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1. Bedeutung von In-Game Advertising im Media-Mix aus Sicht der Mediaagenturen

   Author: Groß, Alexander

   Published: 2010

   Publisher:  Diplomica-Verl., Hamburg

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   Source:	Union catalogues
   Language:	German
   Media type:	Book
   Format:	Print
   ISBN:	9783836692830
   Other identifier:	9783836692830
   Other subjects:	(Produktform)Paperback / softback; (Keywords)Computerspiel; (Keywords)Spielemarkt; (Keywords)Virtuelle Welt; (Keywords)Werbung; (Keywords)Media-Mix; (Keywords)In-Game-Advertising; (Keywords)Mediaagentur
   Scope:	134 S., Ill., graph. Darst., 27 cm
   Notes:	Literaturangaben