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Displaying results 1 to 11 of 11.

  1. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Universitätsbibliothek Dortmund
    Yb 2480
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

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    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner

  2. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Freie Universität Berlin, Universitätsbibliothek
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

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    Source: Philologische Bibliothek, FU Berlin
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner

  3. Ästhetische Funktionalität im Unionsmarkenrecht
    Begriff, Geschichte und Systematik von Art. 7 Abs. 1 lit. e iii UMV
    Published: 2021
    Publisher:  JWV Jenaer Wissenschaftliche Verlagsgesellschaft, Jena

    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
    Unlimited inter-library loan, copies and loan
    Universitätsbibliothek Trier
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783948383114; 3948383111
    Other identifier:
    9783948383114
    DDC Categories: 340
    Series: Schriften zum deutschen, europäischen und internationalen Recht des Geistigen Eigentums und des Wettbewerbs ; 30
    Subjects: Europäische Union; Formmarke; Ästhetik; Funktionalität; Absatz; Markenrecht
    Other subjects: Pagliero; Sullivan; Wettbewerbsvorteil; EuG; Gömböc; Lauterkeitsvorbehalt; Wokkels; Monopolisierung; Louboutin; Learned Hand; Eames; Patent; Wettbewerbsrecht; Urheberschutz; Remonopolisierung; Ästhetik; Monopol; Design; EuGH; Restatement; Dissertation
    Scope: 361 Seiten, 21 cm x 14.8 cm, 450 g
  4. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Universitätsbibliothek Dortmund
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing

     

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Herausgeber)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    Series: Routledge research in design studies
    Subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japan’s Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta – Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital Storytelling; Federica Carlotto and Andrea Tanner

  5. Ästhetische Funktionalität im Unionsmarkenrecht
    Begriff, Geschichte und Systematik von Art. 7 Abs. 1 lit. e iii UMV
    Published: 2021
    Publisher:  JWV Jenaer Wissenschaftliche Verlagsgesellschaft, Jena

    Universitätsbibliothek Bayreuth
    Unlimited inter-library loan, copies and loan
    Bayerische Staatsbibliothek
    Unlimited inter-library loan, copies and loan
    Max-Planck-Institut für Innovation und Wettbewerb / Max-Planck-Institut für Steuerrecht und Öffentliche Finanzen, Bibliothek
    No inter-library loan
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    ISBN: 9783948383114; 3948383111
    Other identifier:
    9783948383114
    RVK Categories: PS 3800
    Series: Schriften zum deutschen, europäischen und internationalen Recht des Geistigen Eigentums und des Wettbewerbs ; Band 30
    Subjects: Absatz; Ästhetik; Formmarke; Funktionalität; Markenrecht
    Other subjects: Pagliero; Sullivan; Wettbewerbsvorteil; EuG; Gömböc; Lauterkeitsvorbehalt; Wokkels; Monopolisierung; Louboutin; Learned Hand; Eames; Patent; Wettbewerbsrecht; Urheberschutz; Remonopolisierung; Ästhetik; Monopol; Design; EuGH; Restatement; Dissertation
    Scope: 358 Seiten, 21 cm x 14.8 cm, 450 g
    Notes:

    Dissertation, Universität Konstanz, 2021

  6. Ästhetische Funktionalität im Unionsmarkenrecht
    Begriff, Geschichte und Systematik von Art. 7 Abs. 1 lit. e iii UMV
    Published: 2021
    Publisher:  JWV Jenaer Wissenschaftliche Verlagsgesellschaft, Jena

    Institut für Gewerblichen Rechtsschutz und Urheberrecht, Bibliothek
    204/IGRU/M207
    No inter-library loan
    Gemeinschaftsbibliothek Internationales Recht
    208/IPR/REuG/III/c106
    No inter-library loan
    Universitätsbibliothek Trier
    NPT/r61574
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    ISBN: 9783948383114; 3948383111
    Other identifier:
    9783948383114
    DDC Categories: 340
    Series: Schriften zum deutschen, europäischen und internationalen Recht des Geistigen Eigentums und des Wettbewerbs ; 30
    Subjects: Funktionalität; Ästhetik; Absatz; Markenrecht; Formmarke
    Other subjects: Pagliero; Sullivan; Wettbewerbsvorteil; EuG; Gömböc; Lauterkeitsvorbehalt; Wokkels; Monopolisierung; Louboutin; Learned Hand; Eames; Patent; Wettbewerbsrecht; Urheberschutz; Remonopolisierung; Ästhetik; Monopol; Design; EuGH; Restatement; Dissertation
    Scope: 361 Seiten, 21 cm x 14.8 cm, 450 g
  7. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021
    Publisher:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    ISBN: 9780367901288
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Other subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten, Illustrationen
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner

