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  1. Gender Stereotyping in U.S. Print Advertisements
    An Analysis of the Development of Beauty Product Advertisements in "Cosmopolitan" and "Esquire"
    Author: Höchst, Sarah
    Published: 2017
    Publisher:  Studylab, München

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  2. Rising star
    dandyism, gender, and performance in the fin de siècle
    Author: Garelick, Rhonda K.
    Published: [2021]; ©1998
    Publisher:  Princeton University Press, Princeton, NJ

    Celebrity personalities, who reign over much of our cultural landscape, owe their fame not to specific deeds but to the ability to project a distinct personal image, to create an icon of the self. Rising Star is a fascinating look at the roots of... more

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    Technische Universität Chemnitz, Universitätsbibliothek
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    Technische Universität Bergakademie Freiberg, Bibliothek 'Georgius Agricola'
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    Celebrity personalities, who reign over much of our cultural landscape, owe their fame not to specific deeds but to the ability to project a distinct personal image, to create an icon of the self. Rising Star is a fascinating look at the roots of this particular form of celebrity. Here Rhonda Garelick locates a prototype of the star personality in the dandies and aesthete literary figures of the nineteenth century, including Beau Brummell, Baudelaire, Mallarmé, and Oscar Wilde, and explores their peculiarly charged relationship with women and performance. When fin-de-siècle aesthetes turned their attention to the new, "feminized" spectacle of mass culture, Garelick argues, they found a disturbing female counterpart to their own highly staged personae. She examines the concept of the broadcasted self-image in literary works as well as in such unwritten cultural texts as the choreography and films of dancer Loie Fuller, the industrialized spectacles of European World Fairs, and the cultural performances taking place today in fields ranging from entertainment to the academy. Recent dandy-like figures such as the artist formerly known as Prince, Madonna, Jacques Derrida, and Jackie O. all share a legacy provided by the encounter between "high" and early mass culture. Garelick's analysis of this encounter covers a wide range of topics, from the gender complexity of the European male dandy and the mechanization of the female body to Orientalist performance, the origins of cinema, and the emergence of "crowd" theory and mass politics

     
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  3. Leading with the Chin
    Writing American Masculinities in Esquire, 1960-1989
    Author: Congdon, Brad
    Published: [2019]; ©2018
    Publisher:  University of Toronto Press, Toronto

    Leading with the Chin focuses on the Esquire writings of James Baldwin, Truman Capote, Raymond Carver, Don DeLillo, Norman Mailer, and Tim O'Brien to examine how these authors negotiated important shifts in American masculinity. Using the works of... more

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    Leading with the Chin focuses on the Esquire writings of James Baldwin, Truman Capote, Raymond Carver, Don DeLillo, Norman Mailer, and Tim O'Brien to examine how these authors negotiated important shifts in American masculinity. Using the works of these six authors as case studies, Leading with the Chin argues that Esquire permitted writers to confront national fantasies of American masculinity as they were impacted by the rise of neoliberalism, civil rights and gay rights, and the cultural dominance of the professional-managerial class. Applying the methodologies of periodical studies and the theoretical concerns of masculinity studies, this book recontextualizes the prose and fiction of these authors by analyzing them in the material context of the magazine. Relating each author's articulation of masculinity to the advertisements, editorials, and articles published in each issue, Leading with the Chin shows that Esquire reflected and helped to shape the forces that structured American masculinity in the twentieth century

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781487515959
    Other identifier:
    Subjects: American literature; Masculinity in literature; LITERARY CRITICISM / General
    Other subjects: American literature; Esquire; advertising; magazines; manhood; manliness; masculinities; masculinity; material culture; periodicals; popular culture; postmodernism; print culture
    Scope: 1 Online-Ressource (288 p.)