online market segmentation through personalised pricing/offers in the European Union
    request for specific services 2016 85 02 for the implementation of Framework Contract EAHC/2013/CP/04 : final report
    Published: June 2018
    Publisher:  Publications Office of the European Union, Luxembourg

    This consumer market study about personalised pricing/offers in the EU looks at: the nature and prevalence of the online personalised practices used by sellers/providers; whether businesses are transparent about online personalisation; consumers'... more

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    Helmut-Schmidt-Universität, Universität der Bundeswehr Hamburg, Universitätsbibliothek
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    This consumer market study about personalised pricing/offers in the EU looks at: the nature and prevalence of the online personalised practices used by sellers/providers; whether businesses are transparent about online personalisation; consumers' awareness and perception of online personalised practices and problems experienced; and the economic value/effects of personalised pricing/ranking of offers. The study covers all EU Member States, Iceland and Norway. Between December 2016 and November 2017, the following tasks were carried out: a review of the literature on online personalised practices; consultations with consumer and data protection authorities, national experts and business operators; an assessment of the applicable EU Regulatory framework and sellers' awareness and compliance with this legislation; an assessment of the economic effects of personalised pricing/ranking of offers; an online survey measuring consumers' awareness of/opinions on such practices; a mystery shopping exercise (in four markets, namely airline tickets, hotels, sports shoes and TVs) replicating 'real life' experiences when searching for goods/services on e-commerce websites, designed to assess the prevalence of personalised pricing/ranking of offers; and an online behavioural experiment designed to assess consumers' ability to recognise online personalisation, as well as their "willingness to purchase" personalised products, depending on the level of transparency in communication.

     
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    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789292009298
    Other identifier:
    Subjects: Electronic Commerce; Preisdifferenzierung; Marktsegmentierung; Verbraucherschutz; EU-Staaten; EU agricultural market; consumer policy; electronic commerce; Internet; common tariff policy; European undertaking; EU Member State; report
    Scope: 1 Online-Ressource (circa 273 Seiten), Illustrationen
  7. Strategien der Internationalisierung im Telekommunikationsmarkt
    Author: Elixmann, Dieter; Wörter, Martin
    Published: 2001
    Publisher:  WIK, Bad Honnef

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
    Format: Print
    Series: Diskussionsbeitrag / Wissenschaftliches Institut für Kommunikationsdienste, WIK ; 220
    Subjects: Telekommunikation; Multinationales Unternehmen; Auslandsinvestition; Marktsegmentierung; EU-Staaten
    Scope: VI, 60 S, graph. Darst
    Notes:

    Literaturverz. S. 31 - 32
  8. Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-consumer-Marketing
    Author: Bauer, Hans H.; Stokburger-Sauer, Nicola; Müller, Verena
    Published: 2003
    Publisher:  IMU, Mannheim

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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893332915; 389333291X
    Other identifier:
    9783893332915
    RVK Categories: QP 620 ; QP 620
    Series: Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim : W ; Nr. 63
    Subjects: Marketing; Verbraucherverhalten; Lebensstil; Klassifikation; Marktsegmentierung; Theorie
    Other subjects: (stw)Konsumgütermarketing; (stw)Konsumentenverhalten; (stw)Lebensstil; (stw)Klassifikation; (stw)Marktsegmentierung; (stw)Theorie; (stw)Deutschland; (VLB-FS)B-2-C; (VLB-PF)BB: Gebunden; Arbeitspapier; Graue Literatur; Buch
    Scope: 39 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 34 - 39
  9. Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer Marketing
    Author: Bauer, Hans H.; Stokburger-Sauer, Nicola; Müller, Verena
    Published: 2003
    Publisher:  Universitätsbibliothek Mannheim, Mannheim

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  10. Adverse selection and the economic limits of market substitution
    an application to e-commerce and traditional trade in used cars
    Author: Fabel, Oliver; Lehmann, Erik
    Published: 2000
    Publisher:  Univ., Fachbereich Wirtschaftswiss., Rechts-, Wirtschafts- und Verwaltungswiss. Sektion, Konstanz