  8. Storytelling in luxury fashion :
    brands, visual cultures, and technologies /
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Published: 2021.
    Publisher:  Routledge, Taylor & Francis Group,, New York ; London :

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... more

    Freie Universität Berlin, Universitätsbibliothek, Zentralbibliothek
    Unlimited inter-library loan, copies and loan

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     

    Export to reference management software   RIS file
      BibTeX file
    Source: Philologische Bibliothek, FU Berlin
    Contributor: Sikarskie, Amanda Grace (Publisher)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 978-0-367-90128-8
    Other identifier:
    9780367901288
    RVK Categories: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Series: Routledge research in design studies
    Subjects: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Scope: xv, 193 Seiten :, Illustrationen.
    Notes:

    30 b/w images, 1 table and 31 halftones

    Introductions ; Amanda Sikarskie; Part One: Brands ; 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential Events; Madeleine Luckel; 2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity; Alice Dallabona and Stefano Giani; 3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first Century; Amanda Sikarskie; Part Two: Visual Cultures ; 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram; Rimi Nandy; 5. 'Terrain of every hue: Locating the Luxury Knitwear Trade in Scotlands Landscapes; Marina Moskowitz; 6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion; Zaliha Inci Karabacak and Ayse Asli Sezgin; 7. The Color Red, Louboutin, and the Social Collective in France; Alexandra Thelin; 8. Japans Lolita Fashion Culture and Digital Heritage Storytelling; Cringuta - Irina Pelea; Part Three: Spaces and Technologies; 9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury Brand; Peng Liu and Lan Lan; 10. New Old Stories: The Temporal Salience of Fortnum & Masons Digital Storytelling; Federica Carlotto and Andrea Tanner

  9. Ästhetische Funktionalität im Unionsmarkenrecht
    Begriff, Geschichte und Systematik von Art. 7 Abs. 1 lit. e iii UMV
    Published: 2021
    Publisher:  JWV Jenaer Wissenschaftliche Verlagsgesellschaft, [Jena]

    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 9783948383114; 3948383111
    Other identifier:
    9783948383114
    RVK Categories: PS 3800
    DDC Categories: 340
    Series: Schriften zum deutschen, europäischen und internationalen Recht des Geistigen Eigentums und des Wettbewerbs ; Band 30
    Subjects: Europäische Union; Unionsmarke; Bildtheorie; Funktionalität;
    Other subjects: Pagliero; Sullivan; Wettbewerbsvorteil; EuG; Gömböc; Lauterkeitsvorbehalt; Wokkels; Monopolisierung; Louboutin; Learned Hand; Eames; Patent; Wettbewerbsrecht; Urheberschutz; Remonopolisierung; Ästhetik; Monopol; Design; EuGH; Restatement
    Scope: 358 Seiten, 21 cm x 14.8 cm, 450 g
    Notes:

    Enthält Literaturverzeichnis auf Seite [331]-353

    Dissertation, Universität Konstanz, 2021

  10. Ästhetische Funktionalität im Unionsmarkenrecht
    Begriff, Geschichte und Systematik von Art. 7 Abs. 1 lit. e iii UMV
    Published: 2021
    Publisher:  JWV Jenaer Wissenschaftliche Verlagsgesellschaft, [Jena]

    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783948383114; 3948383111
    Other identifier:
    9783948383114
    Series: Schriften zum deutschen, europäischen und internationalen Recht des Geistigen Eigentums und des Wettbewerbs ; 30
    Other subjects: (Produktform)Book; (Produktform (spezifisch))Paperback (DE); Pagliero; Sullivan; Wettbewerbsvorteil; EuG; Gömböc; Lauterkeitsvorbehalt; Wokkels; Monopolisierung; Louboutin; Learned Hand; Eames; Patent; Wettbewerbsrecht; Urheberschutz; Remonopolisierung; Ästhetik; Monopol; Design; EuGH; Restatement; Dissertation; (VLB-WN)1770: Hardcover, Softcover / Recht
    Scope: 361 Seiten, 21 cm x 14.8 cm, 450 g
  11. Icons of style - Taylor Swift
    die Geschichte einer Modeikone : unofficial & unauthorized