Results for *

Displaying results 1 to 2 of 2.

1. Die Storytelling-Methode

   Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
   Author: Fordon, Anja

   Published: 2018

   Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden

   • Bibliographic information
   • Access
   • Export

   Access:

   Resolving-System Resolving-System Langzeitarchivierung Nationalbibliothek Verlag

   Export to reference management software

   RIS file   BibTeX file

   Source:	Union catalogues
   Language:	German
   Media type:	Ebook
   Format:	Online
   ISBN:	9783658188108
   Other identifier:	9783658188108 doi: 10.1007/978-3-658-18810-8 urn: urn:nbn:de:1111-20171205331
   Edition:	1. Auflage 2018
   Subjects:	Marketing; Kommunikation; Marketing; Kampagne; Urfassung; Kommunikation; Profit; Einheit der Zeit; Marketingmanagement; Kommunikationspolitik; Narrativität; Erfolgsfaktor
   Other subjects:	(stw)Marketingmanagement; (stw)Narrative Methode; (stw)Erfolgsfaktor; (Produktform)Electronic book text; (lcsh)Business; (lcsh)Internet marketing; (lcsh)Public relations
   Scope:	Online-Ressourcen
   Notes:	Lizenzpflichtig

2. Corporate Books

   Hochwertige Instrumente der Unternehmenskommunikation
   Author: Klug, Sonja Ulrike

   Published: 2016

   Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden

   • Bibliographic information
   • Access
   • Export

   Access:

   Resolving-System Resolving-System Langzeitarchivierung Nationalbibliothek Verlag

   Export to reference management software

   RIS file   BibTeX file

   Source:	Union catalogues
   Language:	German
   Media type:	Ebook
   Format:	Online
   ISBN:	9783658135065
   Other identifier:	9783658135065 doi: 10.1007/978-3-658-13506-5 urn: urn:nbn:de:1111-20160426229
   RVK Categories:	QP 637 ; QP 637
   Edition:	1. Aufl. 2016
   Subjects:	Öffentlichkeitsarbeit; Buch; Unternehmen; :z Geschichte; Narrativität
   Other subjects:	(stw)Öffentlichkeitsarbeit; (stw)Buch; (stw)Unternehmensgeschichte; (stw)Narrative Methode; (Produktform)Electronic book text; (BISAC Subject Heading)BUS052000; (BIC Subject Heading)KJSP; Content-Marketing; Corporate Publishing; Firmenjubiläum; Sachbuchautor; Unternehmensbuch; Verlagssuche; (Springer Marketing Classification)C; (Springer Subject Code)SC513020: Media Management; (Springer Subject Code)SC513040: Corporate Communication/Public Relations; (Springer Subject Code)SC515010: Business Strategy/Leadership; (Springer Subject Collection)SUCO41169: Business and Management; (lcsh)Business; (lcsh)Business and Management; (lcsh)Industrial management; (lcsh)Public relations; (lcsh)Leadership; (lcsh)Business; (lcsh)Industrial management; (lcsh)Public relations; (lcsh)Leadership
   Scope:	Online-Ressource
   Notes:	Lizenzpflichtig