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    1 B 68833
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    Staats- und Universitätsbibliothek Bremen
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    bc 1352-302
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    1 : Z 105.580 -302-
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    Leibniz-Institut für Wirtschaftsforschung Halle, Bibliothek
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    Mag8019
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    RN 6136(302)
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 284 (302)
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Array ; 302
    Subjects: E-Business; Informationseffizienz; Marktsegmentierung; Produktqualität; Adverse Selektion; Schätzung; Theorie; Deutschland; Effizienzmarkthypothese; Gebrauchtfahrzeug
    Scope: 32 S, graph. Darst., Tab, 30 cm
    Notes:

    Literaturverz. S. 21 - 24
  11. Risikoeinstellung, Risikoverhalten und Marketing für Finanzdienstleistungen
    Author: Schade, Christian D.; Steul, Martina
    Published: 1998
    Publisher:  Forschungsgruppe Konsum und Verhalten, [Frankfurt]

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 217254
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Arbeitspapier / Forschungsgruppe Konsum und Verhalten ; Nr. 24
    Subjects: Finanzdienstleistung; Bankmarketing; Konsumentenverhalten; Anlageverhalten; Risikopräferenz; Marktsegmentierung; Theorie
    Scope: III, 53 Bl, graph. Darst, 30 cm
    Notes:

    Literaturverz. Bl. 49 - 53
  12. Diversification, integration and cryptocurrency market
    Author: Anyfantaki, Sofia; Arvanitis, Stelios; Topaloglou, Nikolas
    Published: April 2018
    Publisher:  Bank of Greece, Athens

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Working paper / Bank of Greece ; 244
    Subjects: Virtuelle Währung; Portfolio-Management; Portfoliodiversifikation; Marktsegmentierung; Marktintegration; USA
    Scope: 1 Online-Ressource (circa 33 Seiten), Illustrationen
  13. International spillovers of quantitative easing
    Author: Kolasa, Marcin; Wesołowski, Grzegorz
    Published: [2018]
    Publisher:  European Central Bank, Frankfurt am Main, Germany

    This paper develops a two-country model with asset market segmentation to investigate the effects of quantitative easing implemented by the major central banks on a typical small open economy that follows independent monetary policy. The model is... more

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 534 (2172)
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    This paper develops a two-country model with asset market segmentation to investigate the effects of quantitative easing implemented by the major central banks on a typical small open economy that follows independent monetary policy. The model is able to replicate the key empirical facts on emerging countries' response to large scale asset purchases conducted abroad, including inflow of capital to local sovereign bond markets and an increase in international comovement of term premia. According to our simulations, quantitative easing abroad boosts domestic demand in the small economy, but undermines its international competitiveness and depresses aggregate output, at least in the short run. This is in contrast to conventional monetary easing in the large economy, which has positive spillovers to output in other countries. We also find that limiting these spillovers might require policies that affect directly international capital flows, like imposing capital controls or mimicking quantitative easing abroad by purchasing local long-term bonds.

     
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    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Volltext (kostenfrei)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789289932776
    Other identifier:
    hdl: 10419/183354
    Series: Working paper series / European Central Bank ; no 2172 (July 2018)
    Subjects: Quantitative Lockerung; Spillover-Effekt; Rentenmarkt; Zinsstruktur; Marktsegmentierung; Öffentliche Anleihe; Kapitalmobilität; Zwei-Länder-Modell; DSGE-Modell; Polen; USA; Großbritannien; EU-Staaten
    Scope: 1 Online-Ressource (circa 55 Seiten), Illustrationen
  14. Ethnic marketing
    accepting the challenge of cultural diversity
    Author: Pires, Guilherme Dias; Stanton, P. John
    Published: 2005
    Publisher:  Thomson Learning, London [u.a.]

    Location:
    Universitätsbibliothek der LMU München
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    Universitätsbibliothek Passau
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    OTH- Ostbayerische Technische Hochschule Regensburg, Hochschulbibliothek
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 1861529961
    RVK Categories: QP 600
    Edition: 1. ed.
    Subjects: Etnische groepen; Marketing; Minority consumers; Target marketing; Nationale Minderheit; Zielgruppe; Interkulturelle Kompetenz; Ethnische Gruppe; Marketing; Marktsegmentierung
    Scope: XI, 274 S., graph. Darst.
  15. The long tail - Der lange Schwanz
    Nischenprodukte statt Massenmarkt ; das Geschäft der Zukunft
    Author: Anderson, Chris
    Published: 2007
    Publisher:  Hanser, München

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    Hochschulbibliothek Ansbach
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    TH-AB - Technische Hochschule Aschaffenburg, Hochschulbibliothek
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    Technische Hochschule Augsburg
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    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
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    Hochschule Landshut, Hochschule für Angewandte Wissenschaften, Bibliothek
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    Bayerische Staatsbibliothek
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    Deutsches Museum, Bibliothek
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    Max-Planck-Institut für Innovation und Wettbewerb / Max-Planck-Institut für Steuerrecht und Öffentliche Finanzen, Bibliothek
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    Universitätsbibliothek der LMU München
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    Universität der Bundeswehr München, Universitätsbibliothek
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    Universitätsbibliothek Passau
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 3446409904
    RVK Categories: QP 600 ; QP 612 ; QP 624 ; QP 650
    DDC Categories: 650
    Subjects: Internet marketing; Market segmentation; Marketing; Marktnische; Online-Marketing; Marktsegmentierung; Nischen-Marketing
    Scope: 287 S., graph. Darst., 24 cm
  16. Aesthetics in marketing
    Author: Baisya, Rajat K.; Das, G. Ganesha
    Published: 2008
    Publisher:  Response, Los Angeles, Calif. [u.a.]

    Location:
    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    36A1241
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9788178297569; 9780761935957
    Other subjects: Marketing; Marktsegmentierung; Verbraucher; Präferenz; Neues Produkt; Ästhetik
    Scope: 313 S., Ill., graph. Darst.
  17. The long tail - Der lange Schwanz
    Nischenprodukte statt Massenmarkt ; das Geschäft der Zukunft
    Author: Anderson, Chris
    Published: 2007
    Publisher:  Hanser, München

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Hochschule für Wirtschaft und Recht, Hochschulbibliothek, Campus Schöneberg
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    Universität der Künste Berlin, Universitätsbibliothek
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    Filmuniversität Babelsberg KONRAD WOLF, Universitätsbibliothek
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    Technische Hochschule Wildau, Hochschulbibliothek
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    Source: Philologische Bibliothek, FU Berlin
    Language: German
    Media type: Book
    ISBN: 3446409904
    RVK Categories: QP 600 ; QP 612 ; QP 624 ; QP 650
    DDC Categories: 650
    Subjects: Internet marketing; Market segmentation; Marketing; Online-Marketing; Marktnische; Marktsegmentierung; Nischen-Marketing
    Scope: 287 S., graph. Darst., 24 cm
  18. Ethnic marketing
    accepting the challenge of cultural diversity
    Author: Pires, Guilherme Dias; Stanton, P. John
    Published: 2005
    Publisher:  Thomson Learning, London [u.a.]

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin
    Language: English
    Media type: Book
    ISBN: 1861529961
    RVK Categories: QP 600
    Edition: 1. ed.
    Subjects: Etnische groepen; Marketing; Minority consumers; Target marketing; Nationale Minderheit; Zielgruppe; Interkulturelle Kompetenz; Ethnische Gruppe; Marketing; Marktsegmentierung
    Scope: XI, 274 S., graph. Darst.
  19. Segmenting the Chinese consumer goods market
    a hybrid approach
    Author: Bauer, Erich; Liu, Yanli
    Published: 2006
    Publisher:  IWIM, Univ. Bremen, Bremen

    Location:
    Freie Universität Berlin, Universitätsbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Brandenburgische Technische Universität Cottbus - Senftenberg, Universitätsbibliothek
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    Source: Philologische Bibliothek, FU Berlin; Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    RVK Categories: QB 910 ; QM 000 ; QR 540
    DDC Categories: 330
    Series: Materialien des Wissenschaftsschwerpunktes Globalisierung der Weltwirtschaft ; 39
    Subjects: Konsumgütermarkt; Marktsegmentierung; Positionierung <Marketing>
    Scope: V, 82 S., graph. Darst.
  20. Soziale Rollen als Ansatz einer produktbereichsneutralen Marktsegmentierung
    Author: Murzin, Marion
    Published: 1990
    Publisher:  Förderges. Produkt-Marketing, [Köln]

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    Freie Universität Berlin, Universitätsbibliothek
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    Source: Staatsbibliothek zu Berlin; Philologische Bibliothek, FU Berlin
    Language: German
    Media type: Dissertation
    ISBN: 3922292216
    RVK Categories: QP 621 ; QP 624
    Series: Beiträge zum Produkt-Marketing ; [18]
    Subjects: Marktsegmentierung; Produktmarketing; Soziale Rolle
    Scope: 326 S., graph. Darst.
    Notes:

    Zugl: Köln, Univ., Diss., 1990. - Literaturverz. S. 301 - 322

    Zugl.: Köln, Univ., Diss.
  21. The theoretical derivation of credit market segmentation as the result of a free market process
    Author: Tschach, Ingo E.
    Published: 2003
    Publisher:  Johann-Wolfgang-Goethe-Univ., Fachbereich Wirtschaftswiss., Frankfurt am Main

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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 103
    Subjects: Kreditmarkt; Marktsegmentierung; Informeller Finanzsektor; Kreditrationierung; Return on Investment; Betriebsgröße; KMU; Theorie; Entwicklungsländer
    Scope: 21 S, graph. Darst
    Notes:
  22. Das Marktsegment der Alleinreisenden
    steht der Nachfrage ein marktgerechtes Angebot gegenüber?
    Author: Koch, Britta
    Published: 1995
    Publisher:  Selbstverl. der Geographischen Ges., Trier

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    RVK Categories: RC 20783 ; RB 10783 ; QQ 955
    Series: Materialien zur Fremdenverkehrsgeographie ; 32
    Subjects: Tourismusmarketing; Alleinlebende; Urlaubsverhalten; Tourismuswirtschaft; Marktsegmentierung; Deutschland
    Scope: 133 S., graph. Darst.
  23. Equilibrium and welfare in markets with financially constrained arbitrageurs
    Author: Gromb, Denis
    Published: 2001
    Publisher:  Centre for Economic Policy Research, London

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    Source: Union catalogues
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    RVK Categories: QB 910
    Series: Array ; 3049
    Subjects: Arbitrage; Marktsegmentierung; Theorie; Arbitrage; Equilibrium (Economics); Stock exchanges
    Scope: 50 S.
  24. The theoretical derivation of credit market segmentation as the result of a free market process
    Author: Tschach, Ingo
    Published: 2003
    Publisher:  Johann-Wolfgang-Goethe-Univ., Fachbereich Wirtschaftswiss., Frankfurt am Main

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    Source: Union catalogues
    Language: English
    Media type: Book
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    Series: Array ; 103
    Subjects: Kreditmarkt; Marktsegmentierung; Informeller Finanzsektor; Kreditrationierung; Return on Investment; Betriebsgröße; KMU; Theorie; Entwicklungsländer
    Scope: 21 S., graph. Darst.
    Notes:
  25. Strategien der Internationalisierung im Telekommunikationsmarkt
    Author: Elixmann, Dieter
    Published: 2001
    Publisher:  WIK, Bad Honnef

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    Source: Staatsbibliothek zu Berlin
    Language: German
    Media type: Book
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    Series: Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste ; 220
    Subjects: Telekommunikation; Multinationales Unternehmen; Auslandsinvestition; Marktsegmentierung; EU-Staaten
    Scope: VI, 64 S., graph. Darst.
    Notes:

    Literaturverz. S. 31 - 32